Snail Mail API

Give Something Extra

How many times has it happened that when you receive something extra – especially when you didn’t need to pay for that added stuff – you developed a loyalty to that brand in your heart.

That’s exactly how your customers would feel when you send them something extra. It’s nothing but psychological. People tend to like gifts, especially when they’re made for them.

Hence, we advise you on PostGrid to send your customers, clients, employees, or any other essential network, personalized gifts occasionally. These gifts can be anything, like a coffee mug, a t-shirt, a traveling kit, etc., as long as it makes your prospects happy.

You can also add a tag, like a gift inside the box, to generate more curiosity. It can boost your open rate, your customer engagement, and eventually, the response rate. As it’s unlikely that your prospects won’t write a thank-you note if you provide your email address at the end and ask them to write their feedback if they liked the surprise.

This way, you can collect the happy customers’ email addresses too. It’ll be easier to market your products to them later on.

Give Away Coupons

Just like the 3D mailers, it’s usually beneficial to send your customers coupons. More than often, when people receive mail pieces in the form of catalogs, brochures, postcards, or letters, they throw them away.

However, if you send them coupons with your marketing message, they’re more likely to keep it. The primary reason for it is that they can redeem it whenever they want. Plus, it can also help you increase your brand awareness, as people share stuff all the time. And who knows, they accompany someone to your store next time?

Some Quick Tips to Follow

1. The best way to have a reasonable selling rate is to understand and know your ideal buyer. You should have all the details of them. You should know who they’re like, their income status, where they hang out, what language they communicate in, what mediums they use to communicate, their buying habits, and so on.

It helps you find out how exactly you should advertise them.

The second thing is to only focus on your primary buyers and follow up with those who showed interest. If someone clearly says they don’t want this particular product or service of yours, you’re probably spamming them.

Yes, you heard it right. Just because no one can put your direct mail pieces into a spam folder doesn’t mean you cannot spam them. We don’t recommend this at PostGrid at all.

2. Your call to action should always be evident, precise, and show them the next step. If you want your prospects to really take action on something you’re asking them to do, you’d need to take them from hand, head them where you want them to go, and make them take action.

There should be no confusion at all. The call to action should seem like the next step your prospects must take to fulfill their needs.

3. Never try to sell. No one likes being sold to. Your copy’s primary approach should be to tell your prospects they need what you’re offering. Not that you want to sell them your product because you want to take their money.

The best way to do it is to understand and explain their problems to them and then offer them the solution in the form of your products or services. They should feel understood.

Once you’ve got the grasp of it, you’ll sell like crazy.

4. Deadlines have the power to get the best out of even the laziest person in the world. You know why? Because they create a sense of urgency in the brain, they make you feel you’re losing something. That’s why always give your customers and prospects an expiry date for your offer.

When they feel like they may lose the great offer, they’ll act.

5. Creative design and beautiful images aren’t the only ones that can help you make sales. The offer you’re making and the discounts you’re offering should be relevant to your customers.

When you study your customers well and retarget your customers with just the right offer based on your purchase history, they’re more likely to buy from you.

6. Integrate an address verification API with your CRM to ensure that all of your mail pieces reach the right audience and on time. It helps build customer trust – especially if you send confidential information through snail mail – and enables you to reduce misspending by preventing your sending direct mails to wrong and duplicate addresses of your mailing list.

Re-Do the Envelopes

The common envelopes you send are as dull as they can get, and who knows, they’re getting in the way of your open rate? If your envelopes give a feel of an advertisement, then your prospects are doubtful to open them. And if your open rate is bad, you can forget about the response rate. Hence, we advise you to make your envelopes look essential and unique. You can try official notices’ look — no one in their right senses would ignore it — or if you can afford, send the padded envelope to show some value.

3-Dimensional Mailers

You can also try and send three-dimensional snail mails. They create curiosity, and no wonder your prospects will not throw a box they received without opening it. However, these kinds of mailers tend to increase your direct mail marketing budget considerably.

Customization

You should never send a mail piece starting from “dear prospect” on it. It lowers your open rate and eventually the response and conversion rate.

Instead, address your prospects with their first names or probably add a unique font style or a handwritten note that’ll catch their attention instantly.

If it’s a small campaign with only a few prospects on your mailing list, try signing the letters yourself to stand out. You can also add personalized URLs and QR codes for a quick response.

Unique Material

If your snail mails are going into the hands of the decision-makers, try showing some value. You can get your message printed on the materials like wood, plastic, or metal. Even though it’ll cost a little more than the average direct mail campaign, but if you’re in the business of real estate or any other such industry dealing with more prominent clients, this technique can work like a charm. And it’ll certainly help you triple fold your returns.

Short and Concise Message

You only have the attention of your reader for no more than ten seconds. Make that count. Most of the people are busy, so they usually scan the written materials presented to them before actually going through it word by word. Hence, make sure that the letters you send are scannable with headlines, subheads, colorful small boxes with text, and other designs.

Big text blocks with little or no space in between them can kill the chances of your customer engagement considerably.

Never forget, the main aim behind sending these snail mails is to get them opened, read, and respond to. Then, later on, depending on how good your follow-up game is, you can garner great returns.

Benefits Over Feature

It’s always about them. Make a point of it. Never discuss your product in your ad campaign, meaning, instead of writing, “our products can do this, this, and this,” tell them, it can help you do that, that, and that. They should feel connected to your direct mail copy and feel like they really need your product. This step is the primary reason behind sales.