How It Works
Designing, printing, and sending from a single dashboard without technical complexities.
01
Create & Personalize
Create professional templates using the built-in template editor of PostGrid’s dashboard or use the extensive template gallery.
02
Upload and Select Contacts
Import mailing lists and select contacts for immediate processing. Users can also validate their lists against the USPS address database to ensure deliverability before printing.
03
Automate Fulfillment & Tracking
Upon approval, PostGrid routes the orders to its vast network of printing facilities. Then, printed mailers are handed over to the postal carrier for delivery. Users can use IMb tracking to monitor the real-time delivery status of each mailer.
See It Working in Real-Time
User-friendly interface to help professionals even without technical skills.
Core Capabilities That Automate Direct Mail Efforts
Intelligent fulfillment of direct mail workflows with a scalable REST API.
Dynamically autopopulate direct mail templates with recipient-specific data with VDP technology to save time and cut errors.
Scale campaigns by sending one or thousands of mailers at once without worrying about bottlenecks or additional overhead.
Connect mailing workflows with existing CRMs, ERPs, or marketing automation software to sync data and automate campaigns.
Use USPS Coding Accuracy Support System (CASS) certified address verification to spot invalid records before mailing anything.
Integrate interactive elements into direct mailers to drive traffic to online channels and gather useful engagement insights.
Use USPS Intelligent Mail barcode (IMb) to monitor the delivery status of individual mailpieces and predict timelines.
Determine roles and permissions across teams to stop wasted spend and prevent sensitive data from unauthorized access.
Access native SDKs for different programming languages and a sandbox environment to test capabilities and integrations.
Explore key campaign engagement metrics and spend through visual logs from a centralized dashboard for future planning.
Create highly targeted B2C or B2B mailing lists based on demographic or geographic data directly from the dashboard.
Uplift the tactile experience of direct mailers and brand standards by selecting from matte, glossy, uncoated, or heavy cardstock.
Receive return mailers at a dedicated address with digital envelope scans to maintain database hygiene and stop wasted spending.
Built to Scale With Unique Use Cases and Diverse Teams
Making the best of automation capabilities for high-converting direct mail campaigns.
Customer Onboarding
A smooth onboarding experience is vital to building long-term relationships. PostGrid helps brands establish trust with tangible materials, such as:
- Welcome letters
- Physical membership IDs
- User-verification codes
- Company policy documents
Customer Relationship Management
Long-term customer loyalty is only possible with consistent communication and incentives. Brands can send personalized mailers with PostGrid on key milestones.
- Anniversary cards
- Renewal reminders
- Thank-you letters
- Holiday greetings
Customer Acquisition
Acquiring new customers successfully means bypassing the digital fatigue with tangible hyper-personalized direct mail. It helps in building the best first impression and credibility for a brand.
- Targeted letters
- Product catalogs
- Service brochures
- Sales flyers
Offers & Discount Promotions
Exclusive offers are a great way to incentivize customers to ensure repeat business. With Variable Data Printing, PostGrid helps businesses to embed dynamic offers into mailers.
- Seasonal catalogs
- Exclusive vouchers
- Flash sale postcards
- Referal incentives
Transpromotional Marketing
Transactional or other customer communication provides a fantastic opportunity to subtly promote a brand. The white space in these mailers can have personalized marketing offers and updates.
- In-statement offers
- Upsell notices
- Educational inserts
- Cross-sell letters
Announcements
Physical mail gives organizations a high-visibility format to make announcements that customers can’t ignore.
- New branch notices
- Product launch alerts
- Press release flyers
- Policy change news
Brand Reputation
Strong brand reputation starts from being transparent about company values, ethics, mission, and community impact. PostGrid can help businesses send:
- Sustainability reports
- Community newsletters
- Public service notices
- Annual review digests
Abandoned Cart Recovery
Retailers understand the value of re-engaging with shoppers who leave high-value items on cart. It is the perfect opportunity to convert high-intent shoppers successfully.
- Limited-time offers
- Reminder postcards
- Product highlight cards
- Cart-specific letters
Event Invitations
Webinars, conferences, and trade shows need brands to send impactful invitations for a higher footfall.
- VIP access passes
- Save-the-date cards
- Webinar reminders
- RSVP response cards
Enterprise-Grade Compliance and Data Security
HIPAA
PIPEDA
GDPR
Integrates with Your Favorite Tech Stack & Tools
Easily Improve your workflow and automate print & mail through seamless integration capabilities.
Frequently Asked Questions
What Is the Minimum Volume Commitment to Use PostGrid?
PostGrid offers a pay-per-piece plan for businesses to scale printing and mail needs as they want. There are no monthly commitments to dispatch a single letter or thousands at once.
How Can Businesses Dynamically Customize Direct Mailers?
They have to connect the REST API with their existing tech stack. Then, they can dynamically personalize mailers with recipient names, offers, images, URLs, and custom fields by syncing data in real-time. This way, each mailer becomes highly tailored and relevant to individual recipients.
Does PostGrid Sign a BAA as a Commitment to its Service?
Yes, PostGrid signs a Business Associate Agreement (BAA) to ensure data privacy and security.
What SLA Does PostGrid Provide?
PostGrid offers an industry-leading SLA of 2 business days to print, process, and hand over mailers for delivery.
Featured In
Media & Press
Ready to Get Started?
Start transforming and automating your offline communications with PostGrid














