How Does Direct Mail Automation Software Work?

No wonder direct mail marketing seems pretty easy – just create a design, get it printed, mail it to tens of thousands of people, and start expecting traffic and sales because it works. Let’s understand this process in detail. 

Here’s the step by step guide to create, ship, and automate over one million direct mails within a few hours using PostGrid  

save 100 hours
create direct mail


Create personalized direct mails or gift bundles from our wide range of templates. Customize them with our in-built editor to simplify the process. Create or import contact lists from your CRM and generate mailing lists with our demographic and region targeting.

  • Target New Customers
  • Send Personalized Letters & Postcards
  • Send Personalized Gifts
  • Send Any Physical Mailings


Initiate sending direct mails or gifts with our campaign builder. Send one or one million personalized pieces with a single click. Rest assured that your sent items will arrive at the right destination – thanks to our address verification.

  • 2 Days SLA
  • Best-in-class pricing
  • 100+ Print Delivery Partners
  • Free Address Verification
Send direct mail
automate direct mails


Automate the creation and sending of direct mail & gifts via our REST API. Use our native and webhook integrations to trigger campaigns without any code. Initiate sending mailpieces in response to events across all of your software. Personalize every sending item using our merge variable system to ensure maximum impact.

  • Native Apps Integration
  • Zapier Integration Available
  • Setup Direct Mail Automation


Check your sent mail piece status, view real-time campaign analytics, and download detailed reports, all from a single dashboard. Eliminate all the hassle involved with managing offline campaigns.

  • Get Data on your Shipments
  • Get Marketing Data Insights
  • Reporting & Analytics Dashboard
  • Team Management & Activity Logs
Send direct mail

Benefits of Direct Mail Marketing Automation Software

Save Time

When you decide to launch your direct mail marketing campaign, a large chunk of your time goes into it. As you:

  • Start by getting all of your teams on board.
  • Together, you decide the format, and ask your designer to complete the task on his end accordingly.
  • Then your content writer create the message you want on your mail pieces.
  • Once the design is in your hands, you send it to the owner for approval.
  • From there, if you get any feedback, you work on that, fix the details, then send it back again to the owner for the final approval.
  • Then the designs are sent to the print labs, and based on the address list, you get a number of direct mails printed.

But, it’s not over yet.

  • Then, you send these mail pieces to your local postal services.
  • Be done with all the needed formalities.
  • Make the payment
  • And finally ship it.
  • Then you wait for 3-5 working days (or more, depending on the circumstances) to get your direct mails delivered.
  • Still there’s no means to track these tasks, you just keep putting efforts hoping it works out.

Keep the data secured

Apart from marketing campaigns, businesses send all the kind of transactional mails through direct mails. For example:

  • Financial statements
  • Invoices
  • Bills
  • Welcome mails
  • Confirmation mails
  • Thank you mails
  • Activation mails
  • Birthday mails
  • Anniversary mails
  • Feedback mails
  • Notices mails
  • And others

With our HIPAA and PIPEDA compliant system all of your data is safe.

Track the campaigns

  • After launching the campaign, it’s important to know where your mailpieces are in the process. Hence, we give regular reports on the exact location of each of your mail pieces.
  • From printing, processing, and shipping to the final delivery – get updates of each step.To get these regular notifications, all you have to do is register your contact details by logging-in to your PostGrid dashboard.
  • Get the analytical reports on the performance of each campaign and improve the upcoming campaigns based on the results.

Reduce the cost

  • With our address verification API software (that you get free with PostGrid), verify the accuracy of all of your contacts’ details, remove duplicate addresses and correct the incomplete or wrong data – eventually stop misspending on the returned or lost direct mails.
  • Get great deals on per direct mail print prices because of our huge client base, bulk printing, and a vast network of print labs.
  • Save time, the money spent in resources, and labor cost by investing in a single software.

Improve ROI

  • Send the direct mails only to the accurate addresses after filtering the data from our address verification software and avoid missed opportunities.
  • Target ultra-specific audience by selecting a list with exact demographic details from our system. Eventually, increase your response rate by sending relevant offers to the right audience.
  • Personalize each of your direct mail and enhance your prospects and customers engagement – it leads to more website traffic, increases your brand awareness, and boosts sales.

Scale any time

  • Scale your marketing campaigns, outreach of your direct mails, and membership with PostGrid at any time.
  • Manage the data, edit the targeted audience’s details, and increase the number of direct mails you send whenever you want.
  • Change or increase the number of your launched campaigns based on your customers’ journey or after studying the previous campaigns result.

Integrates with your favourite tech stack & tools

Easily Improve your workflow and automate direct mail by connecting to our integrations

Post Grid Salesforce
PostGrid Marketo
Post Grid Eloqua
PostGrid Hubspot
microsoft dynamic

Ready to Get Started?

Start transforming and automating your offline communications with PostGrid