Create, Send, Automate & Track Transactional mail, marketing mail, personalized letters, postcards, and checks with PostGrid’s best Direct Mail Automation Software.
Why Direct Mail?
Direct mail has been one of the oldest channels to reach your audience. It has a higher response rate compared to other online channels such as Email, Social Media, and Pay Per Click Ads.
- 9% Response Rates (own mailing list)
- 5% Response Rates (new prospect list)
- Compared to 1% for Email, 1% for PPC, 0.3% Display, 1% for Social Media
- Median ROI of 29% compared to 23% for Paid Search and 16% Online Display
- You can Get 200% ROI when combined with Digital Channels
- Direct Mail is Easily Trackable using QR Codes, pURLs (personalized URL’s)
- Direct Mail can have a sequence similar to the email series
Traditional
Direct Mail Platform
PostGrid
Direct Mail Platform
Traditional Direct Mail Process
Costs a Fortune:
- Most businesses know well about the excellent performance of traditional marketing, yet they decide to choose digital marketing because the old way of direct marketing has always been way too expensive.
- Due to the lack of technology and targeting used in that form of marketing, it feels like shooting arrows in the dark. Hence, companies avoid high investments in such marketing techniques.
- With PostGrid, you can perform your direct mail marketing cost-effectively, and perform every task like email marketing.
Involves Tedious Tasks
- From creating the mailers manually to mailing them – all the tasks take ages to get done.
- Loads of resources, human potential, and money get wasted in the process.
- With PostGrid direct mail tool, you can control everything – creating the direct mail, getting them printed and mailed – from a single dashboard.
Out of reach
- Due to a tremendous amount of money, resources, time, and employee potential the traditional marketing was inaccessible for most businesses.
- Plus, no print lab would accept to print less than 100,000 direct mail, which was beyond the budget of certain small and mid-sized companies.
- With PostGrid, you can even print and mail a single postcard, brochure, or any other mailer, if that’s the need of the hour.
PostGrid's Direct Mail Automation Software
Easy, Fast, and Affordable
- You can promptly design and create your direct mail, get them printed and delivered.
- You can control the whole process from a single dashboard and save all the resources, money, and labor cost.
- Along with physical and human resources, you can also save the dissipated money on extra mailers with inaccurate details—eventually dropping the investment significantly.
Personalized, Targeted, and Convenient
- Customize each of the mail pieces for more customer engagement, and to increase your brand awareness.
- Target and reach a more specified audience to increase not only customer engagement but also the response rate.
- Integrate with over 1600+ apps, your CRM, or other tools to fetch the data in seconds and to keep all the teams on the same page – eliminating time-consuming tasks and information gaps.
Automated, Trackable, and Testable
- Send transactional direct mail – welcome, confirmation, thank you, activation, birthday, anniversary, feedback, notices, etc – just like triggered emails.
- Track all the campaigns you launch from your dashboard.
- Security: All our partners are HIPAA/PIPEDA/SOC-11 Compliant ensuring secure and compliant processing.
Accurate Information, Jaw-dropping Deals, and Secured Data
- Verify all the entry point and database addresses, clear all the data gaps and remove the duplicate customer details within seconds.
- Send your direct mail only to the accurate addresses with USPS, and get amazing deals because of our vast network of print labs and a huge client base.
- Mail invoices, financial statements, or any sensitive data safely. All our print partners are HIPAA/PIPEDA Compliant partners.
Features of Direct Mail Automation:
We have thoroughly tested every stage of the process of direct mail marketing and made it user-friendly and powerful.
- Create, Print, and Mail: Design and customize your direct mail in any format and any size, get them printed and mailed within hours—eliminating all the tedious work.
- Delivery Tracking: Track your mailers and get regular reports on their exact locations—from the time of printing to the final delivery.
- Reporting: Get instant reports on your orders, from printing and processing to mailing.
- Data Import/Export: Integrate your CRM or enterprise system with PostGrid with the help of direct mail API and fetch all the data (customer details) within seconds.
- Direct Mail Services Integration: Incorporate your transactional mail with your CRM – to get all teams on the same page – and with CMS, enterprise system, or other tools – to fetch the company’s data within seconds.
- Event-Triggered Mailings: Send automatic transactional direct mail triggered by an event, viz., a special occasion, discount, anniversaries, purchase, or if someone signed up for a demo or entered in a campaign.
- Integration: Automate the printing process with PostGrid direct mail platform – submit the designs and get any number of mailpieces printed. By integrating with your business, not only you reduce the risk of errors but you also improve the print quality and your staff’s productivity.
- Campaign Management: Manage the whole campaign – from creating designs, sending for prints, distributing the mail, and tracking their location to analyzing the results – from a single dashboard. Eventually, eliminate all the manual and tedious tasks, save resources, decrease the investment, and improve sales.
- Template Design Management: Create any form of direct mail – letters, documents, invoices, notices, thank you or confirmation mail, subscription reminder, or more – with our vast library of templates, uploading your own format, or by customizing a new design.
- List Scrubbing: Compare your customers’ data lists with standard Postal Service’s addresses, and remove all the duplicate and incorrect information from your system with our address verification API. It helps you save the money spent on returned or lost direct mail.
- Tools Integration for Marketing Automation: Free your different teams and departments from tons of repeated tasks by arming them with PostGrid. It helps automate your transactional marketing through integration with various tools like HubSpot, SalesForce, InfusionSoft, Active Campaign, Zoho, Act-on, AgileCRM, Pipedrive, GreenRope, etc.
- Zapier Integration: Connect over 1600+ apps with Zapier integration and automate all the repetitive tasks without the help of any programmer or developer or coding.
How Does Direct Mail Automation Software Work?
Here’s the step by step guide to create, ship, and automate direct mails within a few hours using PostGrid
Create
Create personalized letters, postcards, and checks. Customize using our HTML template builder. Create or import contacts from your CRM or upload your own list.
- Send personalized Letters, Postcards and Cheques
- CASS/SERP certified address verification
- Unified API
- Analytics and Tracking
Trigger & Automate
Automate the creation and sending of direct mail via our REST API. Use our webhook integrations to trigger campaigns without any code. Initiate sending mailpieces in response to events across all of your software. Personalize every sending item using our merge variable system to ensure maximum impact.
- Detailed API Docs
- Zapier Integration Available
- REST API
- Setup Direct Mail Automation
Track
Check your sent mail piece status, view real-time campaign analytics, and download detailed reports, all from a single dashboard. Eliminate all the hassle involved with managing offline campaigns.
- Reporting & Analytics Dashboard
- Team Management & Activity Logs
- Per piece Tracking
Why to Use Direct Mail Automation Software?
Now, this is where marketing automation steps in. Taking the manual labor out of the equation lets you reap many benefits:
Cost + Time Savings: Efficiencies will increase with this technology. Absolutely. The time spent on designing, executing, and mailing new campaigns can be spent creating killer content and researching/strategizing ways of keeping customers coming back. By automating repetitive tasks, costs are reduced.
Reduced Risks & Inaccuracies: Maintaining an accurate CRM is the best way to prevent your team from accidentally entering the wrong address, spelling, or name.
Trackable Outcomes: There is a lot of legwork involved in tracking traditional mailings. Adding QR codes to direct mail or links that can be tracked allows you to view and report on status updates makes it easier to automate direct mail.
Diversified Offline Communications: Your business will have a more positive impact on your customers when the process becomes straightforward. And you mix up with your brand message (with little effort). You will make them feel appreciated and don’t let your staff run out of energy. Everyone Wins!
Combine Your Online and Direct Mail Marketing Strategies
A multi-channel marketing strategy powered by a single customer view is the best way to ensure effective direct mail campaigns. Using PostGrid for automated direct mail will help you launch direct mail that is both personalized and relevant to your customers. By providing you with:
Fostering Human Connection: Appreciation letters, or generic letters or postcards with a touch of Personalization.
Leaves a Stronger Impact: Creativity, personalization, and simplicity of direct mail automation create an irresistible impact on the customers.
More Streamlined Experience: Let your customers reach from the mailbox to your website- Connect with people in a streamlined manner with automated direct mail tool.
Direct Mail Management
With direct mail management tool, you can design and send postcards and letters easily. You can also launch campaigns and measure results based on your existing data directly from your CRM system. Features include:
- Easy-to-use dashboard
- Template gallery with pre-flighting
- Easy personalization
- Variable data postcards
- Live tracking and analytics
- Real-time address verification
Direct Mail Management Software: The Offerings
There are many ways to automate direct mail, including sales, marketing, and customer. Using direct mail automation, you can ensure that the right clients receive your message at the right time. Here’s what more you can do:
- Warehousing and Fulfillment: Using a tactile automation solution enables warehousing off-site on your behalf. Furthermore, inventory can be organized and sorted automatically, neatly, and safely, and on-site storage can be used for other things.
- Software Integrations: You can easily incorporate automated direct mail into your current marketing campaigns via a good direct mail automation software solution that integrates across your tech stack. Additionally, you can also send the campaign from wherever you are working.
- Packing & Mailing Service: A direct mail management software helps to eliminate the tedious manual aspect of figuring out how to stuff envelopes and how you can add that personalized touch.
Top Direct Mail Software in the Industry
Direct mail automation software helps you automate the process of mailing postcards, letters, invoices, and a lot more. In addition to allowing direct mail campaigns to be created, personalized, sent, and tracked, these tools enable marketers to track and target them more efficiently.
When a piece of direct mail has been delivered, top direct mail software can trigger digital events, such as sending an email, based on the confirmation of delivery.
Some of the top direct mail software are listed below:
- PostGrid
- SnackMagic
- Sendoso
- ContactPigeon
- Switch
- Thnks
- ReachDesk
Use Cases of PostGrid's Direct Mail Automation Software
Transactional Mail
Automate all your transactional mails with our direct mail platform or API. You can automate the sending of these mail pieces with a direct mail marketing automation tool like PostGrid.
Here’s a list of some of the transactional mail with details:
- Order receipts: Whenever customers purchase an item/s from a company, they receive a confirmation order receipt. With PostGrid, you can make those receipts personalized by including the customer’s first name, a personal message, or your brand logo – eventually, get engaged customers and increase your brand awareness.
- Invoices: If you email an invoice, your customers may overlook it, but if you mail the bill in a tangible form of paper, they’ll find it hard to avoid. It emphasizes that customers pay the bill on time. With PostGrid, you can personalize and send regular invoices automatically.
- Checks: Send the checks through direct mail tool and still keep all the confidential information secured with our HIPAA and PIPEDA compliant partners who will ensure safe and secure processing.
- Appointment reminder: If you need to send the appointment reminders in bulk, each month, to your regular and new customers, who might have booked an appointment with you online. You can easily create and automate the sending of these reminders with a direct mail automation tool like PostGrid.
- Surveys: If you decide to take your customers’ opinions to improve your services, you know you need to do it in bulk. And to keep things updated, you may need to do it regularly – complete the whole process within a few hours using PostGrid.
Financial Statements & Compliance Notices
- Financial statements: More than often, businesses send their customers regular reports of their overall expenditure on the products or services, breaking them down into several categories. Transactional direct mail is the best way to do this, and with PostGrid, you can also add a personalized message to it.
- Notices: Notifying the customers about new changes in their account details, your company policies, or any other significant security changes through transactional direct mail is a very common practice. And with PostGrid, you can not only send them these transactional direct mail but also personalize them.
- Checks: Send the checks through direct mails and still keep all the confidential information secured with our HIPAA and PIPEDA partners who will ensure safe and secure processing.
- Compliance Notices: Send compliance notices and other sensitive documents with ease through PostGrid
- Letters: Often, businesses that run monthly or yearly subscription services use transactional mail to inform the customers to renew their subscription or alert the new customers to cancel it. The tangible form of letters is the best way to do it, as they’re hard to ignore.
Marketing & Sales Direct mail
Marketing through digital platforms, no wonder, is the most popular thing these days. But it’s often way easier to get lost in a crowd when other billions are also involved in the same thing. On the other hand, direct marketing mail brings more response than any other marketing form because it’s less popular and has more effect on people.
With PostGrid direct mail automation tool, you can design, print, mail, automate the following – but not limited to – marketing direct mail:
- PostCards: If you’re hosting an event, sale, or want to get your customers to visit your website or store, you can send them personalized postcards with PostGrid.
- Thank you mail: With PostGrid, send your customers a thank you note for taking your services or buying your product and make them feel valued.
Benefits of Direct Mail Marketing Automation Software
Save Time
When you decide to launch your direct mail marketing campaign, a large chunk of your time goes into it. As you:
- Start by getting all of your teams on board.
- Together, you decide the format and ask your designer to complete the task on his end accordingly.
- Then your content writer creates the message you want on your mail pieces.
- Once the design is in your hands, you send it to the owner for approval.
- From there, if you get any feedback, you work on that, fix the details, then send it back again to the owner for the final approval.
- Then the designs are sent to the print labs and based on the address list, you get a number of direct mail printed.
But, it’s not over yet.
- Then, you send these mail pieces to your local postal services.
- Be done with all the needed formalities.
- Make the payment
- And finally, ship it.
- Then you wait for 3-5 working days (or more, depending on the circumstances) to get your direct mail delivered.
- Still, there’s no means to track these tasks, you just keep putting in efforts hoping it works out.
Keep the data secured
Apart from marketing campaigns, businesses send all kinds of transactional mail through direct mail. For example:
- Financial statements
- Invoices
- Bills
- Welcome mail
- Confirmation mail
- Thank you mail
- Activation mail
- Birthday mail
- Anniversary mail
- Feedback mail
- Notices mail
- And others
Our HIPAA and PIPEDA compliant partners will ensure safe and secure processing.
Track the campaigns
- After launching the campaign, it’s important to know where your mailpieces are in the process. Hence, we give regular reports on the exact location of each of your mail pieces.
- From printing, processing, and shipping to the final delivery – get updates on each step. To get these regular notifications, all you have to do is register your contact details by logging in to your PostGrid dashboard.
- Get the analytical reports on the performance of each campaign and improve the upcoming campaigns based on the results.
Reduce the cost
- With our address verification API software (that you get free with PostGrid), verify the accuracy of all of your contacts’ details, remove duplicate addresses and correct the incomplete or wrong data – eventually stop misspending on the returned or lost direct mail.
- Get great deals on per direct mail print prices because of our huge client base, bulk printing, and a vast network of print labs.
- Save time, the money spent in resources, and labor cost by investing in a single software.
Improve ROI
- Send the direct mail only to the accurate addresses after filtering the data from our address verification software and avoid missed opportunities.
- Personalize each of your direct mail and enhance your prospects and customers engagement – it leads to more website traffic, increases your brand awareness, and boosts sales.
- Industries like Real Estate, Insurance, Healthcare, Banks, Financial Services, Non-Profits, Retail, and Education sectors can see huge ROI using PostGrid.
Scale any time
- Scale your marketing campaigns, an outreach of your direct mail, and membership with PostGrid at any time.
- Manage the data, edit the targeted audience’s details, and increase the number of direct mail you send whenever you want.
- Change or increase the number of your launched campaigns based on your customers’ journey or after studying the result of the previous campaign.
- Use the top and best direct mail tool to scale your direct mail needs
Integrates with Your Favorite Tech Stack & Tools
Easily Improve your workflow and automate print & mail through seamless integration capabilities.
Ready to Get Started?
Start transforming and automating your offline communications with PostGrid
