Best Direct Mail Marketing Companies

Most marketers are afraid of implementing direct mail marketing because of the manual process and the errors associated with it. But, many marketers are still unaware that they can use advanced software solutions and automated processes for their direct mail campaigns.

Numerous direct mail companies offer direct mail optimization services through advanced direct mail solutions. However, with so many direct mail marketing companies available in the market, it may be hard to choose the right one for your unique business requirements.

We have compiled a list of all the top direct mail marketing companies and their advanced features. The list below discusses the 15 best direct mail companies in the US, along with their pros and cons.

You can use the information compiled by us to pick the right direct mail agency for your business.

When it comes to business communication, especially bulk mail, you simply cannot go wrong with PostGrid. It offers a fully automated direct mail solution to personalize, print, and deliver your mailers accurately.

Pros

Fully Automated Direct Mail Process
PostGrid enables you to fully automate your direct mail process and avoid any manual errors from occurring. It even standardizes your direct mail addresses to ensure the fast delivery of your direct business mailers.

Advanced Address Verification API
PostGrid also offers an address verification API that lets businesses validate their address database and get rid of bad data. It enables you to maximize the deliverability rate of your direct mail campaigns. As a result, you can reach the relevant audience and avoid the losses caused by high return rates.

Schedule Your Direct Mail
One of the attractive features offered by the direct mail agency is the scheduling of direct mail. It means you can schedule your direct mail to be sent to a specific mailing list. Hence, you no longer need to worry about forgetting to send crucial mail.

Bulk Mailing and Address Verification Capability
PostGrid is the perfect tool for sending bulk mail because it comes with an easy and convenient way to verify addresses in bulk. All you need to do is upload your address database in a CSV format, and the system will verify it for you in seconds. It even auto-fills missing details such as the ZIP +4 code and corrects minor errors or typos in the addresses.

Cons

Many of the direct mail companies on this list have primary marketing mails or non-marketing (transactional mails). PostGrid is built to service both, making it the top choice for companies that use direct mail in a variety of ways.

If you’re sending lower volumes of mail, though, PostGrid’s per-unit prices can be a bit more expensive than other platforms. That means PostGrid is best for medium to large companies with large amounts of direct mail to send.

While integrating PostGrid into your proprietary system is a relatively simple process, it might be difficult without developers. So, it’s best for companies to have developers on deck who can work with the PostGrid team to implement the Print & Mail API in a matter of days.

SeQuel Response is a full-service direct response marketing agency. They specialize in data-driven testing and audience modeling strategies to help clients acquire more customers – for less. Growing brands new to direct mail API or those looking to integrate direct mail and digital marketing strategies are most drawn to SeQuel, but they also help brands who are already active in the mail channel better their performance.

Pros

Proven Testing Strategy

Smarter testing methods result in faster growth. SeQuel’s proprietary testing methodology delivers data-driven performance projections to quickly and cost-effectively identify the best combination of list, offer, and creative to generate a response. This means you’re not wasting time and budget testing mail pieces that don’t work.

Advanced Audience Modeling Techniques

SeQuel’s exhaustive list of research and cutting-edge modeling techniques ensures your mail reaches your ideal audience. This data-agnostic approach gives clients several ways to build a strong performing mailing list relative to campaign goals and budget.

Direct Mail and Digital Integration

Integrating direct mail and digital marketing strategies produces an average performance lift of 30%. With SeQuel Surround, you can reach your audience online and offline to boost your response and reduce your acquisition costs.

Full-Service Agency

SeQuel is as full-service as it gets. From initial research to campaign performance reports, their in-house team of marketing strategists, designers, copywriters, digital marketers, data analysts, and production managers will ensure your campaign is executed on time and within budget.

Cons

Limited options for smaller volumes

If you’re looking for a simple, self-guided direct mail printer, SeQuel may not be your best choice. Although SeQuel does offer automated and shared direct mail companies for smaller mailers, large volumes, and direct mail programs are their specialty. Use this calculator to determine the most profitable way for you to launch into mailboxes.

PsPrint offers a well-built direct mail solution ideal for companies seeking custom commercial printing services. They are renowned for a robust & easy-to-use interface along with budget-friendly services. Printing direct mail on PsPrint is so easy that you can break it down into three simple steps.

• Pick your product
• Upload the artwork you want to print
• Attach your mailing list

Pros

No Mailing List? No Problem!
PsPrint is perfect for you if your business is just starting on a direct mail campaign and you do not yet have a mailing list. The direct mail company can get you a mailing list within just fifteen minutes.

All you have to do is answer a few simple questions about your target audience’s demographics. Some of the details you need to provide about the target demographic include age, ZIP Codes, and income.

Get Additional Prints Send To You For Free
PsPrint will send you any additional prints that they weren’t able to mail out free of cost. However, this free service is available only as long as the print mail can fit into a single box.

Die Cutting, Foil Stamping, And In-House Designers
PsPrint offers print finishing services such as die-cutting and foil stamping to make your mail look more attractive. It also offers in-house designers for startups that may not have a dedicated marketing team or designers.

Cons

Sub-Par Customer Service
Customer service is not one of the strong suits of this direct mail company. Some communication gaps with the service provider may take time to get sorted. Hence, if you are looking for a direct mail agency with the best customer service, this may not be your perfect option.

Many businesses don’t use direct mail for marketing because it usually involves signing a contract or making upfront payments. If you are one of them, Vistaprint is perfect for you because it does not require any contracts or one-time payments. The company became famous as a business card creator. They now offer one of the most promising direct mail companies in the US.

Pros

Over 4000 Postcard Templates
Do you want to send marketing postcards to your customers but do not know where to start? If yes, VistaPrint might be the correct answer for you as it offers over 4000 templates to create your postcards. You can even seek help from VistaPrint’s in-house design team.

Highly Targeted Mailing Lists
VistaPrint has your business covered even if it doesn’t have access to a mailing list. The direct mail company provides you with highly targeted mailing based on specific target demographic data.

Drag-And-Drop Designing Platform
One of the most attractive features offered by VistaPrint as a direct mail agency is its drag-and-drop designing platform. It means even the most inexperienced marketer can use VistaPrint for designing beautiful postcards.

24-Hour Customer Support
VistaPrint comes with 24-hour customer support, which means you don’t have to worry about any bottlenecks because you will get the help you need.

Cons

Direct Mail Service For Postcards Only
Although VistaPrint offers various print services, their direct mail company is limited to postcards. It means you will have to arrange for the delivery separately if your direct mail is anything other than a postcard.

Read About: Postcard API

Smartpress is famous as a direct mail marketing tool because of its Postcard Builder. Furthermore, they also offer a wide range of services for optimizing your direct mail campaigns. You can seek the help of their in-house team of design experts, advanced target lists, and a vast array of print products.

Pros

Postcard Builder
One of the biggest pros of using SmartPress for your business printing is their Postcard Builder. Businesses can easily create their business postcards with the help of SmartPress, even if they don’t have a design team/designer.

Ideal For Small & Medium Businesses
SmartPress is a good fit for small and medium businesses. It can effortlessly deliver direct mail requirements for small or medium-sized enterprises.

Direct Mail Full-Service Offering
With a direct mail full-service offering from SmartPress, businesses can quickly implement a direct mail campaign even with zero experience. You get access to everything you need for executing a successful direct mail marketing campaign from SmartPress. The full-service offering from SmartPress includes:

• Access to SmartPress’s expert design team
• Availability of advanced marketing lists
• An extensive array of print products, including postcards and complex brochures

Cons

Higher Pricing
The direct mail company offered by SmartPress is usually higher than its competitors. However, this is primarily due to its full-service offering. You can’t expect to get access to a team of expert designers, a diverse array of print products, and an advanced mailing list without paying the due.

If your only concern about your business’s direct mail campaign is its high-volume requirement, Next Day Flyers may be the one for you. It enables you to easily send a high number of direct mail for your business and also claims a fast turnaround time.

Pros

Send As Many Postal Mail As You Want!
As we mentioned above, high-volume mail is where Next Day Flyers thrive as a brand. The number of direct mail pieces allowed per order from Next Day Flyers is a whopping 100,000. With such capabilities, Next Day Flyers is an ideal choice for businesses with a high-volume direct mail requirement.

Quick Turnaround Time
Next-Day Flyers have one of the fastest turnaround times for direct mail marketing campaigns. As the name implies, Next Day Flyers’ turnaround time for its services could be as short as a day regardless of the order volume. However, the actual turnaround time ranges anywhere between one to four days.

Production Facilities On Either Coasts
One of the reasons why Next Day Flyers have a short turnaround time is their facility’s presence on either coast. Next-Day Flyers can quickly deliver high-volume direct mail requirements with a relatively low turnaround time with production facilities in California and New Jersey.

Get Design Service From Experts
You can seek help from Next Day Flyers for designing your direct mailers. It also enables you to choose your preferable cardstock, size, fold style, etc., for your mailers. You may then discuss your design ideas with their in-house graphic designers.

Cons

Shell Out Extra Money On Design Services
Next-Day Flyers offers design services from its experts. However, it is not accounted for in your direct mail order. Hence, you will have to pay an extra fee to avail of the design services. Furthermore, you get the design only after 24 hours.

No Marketing Support Services
Unfortunately, Next Day Flyers does not offer any marketing support services. So if yours is a business that needs response tracking capabilities or marketing consultations, then Next Day Flyers may not be the right choice for you.

48HourPrint could be the right choice for your business when there is an urgent direct mail requirement, and you need a superfast turnaround time. The direct mail agency claims that they can process your direct mail printing jobs as fast as 24 hours.

Pros

24 Hour And 48 Hour Turnarounds
The most significant advantage of 48HourPrint is its superfast turnaround time. Depending on the nature of the job, you can print your ad material within 24 hours or 48 hours. However, if your printing includes intrinsic finishing operations, it may take longer for 48HourPrint to publish your ad material.

As long as your order is small and approved by the 48HourPrint team by 8 PM EST, you can easily get a fast turnaround time.

High Volume Printing
48HourPrint also supports high-volume printing. However, you need to be realistic about setting your print requirements. You can’t expect to demand a ridiculously high printing requirement and expect it to be completed in 24 hours. Generally, 48HourPrint takes a 5-day turnaround for high-volume printings.

No Extra Fees Or Hidden Charges For Fast Turnaround
48HourPrint does not charge you any extra fee for their fast turnaround printing services, which is included in the standard pricing. Furthermore, there are no hidden charges for any services offered by 48HourPrint.

Cons

Average Quality Products
Several customers believe that 48HourPrint offers an average-quality printing service. Although this does not mean that the printing quality is terrible, many businesses find printing quality a non-negotiable factor. Hence, if you are one of those businesses, then 48HourPrint may not be the best option for you.

Fast Turnarounds Are Available Mostly For Basic Orders
48HourPrint’s quick turnaround printing services are usually available only for basic orders. Such orders generally use a pre-approved template. Therefore, you can’t use customized templates for your print ads and get a fast turnaround time from 48HourPrint.

FCL Graphics is one of the most popular direct mail marketing services available in the market today. Companies highly prefer them because of their ability to keep up with the evolving marketing needs. The diverse printing process offering of FCL Graphics allows it to adapt to changes and meet a wide range of client requirements.

Pros

Access To Several Types Of Presses
FCL graphics is a direct mail company that owns and operates a variety of presses that enable it to meet all its clients’ needs. The types of presses employed by FCL Graphics include the following:

• Sheet-fed presses
• Hal-web presses
• Full-web presses

Access to such multiple presses, that too of wide variety enables FCL Graphics to serve the customer’s needs belonging to all spectrums.

Extensive Bindery And Mailing Capabilities
Another advantage of employing FCL Graphics as your direct mail agency is their extensive bindery options. It enables you to print different marketing materials suited for your business. Additionally, it offers diverse mailing capabilities that can help you optimize your direct mail campaigns.

Wide Range Of Direct Mail Services
FCL Graphics offers a wide range of direct mail services, which effectively makes them a one-stop destination for your direct mail needs. It provides capabilities such as:

• Digital prepress
• Color control
• Print Finishing
• Bindery

Cons

May Encounter Slow Printing
As we have mentioned, FCL Graphics is one of the most popular direct mail agencies in the US. There is a chance of encountering short delays in printing during peak seasons. However, you can easily avoid this problem if you plan your direct mail campaigns early.

Slightly More Expensive
As FCL Graphics offers a wide range of printing services through their printers, their services may come slightly more expensive. Hence, if you are a small company just wanting to try out third-party direct mail programs, you should consider other options.

Direct mail campaigns are not just about sending postcards and letters. Many companies and marketers use custom printed products to add value to their direct mail. It may be a small keychain or even a t-shirt. Primoprint enables businesses to print hundreds of printed products along with your desired direct mail.

Pros

Variety Of Direct Mail Services
Primoprint offers a variety of direct mail services, enabling it to keep up with the changing needs of its customers. They even provide design services for Full-Service EDDM, postcards, letterheads, brochures, and more.

Attractive And New Print Features
Another aspect where Primo Print shines is incorporating new and advanced printing features. Some of the advanced printing options offered by Primoprint include the following:

• Spot UV
• Inline Foil
• Stamped Foil

Affordable Printing Solution
Compared to its competitors that offer the same or similar services, the cost of using Primoprint for business marketing is relatively low. However, it is not the most affordable direct mail solution out there, and you can find cheaper alternatives.

Designated Direct Mail Rep
One of the advantages of Primoprint as compared to other direct mail marketing services is that it has a designated direct mail representative. It enables businesses to get reliable answers to their direct mail queries without delays. Furthermore, as Primoprint offers hundreds of printed products, it makes practical sense to have a designated representative for direct mail.

Cons

Data Reliability Issues
One of the concerns expressed by users employing Primoprint is their data reliability. If you take your time to go through the reviews for Primoprint, you may rarely run into one criticizing their data reliability. However, such issues are not typical, and Primoprint primarily offers reliable print and mail services.

Thomas Printworks is among the oldest direct mail firms we have included in this list. The company has served the print industry for more than 60 years, and its expertise on the subject is invaluable. Suppose your business is based in Dallas. You go directly to their office and have a face-to-face conversation regarding your contract.

Pros

Offset And Digital Services
Thomas Printworks offers its customers both offset and digital printing services. As a result, businesses get more flexibility on the print service they want to implement. It also enables companies to switch from one direct mail company to another.

Integrated Social Media Campaigns
One of the best direct mail services offered by Thomas Printworks is its integrated Social Media Campaigns. It enables you to combine your direct mail and social media campaigns. As a result, you can reach broader audiences and boost the reach of your campaign.

Informed Delivery And Call Tracking
The mail company lets businesses access valuable features such as informed delivery and call tracking. Both components are essential in understanding the direct mail campaign’s effectiveness and optimizing it.

No Minimum Order Requirement
Another advantage of employing Thomas Printworks as your mailing company is that it doesn’t require a minimum order. It is excellent news for small startups and companies that want to try our direct mail campaigns for the first time.

Cons

May Have Higher Turnaround Time
Although it is not always the case, sometimes the turnaround time for your print services may be higher than expected. Hence, if you are looking for a direct mail agency to help you with a superfast turnaround time, this may not be your ideal choice.

Relatively More Expensive
Compared to many other top direct mail companies out there, Thomas Printworks is slightly more expensive. So, if you are looking for the cheapest option for your direct mail needs, then this direct mail company is not your best bet.

 Also Read: Top 10 Mail Forwarding Service Companies

Sometimes even the best direct mail marketing companies come short in customer service. However, that is not the case for FolgerGraphics – one of the top direct mail companies in the US. FolgerGraphics undertakes every aspect of your postal direct mail process, from the conceptualization to printing the mailer.

Pros

Quality Processing Of Direct Mail
One of the areas where FolgerGraphics shows excellence is the processing of mail files. It enables businesses to get a faster turnaround time for direct mail printing. As a result, companies can send their direct mail to the target audience efficiently without significant delays.

Incorporates Extra Delivery Drops
FolgerGraphics enables clients to incorporate extra delivery drops into their direct mail process. Furthermore, the direct mail company does not charge any additional fee for different delivery drops as long as its cost does not exceed the postage.

Team Of Direct Mail Experts For Your Service
With FolgerGraphics, you also get access to their team of direct mail experts who can help you out with everything related to direct mail. You can get expert tips on everything from the design to the concept of your direct mail, which can significantly help you optimize your campaigns.

Cons

Occasional Color Gradient Issues
FolgerGraphics is a direct mail print service loved by its customers. However, one issue that some of its customers faced was the color gradient on the printed product varying slightly from the on-screen color. Although it is not a dealbreaker for most businesses, it is a point worth knowing about their service.

Data Axle USA is a direct mail company best known for its extensive databases for business marketing. They use their extensive customer and business databases for implementing more effective direct mail campaigns.

Pros

Hyper-Targeted Mailing List
The most significant advantage of choosing Data Axle USA as your direct mail agency is its hyper-targeted mailing lists. Their extensive database covers 315 million consumers and 15 million US businesses. Hence, it is likely that you will get your perfect niche mailing list from them.

Deliver The Perfect Message
Another attractive advantage of using Data Axle USA for your direct mail campaigns is that they help you develop the perfect message for the mailer. You could be looking to send coupons, inform about new store outlets, or any other news. The direct mail agency will help you craft the perfect message for your campaign.

Guaranteed Next Day Print and Mail
Data Axle USA offers a guaranteed next-day print mail of your mailers. It means that there is minimal wastage of time, and your mailers reach the recipients as soon as possible. Furthermore, they also send you the USPS delivery tracking details, so you always know the whereabouts of your postal mailers.

Cons

The Database May Not Be 100% Accurate.
Generally, the database from Data Axle USA is highly accurate. However, it is not always 100% accurate, and businesses should expect a margin of error of around 7%. Although the error margin can fluctuate now and then, these fluctuations are never devastatingly wrong.

Finding The Right Information May Be Challenging
As we have mentioned, Data Axle USA has an extensive database of customers and businesses. With so much data at your disposal, finding a specific set of data may be challenging. Hence, it may take some time and effort to find the correct data you need for your marketing campaign.

 Also Read: Direct Mail vs. Email

MOO is a direct mail company specializing in printing postcards, flyers, stickers, and labels. The company offers high-quality printing of direct mail marketing materials like postcards. Furthermore, they provide different types of postcards based on their qualities. The popular postcard printing services from MOO ranges from “Original Postcards” to “Foil Postcards.”

Pros

Availability of Variety Of Direct Mail Postcards
MOO offers an extensive collection of postcards that includes

• Original Postcards
• Super Postcards
• Luxe Postcards
• Foil Postcards

The Original Postcards are the most affordable bunch of 16–17pt thick premium paper.

Foil Postcards are the most expensive postcards by the direct mail agency. It comes with 18pt thick premium paper with raised gold or silver foil and soft-touch coating.

Ability To Design Your Postcards
MOO offers its customers an easy-to-use tool for designing their postcards. You have complete flexibility over the postcard features such as its size, printing area, the shape of the postcard, and more. It even allows you to use unique postcard shapes like square, rack cards, half-page postcards, and more.

Use Your In-House Design Or Pick A Template
The direct mail printing company lets its customers use the postcard designs from their in-house design team. And suppose you don’t have a dedicated design team or designer. In that case, you can always use their collection of templates for printing your marketing materials.

Next-Day Deliveries
MOO also supports next-day delivery for their marketing material print jobs. However, there are some prerequisites for companies to get next-day delivery, such as the order volume. If you are looking for a high-volume postcard printing service, you may not be eligible for next-day delivery.

Cons

Expensive Printing Services
MOO offers top-tier postcard printing services and ensures the best quality of all its products. However, top quality does not come cheap, and the printing services provided by MOO are often more expensive than other options. Hence, it might not be the ideal choice for you if you have a tight budget.

 Also Read: Bulk Mailing Services

Postable Direct is an expert in direct marketing. Apart from providing direct mail services to its clients, Postable Direct offers strategic partnerships to help them reach their marketing goals. Hence, it is a good choice for businesses seeking to implement a unique and elaborate direct marketing strategy.

Pros

Vast Data Network
One of the reasons companies should consider Postable Direct as their direct mail marketing partner is its vast data network. It ensures that your business mail reaches the correct audience best suited for the product/service you are offering.

Advanced Direct Mail Analytic Capabilities
Postable Direct provides its customers with advanced direct mail analytic capabilities. It means you can get detailed analytical information after completing your unique direct mail marketing campaign.

Calculate Your Potential Return On Investment!
Postable Direct website features a free ROI or Return on Investment calculator. Businesses are often unsure about implementing direct marketing campaigns because they are relatively expensive.

The ROI calculator puts the customer’s mind at ease by getting an idea of what direct mail can do for their business and its ROI.

Cons

Not Ideal For Smaller Direct Mail Requirements
Postable Direct is a brand associated with some of the larger companies. They usually deal with sizable direct mail requirements. Hence, if you are a startup or a company with minimal direct mail marketing requirements, Postable Direct may not be the best choice for you.

They Use Custom Quotes For Pricing
As Postable Direct offers customized direct mail plans to its customers, you can’t get a fixed price for the services they offer. You can only get the pricing information through a custom quote.

Cactus Mailing is an easy-to-use direct mail tool with a simple interface. One thing that makes Cactus Mailing unique from the others is its unique offering for Google Ads. The direct mail tool lets you upload your designs and use targeted lists for optimizing your direct mail campaigns.

Pros

Coordinated Google Ads Campaigns
Cactus Mailing offers a Smart Marketing product, which lets businesses create direct mail campaigns coordinated with their Google Ads campaign. By combining direct mail and Google Ads campaigns, you can drag in better results for your marketing efforts.

Free, No-Obligation plan For Direct Mail Marketing
If you opt for the combined service or Smart Marketing concept, you get a free direct mail plan from Cactus Mailing. Your business does not have any obligation towards Cactus Mailing if you decide to implement the Smart Marketing concept.

Ideal For Printing Direct Mail Or Promotional Brochures
Cactus Mailing is an expert in printing promotional brochures. Hence, they are prevalent among business verticals such as restaurants, retail businesses, and real estate.

Cons

Not An Expert With Diverse Direct Mail Communication
Cactus Mailing is often considered niche-specific because of its expertise in direct marketing for business verticals like real estate and restaurants. Furthermore, it may not be ideal for your business if you send diverse direct mailers other than brochures.

An interesting fact about Every Door Direct Mail is the oldest online printing shop still operating today. Every Door Direct Mail is a direct mail marketing tool popular for streamlining EDDM campaigns. The company offers numerous printed products and a complete direct mail marketing service.

Pros

Extensive Collection Of Design Templates
Every Door Direct Mail has one of the most impressive design template collections available for printed materials. It also allows you to integrate its service with marketing platforms. Furthermore, you can even access the web-to-print services from Every Door Direct Mail.

Complete Refund For Delays
Every Door Direct Mail offers a complete refund to its customers for any delays in the delivery of marketing direct mail. Hence, it is the ideal direct mail tool for businesses that want to ensure the timely delivery of their marketing mail. It also takes off a lot of stress from companies concerning delayed delivery of large orders.

Offers A Reliable High-Volume Manufacturing Service
Every Door Direct Mail is an expert when it comes to high-volume printing. Many businesses prefer to use Every Door Direct Mail for their high-volume printing needs because of their reliability. Furthermore, as they offer a complete refund, it makes sense for businesses to take the low-risk approach.

Team Of Dedicated Experts
Every Door Direct Mail has a team of dedicated experts to help you execute direct mail marketing campaigns for your business. As one of the best direct mail marketing companies, their experts can help you optimize and streamline your direct mail marketing strategy.

Cons

Not The Best Direct Mail Tool For Small Organizations
As you can see, the direct mail services offered by Every Door Direct Mail are powered towards high-volume printing. Hence, it may not be the best fit for you if you run a small business with only a dozen or so direct mail targets.

A direct mail marketing piece is any physical correspondence you send to your target audience for marketing purposes. It helps gain customers, spread brand awareness, and establish a market presence.

Many businesses still use direct mail marketing to leave a more profound impression on their prospects. They use branding elements such as a logo, business name, and color schemes to establish their name on top of the minds of their customers.

The entire business world might be going towards digital solutions for marketing. Yet, traditional advertising mediums like direct mail are still giving positive results. Even a 2020 MarketingCharts survey claims that physical mail can increase your ROI significantly. This effect is much higher when you combine it with other marketing channels. 

Around 59% of the survey respondents said that using direct mail with a multichannel approach gives them a good ROI. At the same time, 7% of them said their ROI is now tremendously better than before. We need to understand the impact of digital clutter before considering the relevance of direct mail marketing.

How many emails do you receive in a day? Do you even read all of them? No, you don’t! In comparison, you are highly likely to read all the mail items you receive in your mailbox. It clearly explains the power of snail mail in the digital world.

To give more reasons why marketers prefer using direct mail, we need to examine its benefits. 

It is a Highly Interactive Medium of Communication 

One of the reasons why companies still use direct mail is its interactive nature. They can send a mail piece with a precise CTA encouraging customers to take necessary action. It could be anything from a promotional offer to a donation appeal to registration mail. The interactive property of direct mail means customers are more likely to read and keep it with them. 

Direct Mail is More Memorable than Other Channels 

The physical direct mail format makes it a memorable experience for users. Unlike digital formats like email messages or social media ads, it gives them a tactile feel. People also feel a sense of nostalgia when they see a direct mail piece. You can capitalize on this emotional aspect and get better results for your marketing campaigns. 

Physical Mail Can Serve a Wider Audience

A direct mail campaign can have a wider reach than digital marketing. Even if your audience is not present on social media or doesn’t use the internet, a direct mail piece can still reach them. For example, older people may need to be more comfortable with digital channels.  

You Will Find Less Competition with Direct Mail 

The majority of businesses are pivoting towards digital solutions. It means you are playing in a small field with higher chances of success. Your business can easily stand out from the competition with the help of professional direct mail pieces. 

It Helps You Achieve a Higher Response Rate 

The tactile engagement of direct mail pieces can ensure a higher response rate for marketers. Even statistics show that physical mail campaigns get exponential response rates and help boost the ROI of a company.  

You Have Multiple Ways to Get Creative 

Direct mail marketing gives you endless opportunities to be creative and entertain your recipients. An automation platform can help you send mail pieces in multiple formats and unlimited customization options. Variable data printing technology lets you print the recipient’s name, address, and other relevant information. 

Apart from so many advantages, direct mail also has some potential drawbacks. Yet, you can mitigate them with proper planning and optimizing your advertising budget. 

Campaigns Can be Expensive 

Direct mail campaigns can be expensive for marketers. You must bear multiple expenses, including designing, printing, and mailing charges. The postal charges remain the highest because you cannot negotiate with postal companies.

It is Challenging to Track Conversion Data 

Marketers find it hard to track how many people are reading or discarding the mail. At the same time, it is much easier with digital marketing automation tools. Yet, you can avoid this by using a trustworthy direct mail automation software tool. It will give you the necessary tracking tools.

Marketing experts from David Ogilvy tout direct mail as a secret weapon for B2B marketers. The effective use of physical mail marketing can build meaningful connections in B2B marketing funnels. It is a remarkable tool for promoting brand awareness and is still relevant in recent years. 

B2B direct mail marketing helps build connections between sales and marketing and engages decision-makers. It looks more professional and straightforward than digital formats. 

You can only use direct mail marketing when you know the best practices. These tips will help minimize waste, optimize processes, and achieve better ROI. 

Define Your Target Audience: Before you launch a direct mail campaign, you must define your target audience under your target audience’s specific demographics, preferences, and pain points. You can save a lot of money by focusing on particular customers.

Add Relevant and Precise Call to Action: Write the most precise and robust CTA. It will help you encourage your recipients to take action. The CTA must be easy to follow, with clear directions and timelines. 

Take a Tested Approach Before Sending Direct Mail Pieces: You don’t want to shoot direct mail in oblivion without testing. When you create tests, you can support your direct mail campaigns. A/B testing is an effective way to find the best version of your mail pieces. 

Consider an Automation Platform 

The traditional direct mail process is time-consuming and requires many manual processes. A proper direct mail platform can automate most of the operations. It means your team can focus on other important tasks instead of manually managing inventory, mailroom, and tracking. 

Don’t Spend Too Much Time on the Design 

Many businesses often spend too much time designing the most eye-catching, snazziest, and most appealing designs. You can save time by relying on a direct mail platform. They will have sufficient templates and design tools as well. 

No Proofreading or Quality Control Mechanism: Direct mail is uneditable; you cannot change once your print materials are ready. Many businesses need instant results and avoid proofreading and quality control. Take your time to proofread marketing mail before sending it.  

Not Sending Follow-Ups 

Businesses must send multiple follow-ups to motivate customers to consider their product/service. A single initiator direct mail piece cannot encourage prospects to choose you. Send a series of follow-ups to stay on top of their minds. 

Not Driving the Traffic Online

In a digital era, a single direct mail piece won’t be effective to compel your audience. It would help if you created customer journeys with multiple touchpoints. Remember to drive people to your online channels with the help of physical mail pieces.  

Running a Marketing Campaign Without Clear Objectives 

Every marketing plan must have precise objectives you achieve. You are wasting your marketing budget if you don’t have short-term or long-term goals. Your direct mail campaigns must have clear plans and multiple stages to convert more customers. 

Not Tracking Campaign Performance 

In a marketing campaign, sending out mail pieces is only a single task in the entire equation. You must deploy tracking mechanisms to monitor the performance of your campaigns. It helps you to optimize your marketing efforts and improve response rates.

Choosing the best direct mail marketing company for your business is subjective. The ideal choice for a direct mail tool can change from business to business. Companies need to consider various aspects of their business before deciding the best direct mail services for them.

The size of the business, the volume of direct mail, etc., are some of the primary considerations when choosing a direct mail agency. Furthermore, you should also consider the advanced features and capabilities that can help you streamline your business’s direct mail campaigns.

For example, suppose your business regularly sends bulk mail to its customers or partners. In that case, you should opt for a tool like PostGrid. It enables you to automate your entire direct mail campaign, including the personalization, printing, and even delivery of your mailers.

Such capabilities can be crucial for businesses with bulk mail requirements. Furthermore, PostGrid also offers a bulk address verification API that validates the deliverability of your addresses. Additionally, it prints standardized addresses to optimize the direct mail delivery process.

Similarly, there is an ideal direct mail tool for every business requirement. Companies must analyze their immediate mail requirements carefully along with the offerings of potential direct mail marketing companies. Choosing the right mail company for your direct mail needs will save you valuable time and enhance your marketing results.