Benefits of printing and mailing letters to your customers

Access

Easily customize each letter for your target audience using our letter API. Direct mail is the best way to ensure your customer receives your message and you have access to them directly unlike its digital counterpart where messages can be lost in spam or junk folders. 

Personalisation instills a sense of value to its readers and gets their attention ensuring higher response and engagement rate.

Targeted

The letters sent through direct mail can be targeted just like an email marketing campaign if you choose to do it through an automation tool like PostGrid. Reach the right people with the relevant offers, and eventually increase your client base and returns.

Impactful

While email fill the inboxes at supersonic speed, and feel like sent from a machine, the tangible and personalized letters make your potential customers feel more valued. Hence, they’re a great way to convey your message and improve your brand awareness.

High Reach

Compared to only 34% of people with internet access, approximately 95% of the world’s population has access to postal services. With this stat in mind, it’s a no-brainer that you should go for direct mail marketing than opting for digital marketing alone if you want to reach a wider audience.

Personalized

Whether you want to send one letter or one thousand, with the help of automated tools like PostGrid, you can customize all of your letters before sending them. You can get your customers’ first names, your company’s logo, website, or a personal message printed on the letters hassle-free. Since the open rate of direct mail is way better than the email, you can take advantage of this with personalization and improve your customers’ engagement.

Provide Value

More than often, businesses reach out to their audience through email, if you’d send personalized letters, they may get a better response rate as your prospects would feel valued. This method conveys a message that you took an extra step to communicate with your customers and, in return, it would strengthen the relationships with your customers and prospects and increase sales.

Type of Letters That You Can Send

Welcome or Thank You Letter

Without a doubt, welcome message has the highest open rate. Yet, half of the businesses take it for granted. They send welcome or thank you message to their new customers in the form of direct mail letter, and use this opportunity to grab as much more information about them as they can. So, they can deepen their relationships with them. If you need to upsell, stop missing out on such great opportunities, which lie in front of you just like that. And start sending thank you and welcome letters to your customers for better engagement and excellent results.

Products or Events Promotion

“This letter is worth $1,500 to you when you buy or lease a brand new Lincoln,” It was the headline of one of the promotional letters that Ford Canada sent. And this one letter helped the company get half of their sales for six months straight. So, if you choose a tangible form of letters to promote your products and events – with valuable and direct content – you can increase your sales tremendously. In addition, they have an excellent open rate, so if your content is good, no one can stop you.

Follow-up Letters

Follow-up email are a part of almost every business, but if you send your prospect, or perhaps your customers, a letter informing them about what’s more or what they’re missing out, you can expect great engagement and more repeat businesses. With better returns, you can also recoup the cost of your tangible letters.

Query Letters

Send your prospects query forms with the letters they can fill out and send back to you. It’ll help you know how many people are interested in doing business with you. Later on, you can follow up that particular set of audiences with relevant offers.

Recruitment Letter

Companies these days try unique and creative ways to attract the right talent and direct mail and personalised letters has definitely been on top of that list.

Employees' Recognition

Send letters appreciating the value and impact your employees bring and boost their morale.

PostGrid’s Printing and Mailing Solutions

custom transactional mail

Automate the Time-Taking Processes

  • Design and create letters, postcards, checks.
  • Boost customer engagement with personalized mail pieces and increase response rate with timely delivery.
  • Update the content of your mailpieces at any time.

Scalable Solution and Faster Turnaround Time

  • Scale your direct mail campaigns any time
  • Industry Best 2 Day SLA
  • Enable priority processing for the customers who want the Letters at a defined time
Scalable Solution
Secure Mail Delivery

Secure Mail Delivery, Track and Analyze the Campaign

  • All our operations and print and mail partners are HIPAA/PIPEDA/SOC-II compliant ensuring safe and secure processing.
  • Track all the sent mail pieces, and know their whereabouts at every touchpoint

Integrate the System and Verify the Data

  • Incorporate your data tools, CRM, or marketing automation platform with our developer docs or directly use your data to print and mail quickly
  • Zapier integration to incorporate over 1600+ apps
  • Address Verification API for accurate database and decreasing mail returns
restful api

Other Perks You Can Enjoy

Automatic Printing and Mailing

In every business, direct mail, letters are essential for marketing to their customers. We understand that it takes a lot of time and resources to produce such valuable materials that are intensive. That’s why our direct mail automation software and direct mail API automates every process of print and mailing and reduces your marketing efforts.

Avoid Repetition

We’ve designed this print automation solution to eliminate repeatability and manual processes, including designing, proofing, printing, and delivery. It helps in producing high-quality printed materials.

Flexibility and Connectivity

The automation system is quite flexible to match your company’s goals and demands. It automatically produces and delivers prints with direct mail campaigns. Plus, you can easily connect it to your company’s database.

Improved ROI

Automated printing process reduces the cost of printing, posting, and other tasks. It also helps you avoid duplicating direct mail, reducing printing costs and labor costs ultimately help in improving the ROI.

FAQs For Printing and Mailing Letters

How Does PostGrid Works For Printing and Mailing Letters?

PostGrid is a Print and Mail API for managing the printing and mailing of all types of direct mail. Its usage is relatively easy. All you have to do is:

    • Select a template and fill in the details of your message, edit or upload your own template and fill in
    • Upload the CSV file of your contact list, or integrate PostGrid with your system and fetch all the data within seconds.
    • Get all the addresses verified with our – free of cost – address verification software for reducing the bounce rate, misspending, and lost opportunities.
    • Track all of your letters campaign from printing, processing, and shipping to final delivery.
    • Get analytical details of all of your campaigns to improve your future campaigns and get better returns.

Automate every process and launch future campaigns with a single click.

  • Control everything from a single dashboard.
  • Decide user permissions according to yourself.
  • Get better deals at per piece printing.

How Much Does it Cost?

Please contact us for detailed information on pricing and solutions offered that fit your needs

How much can I save if I decide to use PostGrid?

With PostGrid, you save money by getting the best deals on per piece printing due to our vast volume sends. You can also save the amount you’ll spend on the letters addressed to the wrong audience or sent multiple times to the same person. Besides that, you can save time, effort, and resources that will otherwise be spent on doing the tedious tasks manually.

Can I send letters containing sensitive information?

PostGrid only works with HIPAA/PIPEDA/SOC-II compliant partners ensuring data processing and operations are carried out in a secure and safe environment

How long would I need to wait for the delivery of my letters?

With industry best SLA, we print, process and handover for delivery in 2 Business days.

How Does the Payment System Work at PostGrid?

You can use any method of payment that you’re comfortable with, for example: receiving invoice, credit line, PayPal, credit card, bank transfer, etc.

How Many Letters Can I Send at a Time?

Depending on your need, you can send any number of letters with PostGrid, be it one or one million, without any hassle. So, in case you ever have an emergency and need to print and mail a single letter, with PostGrid, it won’t be an issue.

No more would you need to worry about running out of ink, folding thousands of letters and putting them in envelopes, or running back and forth to the post office for shipping them.

With PostGrid, everything is available to you just a few clicks away. You can control every time-consuming process from your computer screen, using your dashboard.

Apart from letters, what kind of direct
mail can I send with PostGrid?

With PostGrid, you can send a number of different direct mail.

Business Correspondence

With PostGrid, you can print and send a tangible record of business correspondence.

Notices

Notifying the customers about new changes in their account details, company policies, or any other significant security changes through transactional direct mail can become more manageable with our automated tool.

Invoices

You can personalize and send regular invoices automatically.

Billing Statements

You can send the report, informing them about the monthly expenditure, due payment, and other vital details.

Order receipts

You can send a personalized confirmation order receipt.

Checks

Send cheques in a safe and secure manner, all our partners are HIPAA/PIPEDA/SOC-II compliant and follow strict privacy and security measures.

Financial statements

You can send the regular reports of your customers’ overall expenditure on the products or services, breaking them down into several categories.

Compliance Notices

Send compliance notices in a timely manner, with industry best SLA and all partners being highly compliant (HIPAA/PIPEDA/SOC-II) you can be rest assured that the mail is processed with utmost confidentiality and security.

Appointment reminder

You can easily create and automate reminders with PostGrid.

Surveys

If you decide to take your customers’ opinions to improve your services, you know you need to do it in bulk. And to keep things updated, you may need to do it regularly. You can complete the whole process within a few hours using PostGrid.

PostCards

If you’re hosting an event, sale, or want to get your customers to visit your website or store, you can send them personalized postcards with PostGrid.

Thank you mail

Easily send your customers a thank you note for taking your services or buying your product and make them feel valued.

Newsletters

With an automated system, like PostGrid, in place, you can send the tangible newsletters to your customers and manage everything just like an email newsletter. Whenever a customer or prospect enters in any of your campaigns, it will send a newsletter at thier door automatically.

Menus

You can also send menus door to door with our automated services, and boost your brand awareness.

If you usually send personalized direct mail on special occasions like birthdays and anniversaries, you can send them automatically with PostGrid.

Still a little confused?

Speak with an expert – fill out this contact form, and one of our advisors will contact you within one business day.

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Integrates with your favourite tech stack & tools

Easily Improve your workflow and automate print & mail through seamless integration capabilities.

PostGrid Marketo
Post Grid Eloqua
PostGrid Hubspot
sap
microsoft dynamic
activecampaign
insightly
keap
zoho
pipedrive
twilio
netsuit
close.io
zapier

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