Direct Mail

Real Estate Direct Mail Marketing

By 17 January 2024April 15th, 2024No Comments
direct mail marketing for real estate

Real Estate Direct Mail Marketing

Real estate marketing has always been one of the most challenging marketing niches out there, but it is also one with high revenue potential. The real estate business has, over the years, employed various marketing methods for reaching out to its target audience. But, direct mail marketing for real estate remains the most popular and effective marketing strategy for real estate businesses everywhere and particularly in the US. However, over the years, direct mail has evolved to accommodate smart digital technologies into it so that it can get the best possible result.

direct mail marketing for real estate

According to a recent report, direct mail has an ROI of 29% and more for real estate businesses. Tech-savvy agents, investors, and marketers of the twenty-first century employ fully automated direct mail for real estate marketing. Using such a solution allows them to scale up the process of identifying listings, buyers, and prospects to the extent that is never seen before. The key to success as far as a real estate marketing professional is concerned is to find a reliable marketing channel that is fully capable of lead generation. Agents, investors, and in-house marketers would die to find such a marketing channel for their real estate business.

Although much work is needed to get the results we speak of, real estate direct mail still remains your best shot at having a near-perfect marketing channel. Provided that you use real estate direct mail campaigns and can nail the marketing aspect with engaging content and attractive offers, you may just well be able to get unbelievable results for your marketing efforts. This article discusses the essential aspects of real estate direct mail marketing and why they are the perfect choice for your business. We also dive into the finer details of direct mail marketing for real estate and even provide you with valuable tips for optimizing your real estate direct mail campaigns.

Why Employ Direct Mail Marketing for Real Estate Businesses?

The leading real estate marketing professionals in the US have depended on direct mail to find new prospects as well as to grow their business. Direct mails have long been at the forefront of real estate marketing. Although at some point, its shine did flicker a little when digital marketing took over every industry almost by a storm, many companies still continued to use direct mails because they knew how effective it was in reaching the target audience.

However, direct mail was abandoned by many companies because it became increasingly difficult to ensure the accuracy of data which is the postal address. The whole point of using direct mail for real estate agents was its reliability, and bad data would often ruin this reliability. Businesses were slowly giving up on direct mail for real estate marketing until they were finally presented with a viable solution – advanced address verification tools.

What started out as just a simple address verification tool then evolved into a fully automated direct mail solution, and the real estate industry was among the first to reclaim the new and improved direct mail for real estate marketing. The fully automated direct mail for real estate businesses came equipped with many nifty features and surprising advantages, which revived the wave of realtor mailing services. We discuss some of the major advantages of using real estate direct mail below.

Direct Communication/Access to Prospect

Direct mail, as the name suggests, goes directly to the target audience. They can be targeted to your real estate prospects in local geographical areas, although that’s not necessarily the criterion/approach in every marketing campaign.

Tangible Nature

You’d be surprised at how important it is for your marketing efforts to be tangible. For example, a real estate postcard is tangible and allows the recipient to hold on to it, and they may even hang on to it for weeks. The image of the property can further aid in cementing the prospect’s desire.

Ideal For Drip Campaigns

When automated the direct mail marketing for real estate businesses is the ideal tool for drip campaigns. Before, when the direct mails were not automated, this would have been a challenge that very few could have accomplished. But, today with automated direct mails let you nurture prospects over long periods.

Reasons Why You Should Employ Direct Mail Real Estate Campaigns

The straightforward reason for employing direct mail campaigns for real estate businesses is, simply, that it works. It is more than likely that you’ve already seen the direct mail campaign for real estate in action already even if you may not have employed it yourself. A real estate agent may send a postcard, magnet, or some other form of mailpiece to your home. Similarly, use of direct mail marketing letters for mortgage brokers and real estate investors that outline their unique offers in their campaigns.

Furthermore, recent research has proven that consumers trust direct mails much more than marketing efforts made via digital channels—these are some of the more common advantages of direct mail real estate campaigns. However, the reason for employing direct mail marketing for real estate businesses goes beyond this. Below we discuss some of the enticing reasons for employing direct mail marketing for real estate businesses.

Establish Yourself as a Local Market Expert

Perhaps the prime consideration for anyone looking to move out to a new place is the locality making it an important aspect when it comes to real estate. Both the buyers and the sellers prefer to work with real estate professionals who are local market experts. Why? Because a real estate agent who is a local market expert is bound to know what exactly they have to offer, and they also understand the minor details about the locality such as the ZIP codes, nearby towns, or even streets that could potentially impact the value of a property.

The use of hyper-targeted direct mail can give your target audience the impression that you really know the locality thoroughly. This holds true no matter what role you play, whether it is that of a marketer or investor, or real estate agent. The buyers also want to work with a real estate professional who is well informed on both the property and its locality. The right information on the locality or market can help the buyer to narrow in on the right neighborhood.

Furthermore, such a real estate professional can also be trusted to find a better deal, and their familiarity with a specific market can help them intuitively pick the right property best suited for the buyer. Similarly, the home or property owners looking to sell off their property also look for similar characteristics in their real estate dealer or agent. A real estate professional who knows the area well will naturally know what ideas to pitch to the potential buyers in order to get every ounce out of the value possible for a property or sale.

It would not be an understatement to say that the knowledge of the locality and local markets is the most sought-after trait both buyers and sellers look for in a real estate agent/business. While the buyer hopes to get the maximum details about the place they are going to live in, the seller is hoping the real estate professional can monetize on their local knowledge and get them a better price. A simple direct mail API ensures that your message reaches the target audience within the market you serve.

Automation Capability For Direct Mail

Modern direct mail campaigns are eons ahead of their traditional counterpart and equipped with features and capabilities that help you make result-focused decisions. But, the real game-changer that really took direct mail for real estate agents is automation—automating means that you will no longer have to pour in your valuable time and effort into direct mail efforts in order to connect with more prospective clients.

However, automation of direct mail often requires you to have an online presence for optimal performance. Today’s direct mail real estate campaigns make use of both online and offline marketing methods and club them together for maximum penetration. Although automation can be possible through advanced direct mail tools such as PostGrid without having an online presence, the best results would require an online presence for you or your real estate business.

What’s more interesting is that, more often than not, advanced direct mail tools like PostGrid also come equipped with address verification capability. This ensures that your direct mail reaches the target audience at all times. Furthermore, the fully automated direct mail from PostGrid boasts a deliverability rate of 99%, which in turn promises the optimal result of your direct mail real estate campaign. With the help of a skilled developer, you can integrate the solution into your website’s CRM.

Having automation capability for your direct mail campaign implies that every process, including the printing and mailing of the mailpieces, is already taken care of. This means you now have free time and resources in your hand that can be utilized for growing your real estate business. Additionally, automation allows you to avoid situations where you forget to send out direct mails, especially if you intend to run a drip mail campaign.

Local Social Proof

Social proof is a term that all marketing professionals are familiar with, and it is a huge motivator for customers/clients regardless of their industry vertical. And for those of you who may not know what social proof is, it is a psychological phenomenon that makes people conform to actions made by others by making them assume that the said actions are in fact, the correct behavior to be followed. How does this come into the picture of the real estate business?

When your prospective clients see that you have helped your customers with similar requirements to theirs reach a positive outcome will without question act as a crucial motivator. It reassures your prospective clients that you can deliver the desired result. You can use direct mails to reach out to the target audience and present them with cases where you have successfully delivered sales for your other clients in the recipient’s local area.

It is also important if you are able to sell such a property above the market value as your prospects will want to know that. This is what you need to do if you are looking to entice new clients that want to sell off their homes or other properties. As you may have already guessed, if the purpose is to find prospective clients who want to buy a new home or property, then you might have to try a slightly different approach.

When trying to sell off properties, the content of your direct mail focus on the scenarios where you were able to sell a property at a price lower than the market value. Focus on stories with a personal touch and showcase how you were able to find the dream home for your client and how you managed to do it at a price below market price. Consider using visual elements in the direct mail, including the picture of your client and the property you successfully sold.

Pitching an Offer at The Appropriate Time

Identifying the appropriate time to pitch your offer to the client can make a world of difference for all your marketing campaigns, including direct mail for real estate agents. There are specific time periods throughout the year that are busier for the real estate market than others. As far as the real estate market is concerned, summer is the ideal time to ramp up your direct mail marketing efforts. Why? Because the summer is normally the time when most people opt to move because the weather is pleasant for moving large shipments.

Additionally, summer is the ideal time for families to shift to a new home because their kids will not have to miss out on their classes or go through the formalities of transferring to a new school. Therefore, it is not hard to see why the real estate market really picks up in March and peaks in the month of June. Once this demand subsides, you can see another spike up in the real estate market activity (albeit much smaller than the summer) in August. This surge is due to the fact that families want to get settled in their new homes before the new school year begins.

Furthermore, you can see a spike in November just before the new year. Again, this spike is attributed largely to the families who want to move during the time so that the children’s life can go on uninterrupted, or so to speak. This is a good time for the kids to move to a new place because it’ll let them settle into a new school right after the winter break. Then, there is also the fact that the buyers are more likely to have some days off from work at the end of the year. And some prefer this time for moving because there are some financial or tax-related benefits for moving at the end of the year.

Now that we know when the demand for real estate properties varies at different times throughout the year, it is essential that you make use of these highly opportunistic periods to reach out to the maximum number of the target audience. That does not mean that you can focus your marketing efforts exclusively on these periods. You must make it a point to establish a connection with prospective clients in the months that lead up to the actual time when they’d move to a new place.

The logic behind this is simple. If someone plans to move to a new place, then the decision is seldom impulsive. Your prospective clients will have already started looking for potential options and maybe even reach out to a couple of real estate agents as far as six months ahead of the scheduled move. This means someone who intends to move to a new home in June may require your service as soon as January or February.

By consistently keeping in touch with your target audience via direct mail cements your real estate business in the minds of the target audience. This means that the next time they even remotely think of moving to a new place, your real estate business pops up in their minds almost automatically. This, in turn, enables you to capitalize on the periods when the real estate market is booming in the Christmas or summer months.

Establishing Long-Term Relationships

Although it may seem that establishing a long-term relationship with the clients is not a priority for industries such as real estate because let’s face it, how often do we buy new real estate property?

If you just agreed with what I’ve just said, then I’m afraid that you are wrong because, according to statistics, the average American moves 11 times in their lifetime. When you also take into account that the real estate business is a high-revenue business, it only makes sense that you make an earnest effort to establish a long-lasting relationship with your clients.

By establishing a long-term relationship with your real estate clientele, you are in effect becoming the number one person they turn to whenever they are looking to move to a new place. Now the question that you are asking yourself right now is “How does direct mail come into all this?” Well, because direct mail has long been regarded as the perfect medium for building a long-lasting relationship with the customers/clients.

As we have mentioned on multiple occasions above, direct mails are tangible, and they always have a personal touch to them. These salient features of direct mail make it the ideal choice for establishing losing-lasting relationships with your clients. However, it’s worth noting that direct mail works best after you have successfully delivered your services to the client at least once. In which case, all you have to do is to stay on the client’s mind until the next time they decide to move, and direct mail can easily accomplish that for you.

Direct Mail for Real Estate Agents: Factors to Consider

Consistency is the key to capturing leads and enhancing brand awareness in real estate. It is why real estate investors must do their homework by researching ways to market their business before settling on one.

There are times when real estate agents start with hot enthusiasm until they hit a few snags and quit everything eventually. Here, you must consider planning your work and hitting back hard using direct mail marketing campaigns for real estate. Although this will not come to you as expected, it will eventually pay off in the long run.

So, when drafting the direct mail campaign, there are the following factors as a real estate agency you must consider:

  • Your Budget: It includes the amount of money you are willing to spend for your campaign.
  • Marketing Approach: To do so, try considering who your targets are and then choose the right approach to establish your real estate direct mail campaign ideas.
  • Campaign Testing: Now, this method involves testing your campaign to observe the response of your target audience using analytical tools.
  • Tracking Down the Results: Remember, everything comes down to the outcomes of your direct mail real estate campaigns with the best tracking tool. It helps you track the progress while highlighting the areas that need your attention throughout the same.

The response rate of your direct mail campaign will be heavily influenced by these four elements. The next step is developing a direct mail campaign and automating it with tools like PostGrid. Through our robust dashboard, you can streamline and manage every movement of your direct mail campaign to achieve goals while generating real estate leads like never before.

9 Tips to Run The Perfect Direct Mail Real Estate Campaigns

Every marketing campaign has some sort of hacks that can make it easier for the marketer to pitch ideas and generate more conversions. Below, we take you through some of the most useful tips that can help you optimize your direct mail campaigns and hone them for maximum conversions and ROI.

1. Take a Local and Relevant Approach

As we have mentioned above, it is quintessential that you present yourself as someone who’s well familiar with the locality to both your sellers and buyers if you wish to make a convincing case in front of them. Knowing that you are well-informed about the locality of the real estate property puts your client’s mind at ease and creates a sense of trust in them. One way to accomplish this is to include geographic information in your direct mails as it is a sure-shot way of grabbing user attention.

Your direct mail can be a postcard that showcases a certain condominium unit, and you can target them towards prospects who are searching for similar properties and instantly grab their attention. Using the images of properties of a specific locality would give you a tremendous advantage which can further lead to a sale. You can also use collages that showcase the different facilities of a particular property, such as the bedrooms, backyard, and so on. This will give the customers a comprehensive idea of the property and pique their interest.

2. Planning Based on Time-of-Year

We have already discussed how the summer and holiday seasons are two of the busiest times of the year for the real estate market. But, merely knowing when to ramp up your marketing efforts is not enough to get feasible results for the real estate business. The success of your direct mail real estate campaign will depend on how well you can plan it to align with the advantage you get from the time of year. An ideal example of this is sending out postcards during the holiday season. However, pay attention to the nuances and try making use of properties in their holiday themes to get the right reaction from the target audience.

3. Use Resources That The Prospects Can Hold Onto

Direct mail is a great way to remind your prospects about your services and is an effective tool that helps to keep you on top of their mind whenever a real estate requirement arises. However, there is a way to cement this thought further even deeper and stronger. To accomplish such an effect on your audience, you need to start using resources in your direct mails that the user can hold on to. This could be a calendar magnet or a game schedule for the popular sport in the locality or something else that the recipient wouldn’t just throw out after reading. It is not necessarily something that relates to your business or the services it offers.

4. Create a Sense of Urgency

This is one of the old yet effective marketing strategies which is still popular even today. However, this tactic is especially useful in the real estate circle because the prospects are well aware that if they wait too long, their dream home could go to someone else. This allows marketers to use the urgency factor to their advantage. And the funny thing is that you don’t even have to try too hard when it comes to creating a sense of urgency in your prospects. All you have to do is subtly mention that the property is “move-in-ready,” and that alone can trigger their urgency because they will consider that the property is intended to sell quickly.

5. Pitch With an Irresistible Offer

Unlike most other industry verticals, there is no middle ground when it comes to offers given in the real estate business. Either your offer is a steal-deal, or it’s simply not worth it. The bigger you can make the offer, the better will be your results. The key is to find the pain point of your prospective clients, such as finding the right property in the right neighborhood, proximity to the correct school district, and many more. One of your best bets to hook your prospects is to give them an offer on the down payment, as it is often one of the biggest hurdles prospects face in buying a new home.

6. Choose the Ideal Neighborhood With Less Competition

Many localities already have a go-to realtor whom people contact for buying or selling properties by default. You can tap into such markets, but it is best to consider low-competition neighborhoods.

Real estate direct mail can work wonders when you choose neighborhoods needing an agent to advise and assist them. You can become the go-to agent, securing the highest spot in the sector and having a steady flow of clients.

This tactic also helps you engage with loyal clients who would stick with you long-term and refer your services to others!

7. Be Consistent

You can regularly mail the same group of potential clients instead of connecting with a large group only once. It helps you establish consistency and build trustworthy connections with your clients.  

Please remember that it takes time to make people trust your services and respond to your offers. It might take many touchpoints to get them to remember you! Hence, prioritize frequency above reach to make your real estate direct mail marketing campaigns more effective and result-driven.

You can use PostGrid’s direct mail API to automate regular mailings, like once every week or two weeks. It helps you remind your clients about you often. So if someone forgot to reply or needs more information about your services, you can prompt them to connect with you!

8. Use High-Quality and Typo-Free Marketing Mailers

Your real estate direct mail items represent your brand. They are the first touchpoint between you and your clients, so they must make an excellent impression.

Try maintaining professionalism by sending mailers with zero typos, a well-done layout, and a professional brand logo!

Also, please pay attention to these elements to enhance your mail quality:

  • Concise and appealing headlines: Develop a captivating and clear headline that hooks your clients to your message and encourages them to try out your services. 
  • Strong CTA: Your real estate direct mail must always have an upfront call to action. Guide readers to visit your website, use an exclusive coupon, or book a consultation session!
  • High-quality pictures: Try using crisp, high-resolution images for your mail design. It makes a broad difference to your campaign’s results. You can purchase if you don’t have adequate ones for your artwork. 

9. Tailor Your Messages Based on the Market Segment You Want to Connect With

All demographics have unique emotional triggers and traits. For instance, you need different messages to communicate with millennials and the older generation because their life stages and needs differ. 

Similarly, banking professionals would need different services than those in the agricultural sector. Craft messages that best fit your targeted clients’ needs and push them to make a phone call, send an email, or pay for your services!

Top 8 Real Estate Direct Mail Marketing Ideas in 2024

Realtors or real estate agencies can use direct mail to impress their audience in many ways, including

Fall or Spring Cleaning Checklist

Many tenants and homeowners want to clean up their houses and backyards during Spring or Fall seasons. You can leverage these opportunities to send them seasonal real estate direct mail with a cleaning checklist. 

Hence, they would remember your brand every time they refer to the checklist, helping you reinstate your marketing messages. Add your contact details and a clear CTA at the bottom to drive responses.

Also, you can send seasonal gardening and winter checklists to get more creative!

Quick Cooking Recipes

You must send clients something they will hold onto for a long time. And what better than easy recipes on a postcard? 

People love getting mail that offers some value or use. Thus, consider sending postcards with easy and quick recipes to connect with your targeted audience. It is excellent to spread brand awareness for your business while providing something helpful to the receivers. 

Event Announcements

Promoting local events can help you connect with prospective clients. You can use direct mail postcards or letters to invite them and get responses. 

For instance, you can host a masterclass for homebuyers to draw people looking to buy homes. It is the best way to meet prospects and showcase your expertise. 

Dear Neighbor Messages

These messages help introduce yourself to your neighborhood’s individuals, families, or businesses. You can send a ‘dear neighbor’ letter or postcard with a brief about your services. 

Provide a little background on your brand and share your market knowledge. You can also include fun facts about yourself to make the letter more friendly and intimate. 

Free Market Analysis

Only people actively looking to buy or sell a property have information about the real estate market. Others would benefit from knowing more about the industry to make informed decisions. 

You can use real estate direct mail marketing to offer market updates to your audience while forming personal bonds!

It helps you stand, highlight your expertise, and get clients. 

Seller’s or Buyer’s Guide

You can use your real estate market knowledge to impress clients. How about compiling guides for first-time homebuyers, sellers, renters, and others?

It would demonstrate that you know the market’s ins and outs. Also, it would help tell clients you are organized and want to help them sell or buy a place efficiently. 

You can also create buying and selling checklists via real estate direct mail to offer additional help to clients!

Residential Market Information

The residential market offers many opportunities for realtors to get clients. For instance, you can use a direct mail marketing campaign to focus on absentee owners or real estate investors. 

Try compiling a renters list to connect with people who want to rent apartments and help them!

PostGrid’s direct mail services can enable you to create custom mailing lists and launch data-driven real estate mailings to get maximum responses.

Community or City Digest

You can get creative and provide your potential and current clients with a digest that has details on

  • Local events
  • Business openings
  • Restaurants
  • Malls
  • Real estate statistics
  • Concerts
  • Farmer’s markets
  • Your business milestones

The key is to motivate the recipient to keep the digest in their homes or offices for as long as possible! It lets you gain maximum exposure and create brand recall, helping people remember you whenever they want to buy or sell properties. 

5 Best Real Estate Direct Mail Companies in 2024

Find below the details of the five best real estate direct mail marketing services to make informed choices and kickstart your mailings:

#1 PostGrid

PostGrid’s real estate direct mail services enable you to prepare, print, mail, and track mailers under one roof. This full-service company assists you from start to finish, ensuring you don’t need to do anything in-house. 

PostGrid offers free HTML and PDF templates to help you prepare artwork for your campaign within minutes. You can save and reuse these designs whenever needed. 

Address verification is another feature you can look forward to when working with PostGrid. It guarantees a 99.99% deliverability ratio, eliminating the risk of getting mail returns or facing delivery delays. 

Pros:

  1. PostGrid allows real estate agents, agencies, property managers, and others in the sector to send customized direct mail. 
  2. You get various deployment options, like dashboard, API, and automation software, to help you get started at your convenience. 
  3. Senders can benefit from real-time tracking, campaign analytics, and metadata tagging.

Cons: 

  1. It could add more ready-to-use templates.

#2 Postcard Mania

Postcard Mania is a real estate direct mail solution provider for small agents who want to conduct mailing campaigns without significant expenses. Also, it offers targeted services to help you reach your prospects and run matching ads on Google, Facebook, and Instagram. 

This service offers information about marketing yourself in the best possible way to get more leads. You can also use its templates or upload your designs for sending postcards. 

Its graphic design, list acquisition, printing, and shipping services help you connect with your clients using high-quality postcards.

Pros:

  1. Free marketing advice and samples. 
  2. It provides solutions for investors, property managers, and real estate agents.
  3. Low costs. 

Cons:

  1. It has limited direct mail format and size options. 
  2. You may face a high turnaround time from a few days to many weeks.

#3 ProspectsPLUS!

You can use this company’s Market Dominator program to mail items to your farm area monthly automatically. It allows you to customize the content to match the messages with your niche or property type. 

ProspectPLUS also offers podcasts, training videos, marketing plans, and templates to help realtors succeed in advertising themselves.

One of its unique features includes sending large-sized newsletters to prospects with coupons, event news, articles, and more. They help you grab attention and get leads. 

Pros:

  1. You can automate your campaigns. 
  2. Next-business-day mailing.
  3. Custom digital magazine. 

Cons:

  1. It has limited paper stock options for many mail types. 
  2. Outdated interface. 
  3. Low availability in some areas. 
  4. You must pay extra fees for some carrier routes. 
  5. You must sign up for Market Dominator to send the newsletters.

#4 VistaPrint

VistaPrint has over 15,000 postcard templates to let you design your mailers. You can also upload your artwork for better customization. 

However, you have limited cardstock options to send postcards, which include 14 pt, 16 pt, recycled, matte, and glossy. 

You have many postage options, like return to sender, current resident, forward, and discard. Also, you can select between different mailing speeds or schedule your mailings in advance.

Pros:

  1. You can rush your orders for urgent mailings.
  2. Send nearly 20,000 mailpieces simultaneously.
  3. Track your mail. 

Cons:

  1. You cannot automate your mailings.
  2. The service appears affordable, but the printing costs raise the costs more than the competitors. 
  3. Real estate direct mail solutions only apply to postcards.
  4. Low-quality templates. 
  5. Duplicate address problems.
  6. Customer service can be better.

#5 Modern Postcard

Modern Postcard allows multi-location real estate agents to send targeted direct mailers to connect with their most likely clients. They can use this platform for designing, printing, and distribution. 

Modern Postcard enables you to contact expert designers who can assist you in preparing custom artwork based on your preferences. 

This service provider allows agencies and realtors to save time and effort by outsourcing their mailing tasks.

Pros:

  1. Extensive design options. 
  2. SMS and text marketing integrations.
  3. It provides personalized direct mail solutions.

Cons:

  1. Modern Postcard is expensive for businesses with low budgets. Also, its retargeting solutions cost a lot compared to blanket mailings. 
  2. Limited flexibility.

Types of Mail Pieces for Real Estate

Below are some of the most popular strategies that you can add as a part of your real estate direct mail campaign ideas, they are:

  • Short Letters: Short letters are primarily used to generate interest in potential customers. Letters such as these comprise no more than a paragraph and are direct and to the point to encourage the seller to contact you. If you are just getting started in real estate investing, short letters will get you off to a great start.
  • Postcards: Apart from being much cheaper, postcards are considered one of the best ways to target your prospects in real estate. It is because they are much easier to read. A postcard spells it out right away instead of forcing the readers to open the envelopes first to read the content. To make your postcards more personal, you must add a personalized message or add eye-catching stamps. Try adding a touch of creativity by making the most of PostGrid's huge template gallery for designing your postcards.
  • Long Letters: Such letters are used to take follow-up or even when you want to notify your clients of their pending interests. For direct mail for real estate agents, the main goal is to keep encouraging your leads by enlightening them in terms of your service now and then.
  • Yellow Letters: These letters are similar to handwritten notes on yellow-lined paper. Real estate yellow letters work well because they give readers the impression you took the time to write to them personally.

Understanding Customer-Types Before Sending Real Estate Direct Mail Letters

It is crucial to determine who will receive your direct mail before you print & mail it. Make sure you send mail to people who meet your business requirements rather than mailing to every home in an area.

According to our experts at PostGrid, you have to stop thinking about the term MARKETING IS PERSUASION. Here, you are not trying to convince someone to buy your products or services. In fact, you are showing the readers why you are the best real estate agent around the locality.

An ideal world would be for you to connect with those interested in your offerings! Also, by targeting the right audience, you can increase response and conversion rates. Here are some ways to find your target audience:

  • Pre-Foreclosures: Banks begin the foreclosure process when homeowners stop paying their mortgages. At this point, you can offer the homeowner help to stop the foreclosure and save their credit.
  • Probate Properties: A deceased's home may be subject to probate. In most cases, a family has to empty out, clean up the property, and make necessary repairs to sell the property. Direct mail real estate campaigns may help you reach the probate lists easily without making you go through any overwhelming tasks.
  • Eviction records: Several homeowners opt for selling out their properties under the stress of eviction.
  • The ones with Expired Listing: Expired listings are properties that attempt to sell through a real estate agent but fail to do so. At this point, you can purchase the home from a motivated seller by connecting with them through real estate direct mail campaigns.
  • Absentee Home Owners: Owners with different mailing addresses from their property addresses are listed here. Several factors could explain this situation, but it generally indicates a case of a rental property. Landlording can be very challenging. It is why many homeowners prefer selling their homes.

Considering the above target audience, you can plan and implement the relevant real estate direct mail campaign ideas to expand your outreach in the desired manner.

Why Should You Select PostGrid’s Real Estate Direct Mail Solutions?

PostGrid helps real estate businesses go beyond sending traditional direct mail. It enables them to draft and mail high-quality and branded marketing, transactional, and compliance mailers anywhere they want!

Uploading Designs and Using Templates

You can add your preferred texts, images, fonts, and your brand’s logo to our professionally built templates. It helps you brand your mailers and add a personal touch to them.

Also, PostGrid helps you upload your readymade designs (if you already have them).

The best part is that you can personalize every mailpiece to grab your audience’s attention. You can change the recipients’ first names, locations, CTAs, offers, and messages (thanks to variable data printing). It ensures everyone gets a tailored item that suits their needs!

Automated Mailings and Follow-Ups

PostGrid cuts manual effort and lets you automate your real estate mailing campaigns. Your staff no longer needs to print mailers, stuff them into envelopes, and take them to the Post Office. Our solutions let you handle these tasks and other related activities online via our API integrations or software.

Furthermore, you can set up triggered real estate direct mailings to reach the right person at the right time.

Custom Mailing Lists

PostGrid allows you to compile custom mailing lists based on your preferred demographics. Thus, you can mail everyone in your farm area who can connect with you!

Flexible Pricing

A real estate direct mail campaign’s final cost depends on the following:

  • Mail format (postcard, letter, flyer, or other)
  • Printing expenses
  • Quantity
  • Personalization
  • Design costs
  • Postage

But PostGrid ensures you only pay one price for your mailings. We offer two packages to businesses, allowing them to select one based on their volume requirements, budget, preferred features, and more.

They can scale up and down whenever needed because we promote flexibility and transparency. Our scalable solutions can accommodate your ever-evolving needs hassle-free.

Conclusion

Real estate direct mail marketing has always been and still remains one of the most effective marketing strategies employed by marketers in the real estate industry. Its direct nature of communication, tangibility and the ability to carry out drip campaigns with the help of automated solutions make it the perfect choice for real estate marketing. The arrival of smart, automated direct mail solutions such as PostGrid has enabled us to streamline realtor direct mail marketing.

You can now easily automate the entire direct mail process, including the printing and delivery part, with advanced solutions like PostGrid. Additionally, such tools also ensure maximum deliverability through a CASS-approved address verification process.

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