Address Verification

Best Ways to Reduce Abandoned Cart

By 26 March 2024April 15th, 2024No Comments
multi channel marketing strategy

24 Best Ways to Reduce Cart Abandonment and Improve Profits

According to a study, the average eCommerce shopping cart abandonment rate is 69.99%. The industry loses $18 million in revenue because of cart abandonments. Appalling, right?

So, how to reduce cart abandonment and make customers buy from your website?

Is there a solution to curbing the negative impacts and enticing people to finish their transactions instantly?

There is no single answer to it. But it all comes down to better customer experience and marketing!

field marketing

You may apply several methods to reduce shopping cart abandonment within a few days or weeks. For example, offer a discount code, free shipping, reduce checkout complexities, etc.

Give customers a reason for not switching to your competition and considering your brand the best!

Fortunately, we have a broad list of ideas to help you try different ways and choose what best fits your requirements!

Keep reading to learn what cart abandonment is and how to reduce abandoned carts on your website!

What Is E-Commerce Shopping Cart Abandonment?

Cart abandonment occurs when customers add products from your website to their shopping cart but quit the page without buying.

It indicates that they wanted to purchase from your brand but needed help because of a hassle. Your shopping cart abandonment ratio allows you to determine your success and profits over several years. This eCommerce KPI helps reduce checkout abandonment at the correct time and manage your sales levels!

Shopping cart abandonment is a severe issue that requires constant attention. E-Commerce companies should apply continuous strategies to reduce cart abandonment because it is not a one-time or standalone process!

Customers struggle while browsing items on your website, adding them to the cart, and checking out. They might encounter some bumps on the way, primarily if your website needs to be faster or have a complicated layout.

These hassles lead to losses and impact customer loyalty. But you may take the necessary measures to reduce checkout abandonment and push visitors to complete their transactions before leaving!

How to Calculate the Cart Abandonment Rate?

The shopping cart abandonment ratio helps you learn how many customers buy the items after adding things to their cart. You may calculate it using the following formula:

Shopping Cart Abandonment Rate = Completed transactions in a specific period/ Total number of customers who added products to their carts X 100.

This formula helps you derive a significant KPI that helps you learn how to improve cart abandonment rate and boost profits.

Let us take an example:

Imagine you start an eCommerce business that sells apparel. You want to understand how to reduce cart abandonment rate to make your company profitable. 

During January 2023 and March 2023, 2,800 customers add items from your website to their shopping carts. It indicates they liked the products and initiated the purchase procedure. But only 1,900 people paid for them and completed the checkout process, making you curious about the different ways to reduce cart abandonment on your website!

First, calculate the shopping cart abandonment ratio =

1,900/ 2,800 x 100.

It equals 67.85%, which is the average cart abandonment rate. 

Though it is the average ratio most companies get, it negatively affects your profit. 

67.85% of your visitors hesitate to purchase from your website despite being interested! Hence, finding out how to reduce cart abandonment and taking the necessary measures is the need of the hour. 


Also Read: Ecommerce CRO: “X” Conversion Rate Optimization Tips + Tricks to Drive More Sales

Primary Reasons Visitors Leave a Website Without Buying

Companies should consider their visitors' mentalities and problems before learning how to reduce abandoned carts on their websites. It helps them understand their audience better and offer what they need!

Here are the primary reasons potential buyers stop the purchase process and quit your website:

Account Creation Compulsion

86% of users leave a website after it prompts them to create an account. It should be optional for all visitors, irrespective of whether they want to purchase. Not making it a necessary step in your checkout process can help reduce cart abandonment and push customers to make the payments.

Imagine you visit a website to browse some items. And it tells you to add your details and sign up for an account. It makes you feel that the company is asking you to complete this step unnecessarily, which creates a negative impression.

Avoid offering a similar experience to your customers and reduce checkout abandonment without trouble. Help buyers choose your brand over others by caring for their preferences and making the required modifications on your website!

Lengthy Checkout Process

Did you ever apply for a job application that asks you to complete four interview rounds plus daunting verification procedures? It feels unnecessary and time-consuming.

Customers who have to go through lengthy checkout processes face a similar dilemma. They want to buy the items but don't want to waste precious time feeding information on your website, leading to 27% of visitors abandoning their cart.

These situations lead to missed sales opportunities and low revenue, making it essential to learn how to reduce shopping cart abandonment on your eCommerce website.

You may reduce shopping cart abandonment by allowing your buyers to complete the transactions quickly and effortlessly. Add three or four easy steps to help take them ahead of the conversion funnel.

No Promo Codes at Checkout

59% of customers search for a discount code before buying an item. 64% wait for a sale to purchase products. So, what does that indicate?

It signifies the significance of discounts for online buyers. Most customers only convert when you offer something in exchange, like a cashback or bargain offer. You can reduce cart abandonment by providing them with what they need at the correct stage in their customer journey!

Customers Not Ready to Purchase

We understand that only some people visiting your website want to buy instantly. Some people only wish to browse items and check the price. Yet, you can learn how to improve cart abandonment rates and be prepared to convert them!

59% of people leave their shopping carts behind because they are not ready to buy, making it puzzling to reduce checkout abandonment at the last step.

Plan and design a conversion funnel to convert these cold leads into loyal customers and take advantage of valuable opportunities.

Unexpected or Hidden Costs

49% of buyers leave their eCommerce carts because of high extra costs at checkout. Nobody wants to pay more and purchase items they can get for low prices at another website.

Curate thoughtful methods to reduce shopping cart abandonment by controlling this reason and helping customers know the fees from the start.

Slow Shipping

A Deloitte research study revealed that only 33% of customers who choose express shipping are ready to wait three or more days to receive their orders.

Others expect faster delivery times. Otherwise, they might quit the website without checking out the items.

Businesses can learn how to reduce cart abandonment rates and offer shipping times according to their customer's expectations!

Ambiguous Returns

E-Commerce websites face an average return rate of 20% to 30%. People like shopping with brands offering a hassle-free returns policy. Companies can only reduce cart abandonment when they provide transparency relating to these matters.

Few Payment Options

Customers require multiple payment options while checking out on a website. 7% leave the web page if the retailer fails to provide adequate payment options.

E-Commerce companies can reduce shopping cart abandonment by conducting a survey and gathering customer feedback. Try to learn the features they desire and incorporate them into your website.

Considering your buyer persona to optimize your website is one of the best ways to reduce checkout abandonment and increase sales.

Security Concerns

The eCommerce website should make its buyers believe it is secure! Otherwise, 35% of visitors will abandon the cart and quit the page.

Security issues can wreck your business and drive customers away. If you face such problems, try resolving them quickly and making your buyers confident to enter their contact and payment information.

Product Quantity Restrictions

You may reduce cart abandonment ratios by increasing the product quantity limit on your website! If an item is out of stock or you want to restrict the buying volume, let customers know from the beginning.

Shopping Website or App Performance Problems

Always keep your eCommerce website free from bugs and glitches because they are off-putting to customers. Even a single slowdown or technical error can impact sales. Try to reduce cart abandonment by addressing these issues upfront and assisting customers during all checkout steps.

Employ Google Analytics to determine if your website works well on different devices. It helps spot and fix errors before you roll out products on your store and allow visitors.


Top 24 Ways to Reduce Cart Abandonment On Your E-Commerce Website

If you want to avoid high shopping cart abandonment rates, we are here to help! Here are the 24 best methods to reduce shopping cart abandonment and attract more buyers:

Allow Guest Checkouts

Several customers, primarily first-time buyers, want to avoid creating an account on your website. They wish to keep their credit card information private rather than providing their full names and other data.

You can manage your conversions by eliminating friction around account creation. Let visitors add things to their cart and checkout without the additional steps of signing up. This practice can let you reduce checkout abandonment and improve your brand reputation!

  • 43% of customers want the guest checkout feature to buy items online. This option helps you leave your competition behind and bag more valuable buyers.
  • Enabling guest checkout helps speed up the overall checkout and customer onboarding.
  • You can ask customers to create an account after the purchase by sending promotional emails or direct mail items. This method helps you reduce cart abandonment and spread brand visibility.
  • It improves customer experience, boosting brand visibility and word-of-mouth publicity!

Add Product Thumbnails to Entice Buyers

Using item thumbnails can enable eCommerce websites to learn how to reduce cart abandonment and keep buyers hooked.

For instance, imagine a customer who wants to buy shoes on your website! They select a specific brand and color but want to see more options.

Product thumbnails enable you to offer suggestions for other brands and styles! It helps improve the buyer's shopping experience with real-time updates, recommendations, and browsing!

You may also use product thumbnails to ensure checkouts by showing customers the items they added to their carts. Most websites reduce shopping cart abandonment by showing the cart items toward the right side of the screens.

They use small thumbnails to help buyers stay updated about what they have added to the cart.

It lets them add or remove products according to their preferences and budget.

But how does that work?

Learning how to reduce abandoned carts on your website is crucial to determine where to include product thumbnails and assist customers while shopping.

Product thumbnails help ensure customers they added the correct products with the preferred specs, allowing you to reduce cart abandonment without hassles. And they don't need to return to the cart multiple times, which distracts them from the purchase and leads to cart abandonment!

Show Progress Indicators at the Top

Progress bars help customers comprehend how many steps they have completed in the checkout flow and how many are left!

These UI features let you offer positive reinforcement to buyers, convincing them to finish the transaction after initiating it!

The progress indicators at the top of the page help reduce checkout abandonment because they help buyers stay updated. They allow your website to remove the surprise elements, making customers feel good and taking them ahead of their buyer journey!

You may also reduce cart abandonment by including notifications on your website. For example, if someone completes only two steps out of three, an activity sensor can pick the clue and show them a reminder!

Such small tools help you optimize your website. They also add to your store design and improve visual appeal, making it simpler to reduce shopping cart abandonment on your web pages.

Since 75% of customers judge a company's credibility by its website design, you may employ progress indicators to improve UX and UI.

Benefit from Address Autocomplete and Verification Capabilities

Companies lose nearly $15 million because of incorrect databases yearly. Your eCommerce business can also suffer if customers enter invalid addresses on the checkout page. It leads to failed deliveries, tarnishing your brand reputation, and making your brand lose customers.

Many buyers quit a website after it takes too long to complete checkout. You can reduce cart abandonment by offering a solution to curb this problem.

Learn how to reduce shopping cart abandonment and employ address verification on your eCommerce website.

  • Here's how PostGrid can help you with the following solutions: Autocomplete users' delivery addresses within a few keystrokes, saving time and effort.
  • Combine geocoding and other advanced technologies to capture their correct location.
  • Verify addresses at the point of entry to block incorrect data from entering your system and reduce cart abandonment on your site.

Also Read: Address Autocomplete API

Offer More Payment Options

E-Commerce sites should have at least four to six payment options to let buyers pay conveniently and speedily, like

  • Credit cards
  • Debit cards
  • Online transfers
  • Mobile banking
  • Apple Pay
  • Digital wallets
  • PayPal Credit
  • Venmo

You may reduce shopping cart abandonment rates by making the payment process as simple as possible. Categorize your options into different segments, like digital wallet payments, card payments, etc. Then, add the names of their banks or wallet accounts to help them select their preferred choices.

These steps help you reduce cart abandonment because you make the checkout process smaller. Instead of typing the name of their cards and banks, they can select the necessary options and speed up payments!

Use small icons for all payment methods to increase your website's appeal. It also helps people choose the correct option and reduce friction!

Conduct a monthly or yearly survey to find more payment options your customers prefer to reduce cart abandonment on your website. Once you have enough data, integrate them into your site and make the process seamless.

Provide Cost Transparency

Avoid surprising customers at the checkout page with high taxes and fees. People feel duped when they see these unexpected costs during the last checkout step. You can take tailored measures to reduce cart abandonment at this stage, like offering cost transparency from the start.

Include handling fees, shipping, and taxes on the product page. It helps inform buyers about the total price they must pay to purchase the specific item before they add it to their cart. Such transparency and honesty allow you to reduce checkout abandonment by keeping customers in the loop and valuing their time.

  • Avoid being secretive because customers dislike not getting adequate product details.
  • Be upfront about the product description and the final costs you expect a buyer to pay to improve business. It can lead to fewer people adding products to the cart but more sales!
  • You may reduce cart abandonment by keeping your shipping costs and handling or other charges consistent. Please keep the fees consistent to avoid confusing repeat customers and driving them to your competitors' brands.
  • If you need clarification about the extra charge, provide a range to reduce shopping cart abandonment by customers with a genuine buying intent! For instance, tell buyers it can cost $3 to $6 for standard shipping and $10 to $12 for express deliveries. These figures help give them an idea and proceed accordingly!

Show Customers How Much They Saved

Adding the ‘total savings' section to the checkout page may seem useless! But it can establish better company-customer relationships and drive repeat orders.

How is it possible, and why does it help reduce checkout abandonment on your site?

Many eCommerce companies use this section to reduce cart abandonment and induce sales. When customers see that they saved a small amount, it creates a sense of satisfaction among them! Thus, they return to the website later for repeat buying.

You may also get long-term and loyal customers for years with this tactic! It helps you reduce shopping cart abandonment rates each time they visit and build a valuable network.

The total savings section can also appear on the product page. You can tell buyers they saved a specific amount right from the start. Many businesses use the strikeout feature to show customers how they replace old prices with affordable costs.

Consider Free Shipping of Online Orders

66% of customers desire free shipping on all eCommerce orders. They want to complete single-priced transactions on websites, helping them receive a better customer experience.

Use this method to reduce shopping cart abandonment and get more buyers. Hike your prices by 2% to 5% to accommodate the delivery costs, but let customers deal with a single price.

What does that mean?

It means you only show one price for a single product. Customers don't see additional charges, taxes, shipping costs, etc. So, if an item is worth $50, it is all they pay during checkout!

This strategy is excellent, primarily for websites that want to learn how to improve shopping cart abandonment rates.

You can also use other tactics to reduce cart abandonment by offering free shipping. For example, consider Amazon Prime deliveries. The company urges customers to purchase a monthly or annual membership to get free deliveries throughout the period.

It creates a psychological impact on buyers. The word ‘free' entices them and motivates them to buy from you. It is best if you can cover the costs through your product prices. Otherwise, bundle a few benefits and offer subscriptions to reduce cart abandonment ratios.

Also Read: Ecommerce Checkout: Best Practices to Increase Conversions

Add Customer Testimonials

Nearly 99.9% of people read online reviews before buying a product! It shows they rely on other customers' reviews to make purchase decisions.

Your website testimonials can make or break your business! Managing your online reputation can help reduce shopping cart abandonment and spread brand awareness.

You can also reduce checkout abandonment by monitoring your company's reviews on other websites, like Yelp. Handling negative feedback can be tricky, but it decides whether people see your brand as good or bad.

Reply to negative reviews with respect and humbleness! Let customers know you are open to helping your buyers if they face issues. Accept criticism publicly and resolve customer complaints quickly.

Companies can determine how to reduce cart abandonment rate using positive reviews! They can print them on their direct mail items and ship them to prospects. And they can share these testimonials on their blogs, helping first-time visitors or potential buyers learn more about their business!

Sharing video testimonials is an excellent way to boost your brand image and reduce cart abandonment ratios. The human brain processes visual content 60,000x faster than text. Hence, it makes sense to use this result-driving tool to engage your target audiences and build emotional connections.

Use video reviews, product demos, how-to videos, etc., to reduce checkout abandonment and redirect more people to your eCommerce store!

Here are more ideas to help you reduce cart abandonment and increase profits:

  • Use user-generated content (UGC) to offer social proof to potential customers. It can be anything from buyer photos and videos to social media comments and feedback emails.
  • Share your UGC on social media platforms and websites to help first-time visitors get a glimpse of your work!
  • Record your sales staff talking to long-term customers and sharing details from their buying experience.

Make Your Calls-to-Action Compelling

Customers often need help with what to do next on your website.

  • Should they go to their cart and complete checkout?
  • Are there some steps in between that they must complete?
  • Will you offer a discount at checkout?

Answering these questions upfront helps reduce checkout abandonment and retain buyers. And using compelling and exciting CTAs is the best way to guide customers ahead!

Add CTAs as an influential tool to reduce shopping cart abandonment and encourage customers to pay for the items.

Here are some examples:

  • Add items to the wishlist
  • View wishlist items
  • Proceed to checkout
  • Buy now
  • Confirm and pay
  • Make payment

Help customers move ahead without distracting them from the conversion process. Avoid adding too many elements that make them click on other buttons instead of the CTAs. Making the procedure simple and speedy helps reduce checkout abandonment and improves your website's UI.

Also, make your CTA buttons visible. Use broad fonts and bright colors, like Yellow or Green, to differentiate them from other options. Make them compelling to reduce cart abandonment by making buyers click on them without quitting.

Offer a Robust Return and Refund System

Most of your sales initiate after the customers check your return and refund policies. Buyers might leave your website instantly after seeing you don't offer this system.

Websites must have these details on every product page to reduce cart abandonment rates. They should also include this information on the checkout page to reaffirm customers and make them feel confident.

Nearly 62% of customers want brands to accept returns or refund their money within 30 days. Thus, you may include a 30-day exchange window to offer solutions according to your buyers' expectations and reduce checkout abandonment ratios!

Buyers need reassurance that the products they purchase are high quality, primarily for high-ticket items. They want to ensure the product is not defective or different from what they wanted.

Businesses can reduce shopping cart abandonment by making the details clear. If you only accept returns for a week, mention it. Inform your customers about the refund window, say between seven to 14 business days.

Some companies include a lengthy return or exchange statement on their website to reduce checkout abandonment ratios. Though it works well, it increases the checkout time and offers lower results.

So what can you do?

Include these two lines on your product and checkout pages:

  • 30-day returns and refunds are available.
  • Hassle-free exchanges if you get an incorrect size or color.

Then, add the ‘Read More' button below to help customers get additional details. It helps you learn how to reduce abandoned carts and simplify checkouts.

Add Security Badges

18% of buyers are hesitant to enter their credit card information on websites they think need to be more secure. Thus, make your website safe by acquiring the necessary security certifications.

You can reduce cart abandonment by adding badges at the checkout page. When customers reach the payment stage, they can be confident after viewing the certifications and proceed to finish the transaction!

Reassure customers with trust signals at every checkout stage. Use SSL encryption on the payments page to help them believe their credit card details are safe!

Your business can reduce checkout abandonment by highlighting the Payment Card Industry Data Security Standard (PCI-DSS) and more safety seals. Research other trust signals that can boost sales and get more people to visit your store!

Offer Real-Time Customer Support

When customers have a query or doubt, real-time support can help reduce checkout abandonment and boost revenue!

Offer them quick resolutions by adding the live chat feature on your website.

Visitors can get answers about specific products, categories, prices, etc. And buyers can inquire about returns, payment choices, seller information, and other subjects before purchasing.

Websites can reduce shopping cart abandonment by using live bots. They can identify and record a customer's concerns and provide relevant answers. It helps save time and manual effort. But the first reply time should be under a minute, letting visitors know the bot is available to help them!

Please remember to feed in all the necessary keywords to help the bots offer correct solutions!

You can pair chatbots with a full-time customer assistance team. Thus, if your website bot cannot resolve a query, it can pass it on to a representative from your organization! It is one of the most effective ways to reduce cart abandonment and assist customers throughout the buying process!

Make Your Website Faster

Websites with a 0 to 4-second page loading speed get decent conversion rates. E-commerce websites can reduce shopping cart abandonment and entice buyers to finish payment if they improve performance and speed!

The best eCommerce conversion ratios occur when the website has a page loading speed of 0 to 2 seconds. It indicates how fast sites can hook their visitors and convince them to purchase something.

Speedy websites showcase professionalism and reliability. People like shopping on such sites because they guarantee quick and painless checkouts. Fast performance enhances the shopping experience for buyers and makes them enjoy the process.

You may reduce checkout abandonment by testing your website speed in advance. Ensure your web pages are free from glitches that can slow them down and drive customers away!

Also, make your websites and applications mobile-friendly to reduce cart abandonment and maintain your reputation. Ensure the quality is always up-to-mark, and customers can buy items from your website whenever required!

Send Post-Purchase Survey Forms

You can email or direct mail post-purchase feedback forms to customers.

  • Did they encounter a bug when checking out?
  • Would they buy from you again?
  • Did they feel insecure when entering their payment details?
  • Would they recommend your brand to others?

Include these details in your form to understand your audience's mindset. Use this data to reduce cart abandonment on your site!

Understand your customers' pain points and take immediate action to reduce shopping cart abandonment ratios. This practice lets you connect with your buyers post-purchase and stay in touch to induce repeat orders.

Businesses can also retarget potential buyers who abandoned their carts with survey forms. Inquire why they left, offer solutions, and encourage them to contact you!

Make Cart and Store Navigation Effortless

Online shopping websites should aim at making the experience painless and fun for customers. Since customers view shopping as leisure, adding things to the cart and checking out should be quick and hassle-free. You may reduce shopping cart abandonment by making your website navigations self-explanatory and effortless.

Add a single-click toggle feature to help users go back and forth to their shopping carts whenever required. Moreover, ensure they can visit the product pages by clicking on the thumbnails on the checkout page to reduce cart abandonment ratios. It allows buyers to cross-check the descriptions if they need clarification before completing payment.

Perform A/B Testing

Conduct A/B testing campaigns before using a new layout, website design, offer, etc. Determine the best version to reduce shopping cart abandonment ratios and boost revenue.

Always have at least two versions ready to use! It allows you to continue your online business if one version fails or underperforms.

For example, imagine you want to introduce a seasonal sales offer. You write two versions of a direct mail copy to reduce cart abandonment and promote your proposal.

The first copy features a buy-one-get-one-free offer, and the other provides a 10% discount. Determine which gets the most responses by sending two direct mail versions to separate audience groups.

Similarly, you can test all website elements to collect data to reduce checkout abandonment and optimize your website.

Employ Personalized Exit-Intent Popup Notifications

Exit-intent alerts are bait to convince buyers to stay when they are ready to leave. You can include these technologies on your website to track a customer's mouse movements on your page and send a notification when they become inactive. They help reduce cart abandonment instantly and get repeat customers.

Exit-intent popups allow you to reduce shopping cart abandonment by offering customers something that makes them want to stay. For example, if a user leaves their shopping cart and becomes inactive, display this website overlay:

Hi Kate, are you leaving so soon? 

Use this coupon code to come back and grab your 10% discount offer: OFF10FORYOU.

Thank you, and welcome onboard in advance! 

This personalized message can help you reduce checkout abandonment for many reasons. It shows you care about your customers and understand their needs.

You can add a discount or cashback code to incentivize them. It ensures more people return to their carts and complete checkouts!

Conduct Direct Mail Retargeting Campaigns

Once you know why shoppers abandon their carts on your website, create relevant templates to address their concerns.

For example, send them direct mail coupons if they quit your site because of high prices. Similarly, you can reduce shopping cart abandonment ratios by shipping tailored letters to explain how your products are better than your competitors.

Businesses can reduce cart abandonment using retargeting campaigns within specific times. All you need is a time-critical offer that compels people to go back to their carts and finish the payments, for example—within a week!

However, it is challenging to print and mail postcards or letters in-house. Use PostGrid's automated direct mail services to draft and ship mailers affordably and reduce checkout abandonment without wasting time!

PostGrid assists you during every stage, from design to distribution. You can integrate our API into your website or CRM to automate mailings or trigger retargeting campaigns!

80% of customers purchase from companies offering personalized experiences. Personalization can reduce cart abandonment and allow you to establish personal bonds. PostGrid provides customization options and variable data printing capabilities to take advantage of personalization and grow sales.

Also Read: Direct Mail Channel

Send Follow-Up Emails

You can collect your visitors' emails by having them provide their email IDs to get a special discount offer. This practice helps you reduce shopping cart abandonment by emailing follow-up messages to potential buyers.

Create an email series highlighting the products a person added to their cart. Prompt them to click a link in the email to return to the shopping cart and complete the transaction! It is one of the best ways to reduce cart abandonment and improve email marketing campaigns.

Emails have an average open rate of 19.7%. Thus, ensure at least half of these customers buy from you after reading your message. You may reduce checkout abandonment by sending well-curated emails and redirecting buyers to your store.

Try sending more emails after two days, four days, and so on!

Include product thumbnails and prices in your emails to offer a cart summary to buyers. Remind them of your offers by adding a before and after price chart. It becomes easier to reduce cart abandonment when customers know how much they can save by completing checkout.

Evaluate Buyer Behavior

Use Google's Advanced E-commerce Analytics to determine why and where your shoppers quit the website. Evaluating user behaviors using these tools helps reduce cart abandonment and fix potential problems.

Generate funnel reports and check which web page leads to the most exit rates.

These steps allow you to understand your website dynamics and how potential customers interact with your store! You may reduce checkout abandonment by fixing the leaks in the funnel and offering buyers reasons to stay.

If you notice friction on your payments page, your website might need better functionality. It also indicates you have yet to offer buyers the necessary payment options. Resolve these issues to reduce shopping cart abandonment and let customers know you are willing to solve every problem they face!

When buyers leave your website after viewing the product pages, it denotes your pages need more detailed descriptions.

Use this tactic for all scenarios and draft relevant strategies to solve the problems.

Ship Items to the Correct Addresses

Customers might type incorrect addresses to complete checkouts fast. But the company needs to verify the data before shipping products.

E-Commerce websites can conduct a bulk address verification to check their mailing list accuracy. Use a reliable solution like PostGrid to tell you whether your addresses are valid and modify them instantly.

It helps you reduce shopping cart abandonment by repeating customers- who were dissatisfied from the last time they bought something from your website!

Provide Numerous Delivery Options

E-Commerce businesses must provide at least two delivery options: standard and express. If they use USPS, they can offer First-Class Mail and Priority Mail choices.

They help you reduce cart abandonment by buyers who quit websites when they only get a few delivery choices.

Let them select the shipping speed they prefer and complete transactions instantly!

You can reduce checkout abandonment by mentioning the estimated arrival date (EAD). For example, you may include two checkboxes.

Ask your buyers to select an option and mention the corresponding shipping fees. Most sites offer free mailing for standard deliveries. Hence, make these details clear to reduce checkout abandonment and prevent confusion!

Show Cart Reminder Notifications

The average time people spend on eCommerce websites is 38 seconds. Though it is a concerning statistic, you can take measures to make people stay.

However, many people stay on your eCommerce website and add products to the cart for several minutes without checking out. Hence, timely notifications are essential to reduce shopping cart abandonment rates and help them finish transactions.

You can use tailored phrases to reduce cart abandonment, like

  • Hi, are you still there? If you have a query, contact us. Or use this secret offer and buy instantly
  • Hello, Freya. Do you want to come back to your cart? Get a 5% discount on checkout

How Does PostGrid Help E-Commerce Websites Reduce Cart Abandonment?

PostGrid's address verification services allow eCommerce companies to simplify their checkout process and increase sales.

Here's how it helped a client reduce checkout abandonment the same day it implemented our API:

Our client is a leading online retailer selling home appliances on its eCommerce store. They have a broad collection of items with various categories and 10+ years of experience!

But many of their buyers complained of lengthy checkout. Hence, they turned to PostGrid to help customers autocomplete their mailing addresses and minimize checkout time. 

We helped them reduce cart abandonment by letting customers enter their location data within seconds. Whenever a buyer started typing, our address verification API would show them a list of suggestions. 

The users only had to select the correct address and move ahead! It helped our client minimize their checkout time by 3.4 minutes. 

PostGrid enabled the client to reduce shopping cart abandonment by 25%. Their cart abandonment ratio of 74% reduced to 49%. 

Today, their performance is better than almost all their competitors, helping them drive 10x more sales. 

Here are the features the client used to succeed:

  • Geocoding: PostGrid offers rooftop geocoding to detect a user's location and auto-fill their addresses in the correct columns. 
  • Address standardization: You may reduce shopping cart abandonment by formatting your customers' addresses on their behalf. Our address validation solutions parse and standardize every address to ensure USPS delivers your packages on time.
  • International address verification: Validate mailing addresses of 245+ countries to expand your business beyond borders. PostGrid helps reduce checkout abandonment by international buyers who need help typing valid shipping data. 
  • Secondary address units: PostGrid helps validate addresses up to the premise level, helping you reduce cart abandonment because of minor errors. Thus, customers can verify their apartment, suite, floor number, etc., using our API!
  • CASS-verified addresses: We use CASS-certified mailing information to ensure the Post Office sorts and ships your items securely. 
  • NCOA processing: PostGrid's address verification services process your mailing lists against the NCOA data file. It helps spot outdated addresses and replace them with new ones. 
  • Competitive prices: You can verify one or a million addresses with PostGrid at low rates. Choose a plan that fits your requirements and upgrade on the go. 


We hope the methods in this blog help you understand- how to improve cart abandonment rate quickly.

With increasing competition and high customer expectations, you can reduce cart abandonment only when considering your buyers' expectations. And most customers expect convenience, transparency, and speed!

The tactics in this article can help you optimize your website and improve sales. Also, PostGrid can help you add more value to your store and help customers check out faster.

Sign up to learn more about how our address verification solutions can allow you to reduce cart abandonment on your website!

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