Companies invest the highest amount of money in launching direct mail marketing campaigns. Apart from that, most businesses, including financial institutes, real estate businesses, etc., send direct mail pieces regularly.
Businesses put a large amount of money, time, and resources into creating, designing, printing, and shipping direct mail. And once all of your mail pieces are delivered, they analyze the results based on the response and conversion rates.
Being one of those business owners, you should note that a significant percentage of the mailpieces you send aren’t really reaching the intended recipient.
The direct mail results you’ve analyzed until now can be inaccurate if you don’t regularly clean your database and eliminate the wrong addresses. Based on the outcomes, all money, and resources used in creating, printing, and mailing the direct mails that never reached their recipient have gone in vain.
Hence, to avoid such things from happening to you, consider getting a CASS USPS certified address verification API. This type of API usually helps you clean and validate your mailing list by matching the details with the official USPS database. With the right address details of your recipient in your system, you can decrease the misspending and lost opportunities and get more accurate analytical reports.
Let’s find out how your business can benefit from an address verification or validation API.