Print & Mail

How to improve Operational Efficiency?

By 25 April 2024May 17th, 2024No Comments

How to Improve Operational Efficiency Within Teams to Boost Profits?

Whether you are a newly-established eCommerce firm or a Fortune 500 business, improving operational efficiency can be a high-impact strategy for your company!

Richard Brandon says, “Business opportunities are like buses; there’s always another one coming.” 

Let us break it down! Imagine you set a few processes for your company to achieve specific goals. Here, you may consider many things, like

  • What are these processes?
  • Who set them?
  • Can you improve them to cut costs and save time?
  • Is how you complete your tasks the best way to do them?

The answers to these questions allow you to welcome different ways to get higher results with the lowest input.

One of our clients wanted to improve operational efficiency because they realized they were not getting the desired results. They spent too much for very little increase in sales.

Drafting a well-thought solution was the need of the hour! Hence, they decided to work with PostGrid and find ways to improve operational efficiency and profitability via automation!

Keep reading below to learn about it and explore tips and tricks you may use to grow your business!

Let us dive in!

What Is Operational Efficiency?

It refers to your team’s ability to produce the highest outputs with the available resources. You can measure it using the “efficiency ratio” between your inputs (like costs, people, and equipment) and the outputs (like leads, new sales, and revenue).

Learning how to improve operational efficiency may seem like rocket science, but it is pretty easy! Luckily, you can take many small steps to reach your goals and boost performance across all departments.

Working with the operational efficiency model ensures you calculate your steps beforehand. It lets you make planned efforts with a quantifiable objective, like

  • Increasing leads in the pipeline by 20%.
  • A 100-customer re-engagement campaign.
  • Prospecting 2,000 potential customers for new products.

Though you may plan on boosting operational efficiency throughout your organization, strategizing how every team adopts the plan is essential. It gives you a granular understanding of improving operational efficiency and which solution is ideal for your company!

Improving Operational Efficiency in the Marketing Team

Marketing teams are responsible for spreading brand awareness, helping you connect with prospects, and generating leads for the sales department! They may use many digital marketing tools to reach the targeted audience. While they can allow you to improve visibility, it is high time you revise your options.

Digital marketing is expensive because you search for a few golden fishes in a pond of a thousand catfishes. It takes work to communicate your message to the relevant audience!

Also, remember that online display only generates a 16% ROI compared to direct mail, with a median ROI of nearly 29%. Hence, including offline mailing into your marketing mix may bring you closer to improving operational efficiency and generating more qualified leads.

PostGrid’s print and mail API helps you automate your mailing campaigns and benefit from many advanced features!

Here are some:

Send Personalized Messages

Personalization is a boon for the marketing industry. It enables you to convert any item into branded material to suit a prospect’s unique needs!

Imagine this- You want to connect with your prospects to promote the item they last searched for on your website. They know about your brand and products! And your task is to accelerate your marketing efforts to give them the little nudge they need to complete the purchase.

Our client did the same thing by automating a print and mail campaign via our API integrations. They wanted to improve operational efficiency and convert prospects into paying customers.

PostGrid’s automated mailing solutions allowed them to leverage variable data, like the prospects’ location, preferences, age, and more. This data helped them turn a generic message into something like this:

Dear Ms. Lily,

We noticed you were checking out some items from our “June Vibes” collection on our website and wanted to tell you about our ongoing discounts. From now until June 18, 2023, there is a flat 20% discount. You may buy online or visit your nearest store at 15 2nd Ave, only a 20-min drive from your place.

Also, we have a 5% cashback offer in the kids’ section, so do bring your children along!

Warm Regards,

[Signature]

This unique message can help you improve operational efficiency for many reasons. It mentions the last-checked items, highlighting that the company respects the customers’ choices and wants to offer discounts. Also, it tells the reader how far the store is from their house, creating a psychological effect that prompts them to visit.

Another thing to notice is how the company mentioned the reader’s children because it knew they were writing the message to a couple with three kids.

Using these elements to differentiate your message from the competitors can help improve operational efficiency and get you more leads. Hence, you can send personalized mailers to 1,000 prospects instead of shipping 5,000 generic mailers and hoping for responses.

Since people appreciate tailored marketing, you can guarantee a high ROI.

Hence, personalization = less effort + less investment + high sales.

PostGrid’s print and mail API enables you to incorporate high-performing features into your marketing campaigns without additional effort.

You may add as many variables as needed, and no added costs! It is a win-win!

Send Business Letters

B2B marketing needs you to send professional, upfront messages to the concerned person, like the supply manager, marketing head, or someone else.

PostGrid assists you in drafting attention-grabbing business letters to close deals faster.

You don’t need to instruct your staff to spend hours printing and sending them to the director or CEO’s cabin to get the sign. Instead, improve operational efficiency by using our automated services to complete everything online in a few clicks.

It shortens your processes and saves time, and helps your staff focus on other productive areas than worrying about handling letter envelopes.

Send Appreciation Mailers to Existing Customers

A 5% increase in customer retention rate can boost profits by 25% to 95%. It means investing in retention is one of the best ways to improve operational efficiency and scale your business.

You can integrate our print and mail API into your marketing or CRM software and send thank-you postcards or letters to your existing customer base. We enable you to set triggers to send automatic mailings.

For example, you can set a benchmark to mail customers every six months or ship an anniversary mailer whenever they complete another year with you!

Most companies use this tactic to make customers feel special and get repeat business. You can automate the task to improve operational efficiency and cut unnecessary expenses.

Also, setting triggers let you reach your audience at the correct time, ensuring you take advantage of every chance to strengthen relationships and grow sales.

 

<div class=”linkprop”><img decoding=”async” class=”emoji” role=”img” draggable=”false” src=”https://s.w.org/images/core/emoji/13.1.0/svg/1f4a1.svg” alt=”💡”> <strong>Also Read:</strong> <a href=”https://www.postgrid.com/hvac-postcards/”>HVAC Local Direct Mail Marketing</a></div>

Help Your Sales Team Take More Prospects to the Bottom Funnel

Sales calls and emails bombard customers until they move the emails to spam and avoid marketing calls. Hence, sales teams need to do better to improve operational efficiency and stand out from the crowd!

How can you set yourself apart and make an excellent first impression?

Plan A: Buy customer lists and instruct your sales managers to connect with every prospect often over calls, text, email, and other channels. Use an aggressive selling policy, set rigid targets, and ask your staff to work overtime.

Plan B: Work strategically to build segmented lists with prospects most likely to buy from you! Use PostGrid to reach out to these leads with tailored mail, analyze the response data, and improve operational efficiency without pressuring your staff.

If you think plan B can work better for you, we have many features to assist you throughout the process.

Compile Targeted Mailing Lists

PostGrid allows you to create targeted mailing lists based on your buyer persona. You may segment your customer information according to the

  • Age
  • Gender
  • Profession
  • Income level
  • Location
  • Preferences
  • Buying history
  • The number of children, and more.

But how does it help you improve operational efficiency within your sales team?

You can channel your sales efforts and cut unnecessary processes. Using PostGrid, you can ensure your team only contacts likely customers, not random people whose name appears on a rented list!

Hence, you have better chances to get responses and conversations, justifying the costs. Also, people won’t see your company as a spammer who sends mass marketing messages to everyone!

Preserve your brand reputation and connect with people who need your products or services. It helps you draft relevant strategies to sell faster, improve operational efficiency, and increase revenue.

Send On-Demand Mail Based on the Buyer’s Journey

Differentiating between leads and contacting them with the ideal pitch is vital to your sales. You cannot send a custom quote to a prospect who discovered your brand a day ago. Also, you may need to send customers at the bottom of the funnel more tailored, well-thought-out pitches according to your conversations with them.

Lead categorization assists you in improving operating room efficiency because you can leverage available information in the best way possible. PostGrid lets you send on-demand mailers anywhere within the country or internationally whenever needed.

You can add some members from your sales staff as users and give them access to the account. Hence, they can ship pitches, client agreements, renewals, and other sales collateral to intended recipients directly from your sales CRM in no time.

Isn’t it easy? Please read our guide on automating direct mail to learn more!

Get Detailed Reports

You can add customized QR codes and pURLs to your mailers, allowing prospects to respond to your offers. Here are some examples:

  • Scan the code below to unlock your 10% off coupon.
  • Visit the link below to get two products at the price of one.
  • Call this number to talk to our sales team now!

These CTAs help you track individual responses and follow up on time. Hence, you can improve operational efficiency by gathering prospect data and detailed reports on interacting with them and closing deals.

Our client used this feature to send every recipient postcards with unique QR codes. It wanted to promote its seasonal offer and collect data on online customer behavior by redirecting prospects to its website.

They also set up automated follow-ups by triggering mailings for every customer who responds online. It helped them save time and effort while improving operational efficiency and winning customers.

Boost Customer Success and Retention

Building brand loyalty is one of the biggest challenges for every company. They strive to develop a long-term, loyal customer base of people who keep returning instead of switching to competitors.

You can achieve this goal by setting clear goals and working on them from the beginning. It allows you to discuss how you improve operational efficiency with your team.

Greet Customers on Birthdays and During the Holidays

Greeting your customers on special occasions is a sure-shot way to remind them of you and establish emotional bonds. It allows you to bridge communication gaps with them in between every purchase, ensuring they only buy from you.

Our automated print and mail solutions make sending such mailers a breeze. You can use our pre-built templates to draft your messages within minutes. Also, you may customize designs, add your logo, and make your mailers appealing!

The best part is you don’t need to find a designer and pay them on an hourly basis. Use our free template editor and customization options to improve operational efficiency and manage your budget better.

You may use our API integrations or automation software to plan your campaigns. PostGrid lets you mail your postcards and letters on any date you want, like before Thanksgiving, Easter, or other occasions. It brings you close to your customers and gives them something tangible to remember you by and purchase something again!

Conduct Upselling and Cross-Selling Campaigns

Send the latest offers to your existing customers to cross-sell and upsell more often. Print and mail let you prioritize them and provide them with undeniable deals.

And you can use PostGrid to conduct these tasks online, from auto-filling mailers and printing them to distribution!

You may create monthly, bi-monthly, or quarterly upselling or cross-selling programs to improve operational efficiency and increase sales from existing clients. As discussed earlier, they bring more business and higher profits, making this plan successful and productive!

PostGrid offers you all the tools and features to send direct mail online, maintain personal connections, and increase sales engagement. Hence, you can do better without putting in manual effort and spending days or weeks of your precious time.

Introduce Referral or Loyalty Programs

Motivate customers to participate in your loyalty programs and earn rewards using direct mail. It helps you improve operational efficiency by utilizing all sales opportunities available to your business and expanding your network.

You can curate special offers for members and communicate them with customers via PostGrid’s print and mail services. Prompt the recipients to respond to your message, by

  • Calling you
  • Sending an email
  • Scanning the QR code
  • Registering themselves on the website, or
  • Writing back to you

Determine which methods help you improve operational efficiency the most and attract more responses. PostGrid lets you use Business Reply Mail (BRM) services to send postage-paid envelopes to prospects. This way, they can write back to you without paying anything, increasing your chances of getting replies.

Or stick to other methods like QR codes to get and track digital responses. The choice is yours—we help make your goals come true!

Improve Your Employee Morale and Offer Better Working Conditions

PostGrid works best for all teams within your company, including the human resources department. We understand how daunting it is to find new employees now and then and train them to work according to your processes. Hence, keeping them happy and boosting their morale is a must for the company to continue functioning without hassles.

Also, retaining existing employees for a long time can improve operational efficiency because you don’t need to invest in and train new people.

How can you improve your employees’ experience working with your company?

Let us find out!

Ship Recognition Mailers

Send them something that shows you care for them! It can be a handwritten note praising their commitment toward you or a shopping voucher. PostGrid helps you choose from among many items, including;

  • Branded letters
  • Giveaways
  • Performance reviews
  • Thank-you postcards
  • Engagement and promotion letters
  • Recognition messages
  • Compensation letters
  • Special invites and offers
  • Anniversary postcards
  • Theatre, shopping, spa, restaurant, and other vouchers

You can use PostGrid to plan and execute these campaigns within a few days without your employees’ help. The process is simple and quick, enabling your HR department to complete the task hassle-free! Thus, you can improve operational efficiency, appreciate employees, and motivate them to perform better.

Welcome New Employees

Demonstrate your work culture by welcoming new employees into your company with a customized onboarding letter. It ensures everyone appreciates your effort and works with a dedicated mind.

This tactic is excellent for improving operational efficiency among employees and motivating them to achieve the best results!

Circulate Notices

PostGrid’s print and mail solutions allow you to ship all mailer types, including policy change notices, to employees.

Send letters, notices, and new plan drafts to the intended recipients on time. It lets you ensure everyone stays updated and follows the guidelines, allowing you to improve operational efficiency and enhance the working environment!

Cut Manual Effort

Here’s another take on how PostGrid helps you boost employee morale!

Our print and mail API allows you to transform offline communications by completing all activities online.

The result?

Your employees don’t need to

  • Prepare documents or marketing mailers manually.
  • Manage perishables, like ink cartridges, printing paper, envelopes, and labels.
  • Print hundreds of letters or documents using the office printer.
  • Stuff and assemble envelopes.
  • Stick stamps and labels.
  • Carry the envelopes to the USPS office and stand in long queues to post them.

Hence, you help your employees focus on productive tasks (that you hired them to do) instead of handling printing and logistics. It lets you improve operational efficiency across teams and encourages your staff to be creative and contribute better to your business.

PostGrid allows you to complete a series of hectic and time-consuming tasks online! It facilitates productivity and profitability, helping you serve your customers and treat employees better!

Improve Your Employee Morale and Offer Better Working Conditions

PostGrid works best for all teams within your company, including the human resources department. We understand how daunting it is to find new employees now and then and train them to work according to your processes. Hence, keeping them happy and boosting their morale is a must for the company to continue functioning without hassles.

Also, retaining existing employees for a long time can improve operational efficiency because you don’t need to invest in and train new people.

How can you improve your employees’ experience working with your company?

Let us find out!

Ship Recognition Mailers

Send them something that shows you care for them! It can be a handwritten note praising their commitment toward you or a shopping voucher. PostGrid helps you choose from among many items, including;

  • Branded letters
  • Giveaways
  • Performance reviews
  • Thank-you postcards
  • Engagement and promotion letters
  • Recognition messages
  • Compensation letters
  • Special invites and offers
  • Anniversary postcards
  • Theatre, shopping, spa, restaurant, and other vouchers

You can use PostGrid to plan and execute these campaigns within a few days without your employees’ help. The process is simple and quick, enabling your HR department to complete the task hassle-free! Thus, you can improve operational efficiency, appreciate employees, and motivate them to perform better.

Welcome New Employees

Demonstrate your work culture by welcoming new employees into your company with a customized onboarding letter. It ensures everyone appreciates your effort and works with a dedicated mind.

This tactic is excellent for improving operational efficiency among employees and motivating them to achieve the best results!

Circulate Notices

PostGrid’s print and mail solutions allow you to ship all mailer types, including policy change notices, to employees.

Send letters, notices, and new plan drafts to the intended recipients on time. It lets you ensure everyone stays updated and follows the guidelines, allowing you to improve operational efficiency and enhance the working environment!

Cut Manual Effort

Here’s another take on how PostGrid helps you boost employee morale!

Our print and mail API allows you to transform offline communications by completing all activities online.

The result?

Your employees don’t need to

  • Prepare documents or marketing mailers manually.
  • Manage perishables, like ink cartridges, printing paper, envelopes, and labels.
  • Print hundreds of letters or documents using the office printer.
  • Stuff and assemble envelopes.
  • Stick stamps and labels.
  • Carry the envelopes to the USPS office and stand in long queues to post them.

Hence, you help your employees focus on productive tasks (that you hired them to do) instead of handling printing and logistics. It lets you improve operational efficiency across teams and encourages your staff to be creative and contribute better to your business.

PostGrid allows you to complete a series of hectic and time-consuming tasks online! It facilitates productivity and profitability, helping you serve your customers and treat employees better!

Empower Your Finance Department

Your finance team sends hundreds or thousands of transactional documents to customers, like

  • Invoices
  • Customer statements
  • Checks
  • Bills
  • Receipts, and more

It also prepares and ships notices, purchase orders, tax documents, contracts, and other items whenever needed. You can improve operational efficiency and cut expenses only when your finance or billing staff finds alternate ways to send these mailers to the correct destinations.

Get Enterprise-Level Security

PostGrid offers the highest data security and confidentiality levels with end-to-end encryption and secured Amazon Web Services (AWS) hosting.

Also, we arrange many third-party audits to check our cybersecurity infrastructure and give us a green flag.

Businesses can ensure their finance teams send crucial documents via secured solutions like ours. Also, they can store records and reports as evidence for better document management and legal compliance. It makes improving operational efficiency a breeze and empowers your financial department to send on-demand and bulk items on time.

Benefit from Fully-Compliant Networks

Print and mail your documents according to industry-best standards with PostGrid’s print and mail API. We comply with HIPAA, PIPEDA, SOC-2, GDPR, and other security laws, helping you ship items confidently.

Our clients have used our platform and API for years to prepare and ship mailers online without legal issues! Hence, they work better toward improving operational efficiency without investing in bulky or complicated processes.

Give Your Mailers a Twist With Trans-Promotional Documents

You can use PostGrid to complete two goals under the same campaign: sending transactional mail and promoting your brand!

But how is it possible? 

Simple! Print your marketing messages and brand logo on your documents. So your customers think about you each time they get an invoice. It pushes them to buy from you again or discuss your business with their families and friends.

PostGrid makes it possible! Use our API or dashboard to create items based on your preferences and distribute them quickly. It helps your finance team improve operational efficiency and enables the marketing department to spread brand awareness.

Help Your Compliance Team With Offline Communications

We provide companies access to a reputed, compliant PDN (print and delivery network). Hence, your teams can process data confidentially and streamline client communications.

Maintain an Event Log

Isn’t it amazing to get detailed records of everything your staff does?

It enables you to track performance, manage to budget, and send relevant instructions to everyone. This step is crucial to improve operational efficiency and draft better strategies.

Hence, PostGrid helps you maintain an event log, where you can store data on every campaign and send items for audits and compliance.

Also, you can maintain user records to see which employee automated a campaign and the related project. It allows you to hold your staff accountable, conduct team meetings, and keep everyone in the loop.

The good news is that you can retrieve activity logs for compliance and other purposes whenever needed. You can rely on PostGrid for complete direct mail execution and tracking to improve operational efficiency and productivity.

Compliant Print and Mail Partners

PostGrid works with nationwide and local printers to prepare your items according to postal guidelines. They ensure your items are of high quality and reflect your brand’s image!

Before onboarding printers, we check whether they are compliant and have the necessary security measures.

Hence, you can be worry-free and send your mailers anywhere within legal frameworks. It allows your compliance team to learn how to improve operational efficiency and prepare documents on time.

Also, we only ship your items via USPS, guaranteeing your mail arrives at the intended destinations safely!

Let Your Developers Build on Top of Our APIs

PostGrid offers detailed API docs and dedicated dev support, allowing your developers’ team to integrate our mailing solutions into your platform.

It enables them to start without spending days developing a print and mail infrastructure for your existing CRM or website.

Use Test and Live API Keys

Your developers’ team can use our test API keys to run the functions without polluting your software’s live mode. It is simple and helps you better understand how we work!

Zapier Integration

Connect with 1,600+ apps using our Zapier integration to expand your customer base and increase sales. It lets you incorporate PostGrid’s print and mail capabilities into your favorite platforms and begin without technical expertise.

Do you need to connect PostGrid with other tools? 

Don’t worry! We also offer Hubspot, ActiveCampaign, Quickbooks, Salesforce, and other native integrations to improve operational efficiency and ease your work.

Address Autocomplete and Verification

Our client had asked us something during their first meeting with our account specialist. Their question was, “I have thousands of old records with incorrect addresses. How do I resolve them before the campaign?”

This moment allowed us to introduce our address verification feature to them!

PostGrid automatically standardizes and verifies your mailing lists before the print and mail campaign. It can

The client instantly expressed how this feature can help them transform thousands of outdated records into deliverable and updated entries. It helped their developers’ team improve operational efficiency and add more functions to their platform.

Get Granular Metadata

Our clients could affix application-specific metadata to their orders to simplify integrations and get better insights into every campaign.

It allowed them to be at the top of every task and facilitated productivity and scalability.

Initially, they planned to send promotional postcards to hot leads, hoping they would get at least a few responses. But PostGrid allowed the company to scale marketing and sales efforts to connect with a broader audience and get impeccable results!

Today, the company also sends transactional bills and compliance via PostGrid monthly! It leverages all the above features to empower its teams, stay connected with customers, generate leads, and surpass the competition!

Also, we allowed it to improve operational efficiency by cutting costs, time, and effort and replacing these elements with automation!

10 Steps to Improve Operational Efficiency and Motivate Your Teams

It takes time and planning to improve operational efficiency in manufacturing and grow your company. Hence, we have formulated ten steps to help you begin without being overwhelmed.

Step 1: Analyze Your Current Processes

You probably already have a system in place! You may have written instructions for your staff. Or you may communicate your work, plans, and expected results via meetings or emails.

Whatever the process, there is always scope for improvement!

Consider these questions:

  • Are you currently spending too much to achieve too little?
  • Do you want to save money and increase your revenue?
  • Do you wish your teams spent less time on specific tasks?
  • What are your goals for the upcoming year?
  • Does your current sales level justify your last year’s goals?
  • How do you align your marketing and sales teams?
  • Is there a better way to improve operational efficiency?

Analyze your workflows based on these questions to create solid strategies. It is the first step toward bringing a change within your organization to develop better processes and skyrocket your profits.

Step 2: Know Your Audience

You can improve operational efficiency by learning about your business and audience. Learn where most of your customers reside and your average sales volume yearly. It allows you to draft relevant plans that best suit your needs.

For example, most of our client’s customers live in New York City. Hence, they hired more sales professionals residing in this location to make it easier for them to take and go to appointments.

Also, it channeled its location-based marketing efforts toward this city to get better results. These decisions are vital to improving operational efficiency and putting your advertising budget to its best use.

Luckily, PostGrid allows you to send mailers anywhere you want with the same efficiency. You can also build location-specific other custom lists using our solutions.

Step 3: Document Everything

Your workflow might change from time to time. Also, your customers’ demands, needs, and choices may vary monthly or yearly! Change is constant, but you must prepare to deal with it!

Hence, one of the best ways to improve operational efficiency is to document everything. Prepare a company blueprint to ensure you or others don’t forget or skip significant work processes. It can be anything from sending a sales contract to a high-ticket client to making a check payment on time to avoid interest.

Ensure you document every step for all teams to maintain consistency and accuracy. It helps you track and streamline everything, spotting errors and changing to your current requirements!

PostGrid enables you to document your mailing campaigns from start to finish. Also, you can use Certified Mail to get shipping and delivery proof that serves as legal evidence.

Step 4: Identify the Tasks You Can Automate

Take note of activities you can automate with your board and team members. It can include everything, from finding leads to running referral programs. This step lets you improve operational efficiency by analyzing every task and finding alternative ways to complete it.

For example, direct mailing needs you to perform many manual tasks. Hence, many people call it daunting, costly, and time-consuming. But you can flip the switch by automating the processes.

PostGrid’s print and mail API enables you to improve operational efficiency by conducting “all” tasks online on your behalf. Yes. You don’t need to differentiate between activities you can automate and others you must perform manually. Our services bring your manual input level to zero!

Let us bring back our client’s example. They wanted to automate printing processes only! But our end-to-end print and mail fulfillment helped them do everything online, saving them more time and effort than initially planned.

Step 5: Select the Ideal Automation Tools

Always consider your needs and budget before selecting your automation tools. You can list all the leading CRMs that handle sales, customer communication, and other tasks.

Check whether they have all the features you need to function smoothly. If not, schedule a call with the vendor and discuss everything.

Also, ask them if you can get a discounted custom quote to fit your budget better. It can help you improve operational efficiency and select the best solution!

Please note that PostGrid offers the lowest print and mail automation rates in the US and other countries. We do not charge setup or hidden charges.

You don’t need to commit to a long-term plan because we offer monthly packages. Scale your mailing needs as your company grows and switch between programs without restrictions.

PostGrid is among the best print and mail solutions because we don’t have any volume limitations or other restrictions. Also, we assist you throughout the process, helping you improve operational efficiency among all teams and send high-quality mailers.

Step 6: Test Your Processes Before Implementing Them in Bulk

Conducting test campaigns is advisable to spot errors and make last-minute changes before you roll out bulk programs.

For example, imagine you want to send 2,500 postcards to your audience to invite them to a product launch event. But you are skeptical about the responses.

In this scenario, you can focus on improving operational efficiency and testing whether the campaign can be successful. So you only print and mail 500 postcards via our platform and schedule the rest for later!

The outcome can be positive, neutral, or negative based on your message. It also depends on whom you mail, unqualified leads or hot prospects!

You can download your campaign results through your dashboard once you log into your account. Check what changes you want to make and improve your upcoming campaign accordingly. PostGrid lets you cancel your scheduled campaigns anytime unless our printing partners have prepared them!

Step 7: Overcome Challenges

Handling bottlenecks is one of the most crucial tasks when improving operational efficiency. You need to know potential challenges that may come your way, like

  • You may need more leads for the upcoming month.
  • Your current customers are dissatisfied with your service.
  • You are not getting the results you want from your marketing team.

Then, create different ways to improve operational efficiency and manage bottlenecks by switching to better solutions.

For instance, PostGrid assists you in freeing up and scheduling and paying more attention to improving customer services. Also, it aids your marketing efforts by allowing you to combine offline and online promotions for expanded outreach and better visibility!

Step 8: Enhance Internal and External Communications

Communication is the key to success! You can scale your business and win customers by enhancing your internal (cross-departmental and cross-level) and external (company to customers and prospects.)

As discussed above, you may send notices, circulars, policy change letters, and employee appreciation postcards to improve your team’s morale. It also opens communication lines, where your staff feels you hear and appreciate their input.

Also, you can improve operational efficiency by using PostGrid to enhance external correspondence.

Though we mean customer communications, our print and mail API enhances your relationships with third parties, like suppliers, vendors, and others!

Step 9: Boost Data Management

Data quality can make or break your business. You must frequently update and cleanse your databases to make quick decisions, improve operational efficiency, and connect with more people!

It lets you de-deduplify your data, preventing you from sending mail to the same addresses.

Also, this step ensures you don’t get mail returns or that USPS doesn’t lose your items in transit because of incorrect delivery information.

Take the lead by using our print and mail API and cleansing your mailing lists before every campaign.

Step 10: Schedule More and More Tasks

Scheduling is a crucial part of using automated tools. It is also one of the best benefits of switching from manual processes. Hence, use this feature to unlock ways to improve operational efficiency and increase sales.

You may schedule your print and mail campaigns and use triggers not to remember dates. PostGrid allows you to automate all mailing tasks and cut manual effort! But it also provides more features to accelerate your performance and improve productivity further!

There are no limits to what you can accomplish with proper planning and the ideal automation tools!

Grab Opportunities and Connect With Your Clients Offline Via PostGrid’s Print and Mail API

Our all-in-one automation solutions enable businesses to send postcards, letters, checks, statements, invoices, newsletters, and other items in a few steps. Hence, our services are apt for every company that wants to improve operational efficiency and grow its revenue.

2-Business Day SLA

You can use our platform or API to prepare and print your mailers in two business days only. Plan and conduct campaigns without spending weeks negotiating with vendors and waiting for them to complete your orders.

Instead, work within a pre-specified timeframe and track your campaign’s progress online to stay updated and improve operational efficiency.

International Shipping

PostGrid lets you ship items to 245+ countries! You can expand your business and connect with your global audience as quickly as you communicate nationally.

Also, you don’t need to worry about customs! We handle everything for you, making the process quick and straightforward for your company.

Please note that we offer the most affordable rates for international mailing (as we do for nationwide USPS shipping.) And how?

We have partnered with many reputable printing and mailing companies across the globe! They are experts in their fields and help us offer you the best prices because we combine many orders.

Using PostGrid to send your mailers can improve operational efficiency for your business, letting you save time and money on reshipping. We help you do it right the first time, irrespective of the destination!

On-Demand and Bulk Mailing

Send one or a million items under the same campaign. PostGrid allows you to send on-demand and bulk mailers based on your needs. Of course, there are higher discounts for mass mailing. But we prioritize all orders to ensure they reach the correct destinations on time!

Our API, dashboard, and automation software are scalable! Hence, you can process millions of requests without technical or other issues.

One of our clients commented,

“PostGrid has been one of the best tools we have used. Though we had reservations at first, we saw how automating mail can be a game changer. We use its Restful API whenever we want to send different mailer types. And it never disappoints.” 

Get a demo to learn how we help clients improve operational efficiency via print and mail automation!

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