Reduce Expenses, Execute Campaigns Faster, Get Better ROI and Automate Manual Processes with PostGrid Direct Mail API. Automate Letters, Postcards, and Checks.
Seamless Solution for Your Direct Mail Marketing
Strengthen your B2B relationships with an easy-to-use all-in-one solution – PostGrid. With us, you can send personalized direct mail for more customer engagement, automate the entire direct mailing process using direct mail automation software to save time and resources, track the ongoing campaigns and get their analytical reports to improve your future campaigns, and integrate your enterprise system or website to fetch tons of data within seconds.
Let’s find out how it actually helps you improve your relationships with your clients or prospects.
How It Helps You Improve Your Relationships With Your Customers
Instead of opting only for the online solutions, when you decide to send to your potential or existing customers and clients, the personalized tangible direct mail tends to create a higher impact and makes the receiver feel valued. Plus, the open rate of direct mail is way higher than email, and it helps you grab the opportunity instantly. In addition, direct mails have a response rate of 5.1% better than any other digital marketing strategy as – even today – people love to receive postal mail.
So, grab this opportunity, and start sending direct mail to your customers without investing much time with the help of PostGrid and improve your return. We’ll discuss the further benefits of direct mail API and postal API in detail.
What Is a Direct Mail API
A direct mail API lets you automate your direct mail – just like email – with the help of a direct mail software like PostGrid. All you have to do is integrate it with your CRM, eCommerce, or marketing platform. Once it’s done, the system sends the direct mail based on your prospects’ or customers’ actions.
With the help of a direct mail software like PostGrid, you wouldn’t need to worry about running out of ink, missing out on sending an emergency direct mail, folding the letters, putting them in the envelopes, running back and forth to the post offices, and other tedious tasks.
There are a lot more benefits of API, let’s understand them in detail.
Benefits of Direct Mail API
- Fully Automated
- Strengthen Customer Relationships
- Enhance Customer Engagement
- Test and Launch
- Show Professionalism
- Analytical Reports
- Full Control
- Multiple Industries
With an automated system, like PostGrid, in place, you can trigger each of your direct mail, whether it’s a welcome mail, thank you mail, confirmation mail, invoice, monthly report, or anything for that matter. Plus, you can also personalize them in terms of design, message, and send a targeted mail to the right user. Once set, you can forget about it and let our system get the job done for you, each time a person enters your campaign.
The safety of our client’s data and sensitive information is our number one priority at PostGrid. Hence, we make sure that every transaction or other data shared remains confidential. Besides that, PostGrids has a highly compliant and secure print and mail processing partnership ensuring you are able to boldly send any direct mail containing any kind of data whether sensitive or simple marketing message with trust.
Strengthen Customer Relationships
Without you getting involved in any tedious tasks, your customers will continue to receive direct mail with the relevant offers and discounts that you have to offer, the birthday or anniversary mail, other thank you, sorry, query, or follow-up mail. Hence, these letters will help you maintain good relationships with your customers and save you time and resources
Enhance Customer Engagement
It keeps them engaged with your company and products, and eventually, your brand remains on the top of their minds. Send highly personalized and targeted mail with relevant offers pertaining to the right users. The entire process will run automatically and you won’t need to invest your time in any of the steps.
Test and Launch
PostGrid allows you to test your campaigns before launching them in front of a large audience, get the analytical report, and find out whether it will work out or not. This practice will save you tons of time, money, and resources that you will put into this campaign.
Manual tasks, along with being tedious in nature, open the gate to loads of errors. It may stand in the way of your company’s good reputation. Using an automated tool, like PostGrid, you can get rid of all the tiny errors, unnecessary delays, and trigger on-time delivery, furthermore, show off your company’s professionalism. And eventually, with regular direct mail, increase your brand awareness, engagement, and get a higher customer retention rate.
By integrating your CRM with PostGrid, you can track all of your launched campaigns by getting regular reports or by checking them from your dashboard. Beginning from tracking your direct mail processing, printing, shipping, and delivery to getting the final analytical reports on the performance of your campaigns, you can get every tiny detail from your dashboard. This way, you can significantly improve your customers’ engagement, retention, repeat business, and garner high returns.
Without relying on your different teams and departments, designers, and writers, printing and postal services, you can manage everything yourself. Easy implementation with detailed API docs and dev support, seamlessly integrate with your current CRM without having to change your existing workflow through PostGrid’s Direct Mail API, and have added capabilities to send personalized letters, postcards, and cheques.
If you’re looking for the long-term benefits and really want to know how an automated system can be budget-friendly, then calculate the cost price of your launched campaigns. The time, money, efforts, physical and human resources you invested without being able to track any of them will turn out to be more expensive than investing in an all-in-one solution.
How Does Direct Mail API Work
The direct mail API works in the following ways
- Integrate your CRM, eCommerce, or enterprise system with the direct mail software.
- Fetch all the data – names, addresses, other contact information – from your system within seconds.
- Create customized direct mails such as letters, postcards, and checks using our letter API, postcard API, and checks API.
- Set the trigger-based direct mail campaigns in your CRM and automate the entire process with direct mail API.
This process can help you send regular direct mail to your prospects and customers without any interruption and eventually increase your brand awareness, strengthen your relationships with your clients, and revamp your returns.
Features of PostGrid's Direct Mail API
- Integrate and launch
- Scale any time
- Send Emergency Letters
- Customize for Better Engagement
- Easy to use
- Track and Analyze
Integrate and launch
Launching direct mail can be daunting when you have to manually do all the tasks. Plus, tedious tasks can also open the door to countless errors that can, sometimes, create massive problems for your brand. Hence, data automation is almost always the best solution. With PostGrid, you can incorporate your CRM, eCommerce, or enterprise system and fetch your customers’ details within seconds. It not only saves you time but also helps you maintain your professionalism, which later on turns out to be quite useful for the company’s reputation.
Scale any time
Whether you need to send one or one thousand direct mail, on PostGrid, we allow you to launch a direct marketing campaign of any number of mailers. Plus, you can also scale your campaigns at any time without worrying about any of the processes involved. From printing to delivering your exact mailpieces to the right addresses is totally our responsibility.
Send Emergency Letters
Oftentimes, businesses face the need to send emergency direct mail, viz., invoices, query letters, or any other type of direct mail. With an automation tool, like PostGrid, in place, you can send these emergency mailpieces, despite the number, at any time.
Customize for Better Engagement
Launching personalized marketing campaigns is no longer a choice; it’s a necessity. If you want to outdo your counterparts, sending customized direct mail can go a long way. This approach can help your customers feel valued and trust your brand even more. So, choosing a direct mail API software that makes personalization simple and easy for you is only wise. With PostGrid, you can customize each of your direct mail – even if it’s a general invoice – by just setting up the system accordingly from your dashboard. It eventually helps you receive more customer engagement and better responses in return.
Easy to use
With PostGrid, you can launch your personalized direct mail marketing campaigns by controlling everything from your dashboard. To get started, create and save the design of your mailpiece, viz., letters, brochures, catalogs, postcards, or any other mailer. Fetch your customers’ list from your system by integration, or get a highly targeted list. Once it’s done, have your uploaded or fetched customers’ details verified with our address verification software. And finally, launch your campaign. (The detailed process is discussed in the later section.
Track and Analyze
When you launch your direct mail promotions using PostGrid, we send you regular notifications on the location of your mailpieces. And once they’ve been delivered to the targeted recipients.
FAQs About PostGrid
PostGrid is a Print and Mail API for managing the printing and mailing of all types of direct mail. Its usage is relatively easy. All you have to do is:
- Select a template and fill in the details of your message, upload your own template, or create a design from scratch.
- Upload the CSV file of your contact list, or integrate PostGrid with your system and fetch all the data within seconds.
- Get all the addresses verified with our – free of cost – address verification software for reducing the bounce rate, misspending, and lost opportunities.
- Track all of your letters campaign from printing, processing, and shipping to final delivery.
- Get analytical details of all of your campaigns to improve your future campaigns and get better returns.
- Automate every process and launch future campaigns with a single click.
- Control everything from a single dashboard.
- Get better deals at per-piece printing.
Our commercial printer network uses a few pre-approved papers. Every paper source specification must fall within a small range to ensure uniform quality and consistency. The following specifications and ranges are provided:
US & International size guidelines are:
- Basis Weight: 60# text
- GSM: 89 – 90
- 10% PCW Product
- FSC Certified
You can find product specifications related to the specifications of our API to send direct mails here.
Please contact us for us to learn about your needs and offer the best solutions and pricing.
With PostGrid, you save money by getting the best deals on per-piece printing due to our vast sending volume. You can also save the amount you’ll spend on the letters addressed to the wrong audience or sent multiple times to the same person by using our free address verification software. Besides that, you can save time, effort, and resources that will otherwise be spent on doing the tedious tasks manually.
We accept submissions until 10 am PST each day; anything received after that time will be processed on the next production run. If your send date overlaps, a daily cut-off time with the cancellation window or scheduling feature will be slotted into the next production day. This includes all public holidays and normal business days.
All our partners are PIPEDA/HIPAA compliant, and hence you can send any letter containing any sensitive information through our API to send direct mails. You can easily send billing statements, checks, invoices, financial statements, compliance notices, or any other type of mail to us.
PostGrid offers industry-best SLA ranging from the same day to 2 days for the handover of your collaterals to local postal service providers for delivery.
You can use any method of payment that you’re comfortable with, for example: receiving invoices, credit lines, PayPal, credit card, bank transfer, etc.
Definitely, you will get all the information related to your print & mail by integrating our direct mail API! The USPS offers a Certified Mail add-on that allows the sender to receive an Electronic Return Receipt. This receipt allows you to download a digital copy of the recipient’s signature. The “extra_service” parameter of creating a letter gives you the option of creating an Electronic Return Receipt rather than a certified return receipt.
On the USPS website, the certified tracking number will enable you to access the return receipt. The following steps will assist you in receiving the signature PDF via email:
- You can visit www.usps.com
- Under the section- Track a Package by entering the Certified tracking number
- Fill out the required fields under “Return Receipt Email”
Our Print & Mail product offers the following additional services:
- Certified Mail – Track domestic mail using the US Postal Service
- Registered Mail – Track international mail using US Postal Service for Registered Mail
- Electronic Return Receipt – This indicates that the package has been delivered
- Web-to-print industry: Add quirkiness and other types of graphics with innovative printing techniques
- Featured postcards: Know the market trends before launching postcard printing
- Automated postcard mailing: Automate your project and personalized postcards with PostGrid
Also, our other services include the invoice, check, envelope printing. All you have to do is integrate our direct mail API with your CRMS and other system solutions. You can find a detailed list of our offerings and their associated prices by visiting our pricing page.
If you are wondering how do I send a direct mail letter with API- There is a flat fee of $2.00 for each additional page over 6 pages single-sided and $12.00 for letters over 12 pages double-sided. For more information, please visit our pricing page.