Address Verification

Location Intelligence

By 26 May 2023May 30th, 2023No Comments

How Location Intelligence Can Help You Reach Your Target Audience and Increase Your ROI?

How do apps like Uber and Google Maps predict the fastest route to your destination or show you nearby gas stations? We should all say thanks to location intelligence.

Location data intelligence refers to collecting and analyzing geospatial data to gain insights. You can consider various aspects of a location, including demographics, weather patterns, and population density. Businesses can use this information to make more informed decisions. You can do everything from marketing and emergency response plans to financial strategies. Amazingly, the global location intelligence market was $9.2 billion in 2018.

address data management system

This technology is becoming increasingly important in a wide range of industries. Almost everyone relies on location data intelligence, from retail and real estate to healthcare and finance, as our world is becoming more interconnected. The ability to gather location data is vital for gaining a competitive advantage.

Location Data Intelligence for Businesses

The term location for businesses can have many dimensions in today’s world. From the physical location of a business, it can refer to the location of customers and competitors, etc. Location intelligence can play a significant role in the success of an organization, its operations, sustainability, growth, and return on investment.

This type of intelligence goes beyond physical location. Many aspects of data come into play to show the impact of locale on your business. Location data intelligence can provide data on population density, disposable income, purchasing power, sociodemographic conditions, weather conditions, and other factors.

So, what exactly is location intelligence? And how it can impact your business.

Understanding Location Data Intelligence:

It involves analyzing location-based data and making intelligent decisions based on the same.  Businesses often use it for collecting and analyzing information about a specific location.

This information usually comprises demographic data, environmental factors, foot traffic patterns, etc.

Let us explain the concept of location data intelligence with a few examples;

  • Suppose a retail business is looking for an ideal location for its new store. It can then rely on location intelligence to analyze consumer behavior, population density, and competition data.
  • Suppose a government wants to improve its emergency response time. Then, it can use location intelligence to map out the quickest routes to reach the people in need.
  • Let’s say a healthcare organization wants to track disease outbreaks and divide resources more effectively. As a result, location data can be very useful in tagging various locations with varying severity levels and in providing accurate reports.  Do you remember the COVID-19 outbreak? This technology had a significant role in assisting many healthcare organizations worldwide.

The possibilities are almost endless with location data intelligence. With the evolving speed of this technology, you can do everything. It can revolutionize everything from business strategies to urban planning. So, location intelligence is worth paying attention to whether you’re a business owner or government administrator.

So, how can this technology notably impact your business operations?

Many industries are already using location intelligence solutions for various day-to-day operations. The benefits it can bring to your business are as follows;

Improvement in Your Decision-Making Process

Business decisions should never depend on assumptions and guesses. Thus, you always need data from concrete sources to make more effective decisions. By evaluating location-based data, your business can make more informed decisions. These decisions can be about almost everything from marketing strategies to financial plans and risk mitigation strategies.

With the help of location intelligence solutions, you can stay ahead of the competition and respond faster to changing circumstances.

Achieve Higher Efficiency

It is possible to divide resources more efficiently with the help of location data intelligence. You could optimize delivery routes, reduce energy consumption, or target marketing campaigns. Your operations will be more efficient.

Enhancing Customer Experiences

By depending on location-based data, you can personalize your services and offerings. It would enable you to create more satisfying and engaging customer experiences. Each optimization for a particular location can return better results for your service. Location data intelligence helps build a superior customer experience.

Improving Risk Management Strategies

Not all areas are fruitful for businesses. Some may carry huge risks that hamper the growth of an organization. Both governments and organizations can use location intelligence. It would help them to identify areas with potential risks. These areas are often infamous for high crime rates or natural calamities. You can take critical steps to mitigate such hazards before they become a significant problem.

Drive Towards Innovation

Almost all your competitors are rushing towards innovative solutions. Why should you lag behind them with primitive measures? Location data intelligence can help you discover new opportunities and highlight improvement areas. It would help your business stay ahead and remain competitive in the constantly changing world.

Improvement in Supply Chain Management

All businesses are trying to maintain a smooth supply chain management. The COVID-19 global pandemic had a vast impact on the international supply chain. Companies using location intelligence were able to track their inventories and track supply chain logistics more effectively.

You can also rely on this intelligence to optimize routes, reduce costs, and ensure timely delivery of products.

Rock-Solid Asset Tracking

Using location intelligence solutions, your organization can keep track of assets. Do you want to check the location of your transportation fleet, people, or equipment? Almost everything is possible with efficient location intelligence.

Improvement in Environment Sustainability Efforts

Is your organization carbon-neutral? Are you putting enough effort into becoming an environmentally sustainable business? Location intelligence can help you analyze air quality, water quality, and carbon footprint data. Thus, you can significantly reduce your environmental impact and achieve a sustainable future.

But how can you avail these benefits for your business? What exact operations can you carry out with location data intelligence?

Most Popular Use Cases of Location Data Intelligence

Almost every industry uses LI (location intelligence) to improve business processes. North America already dominates the location intelligence market, with a share of 33.5% in 2021. These are some most popular use cases you can consider;

  • Delivery management
  • Geo marketing
  • IoT and smart cities
  • Indoor mapping
  • Field sales management
  • Field service management
  • Supply chain optimization
  • Market analysis
  • Data visualization and mapping
  • Fleet routing and tracking

We were talking about industries, right? Which industries are using this technology in their everyday operations? And how?

Industries that Use Location Intelligence Technology

From Retail and Transportation to Healthcare and Finance. Almost every industry is using location intelligence to optimize its processes.

Retail Industry

Retailers often use location intelligence to optimize store locations, understand foot traffic, and personalize marketing strategies. The customer’s locale is critical for making many decisions daily. For example, a retailer can find popular shopping areas with location intelligence. Then, it can work on its target marketing efforts accordingly.


These businesses consider location intelligence vital for optimizing their routes, improving safety, and reducing emissions. You can also analyze the real-time traffic data to route vehicles more efficiently. It would help you to reduce your fuel consumption and carbon footprint.

Healthcare Organizations

We all know about the enormous impact of COVID-19 on our everyday lives. Healthcare organizations relied heavily on location intelligence to track disease outbreaks and identify where resources were most necessary. It can also help them in predicting patient outcomes depending on location data.


Federal authorities can use location intelligence to plan infrastructure projects, public safety, and environmental monitoring. For example, a local governmental agency can rely on location intelligence for mapping out emergy response routes. The right intelligence is also helpful in identifying areas with high crime rates, proof of air quality, or higher natural calamities.

Real Estate Companies

Successful realtors often use location intelligence to discover new development opportunities. It also helps them to check property values. Plus, they can predict housing market trends in a particular area. As a realtor, you can make more informed decisions by analyzing data on transportation infrastructure, population density, and other factors.

Finance Industry

Banks and other financial institutions rely on location intelligence to gain value. It can provide them with details on customer preferences and interests to improve customer relationships. They can use intelligence knot crystal tear location for site selection and targeted marketing.

Insurance Industry

These companies can use location intelligence to assess information on property type, floor plans, the property’s age, and more. All this information can help insurance providers to estimate risks and calculate premiums.

Hospitality Businesses

To improve the booking and signup processes, hospitality businesses can use location intelligence on their online forms. It would help them to ensure a round customer journey by providing information on offers, places to stay, and other communications.

So, there are so many benefits and use cases of location intelligence. What about the disadvantages or challenges? There must be some, right?

Challenges of Location Intelligence That You Must Know

Although we discussed the benefits and challenges of location intelligence. This technology, however, faces some critical challenges;

Finding Useful and Contextual Data

Collecting location intelligence data could be overwhelming. It requires innovative technologies and talent. Yet, after data collection, it is vital to contextualize the location data to gain more valuable insights.

Your business can use high-end data cleansing techniques to remove data disturbances.

Maintaining Data Quality and Accuracy

Businesses are increasingly dependent on location data intelligence. The information must be accurate, up-to-date, and accurate.  Thus, your business derives this data from a reliable location data provider. It would greatly benefit you to make informed decisions. Also, discover how frequently you update the data. Regular updates directly relate to finding an opportunity to reach potential customers.

A lack of data or inaccurate information can reduce the effectiveness of your campaigns using location intelligence. It is a challenging task to optimize your campaigns with poor data. You might face higher customer acquisition costs.

Lack of Tools and Resources

Ensuring that your data comes from trustworthy location intelligence solutions is vital. You might need precise knowledge about data collection policy with some data providers. Your company working with location data intelligence must ensure the right tools. Apart from these tools, they also need the right people to run data analysis.

Also Read: Address Verification Process

Location Intelligence Vs. Business Intelligence

Category Location Intelligence  Business Intelligence 
Definition  It is the process of relying on geographical data to gather insights and make informed decisions.  It refers to the process of collecting, analyzing, and presenting business data to make better decisions. 
Data Sources  GIS, GPS, mobile devices, sensors, and social media. ERP, CRM, sales, marketing, HR, finance. 
Focus  Mapping, geocoding, routing, spatial analysis, spatial data, etc.  Key performance indicators (KPIs), trends, forecasting, business operations, and performance. 
Application  Supply chain optimization, retail site selection, logistics, and emergency response planning.  Sales and marketing analysis, financial analysis, supply chain management, budgeting, and forecasting.
Tools  Data visualization tools, GIS software, location analytics. Business intelligence software, data mining tools, predictive analytics tools, and data visualization tools. 
Users  Urban planners, marketers, logistics professionals, GIS analysts, and emergency responders.  Data analysts, business analysts, finance professionals, marketing professionals, and C-level executives. 
Challenges  Need special skills and knowledge of spatial data, and GIS software.  Lack of data integration, data quality, and difficulty in identifying relevant data. 
Future Trends  Increase in the adaption of artificial intelligence and machine learning for location analysis.  More focus on predictive analytics and real-time data analysis. 

Location Intelligence Trends in 2023 That You Must Know

It is one of the most popular trends in 2023. Individuals and businesses use location intelligence to add context to social, user, transactional, and sensor data.

This growth in adoption rate is increasing:

  • IoT-enabled devices
  • Internet users
  • Online shopping
  • Smartphone penetration

As an address verification expert, we think these are the prominent location intelligence trends in 2023;

Real-Time Data Availability:

Increasing bandwidth limits and blazing-fast 5G internet make real-time location intelligence possible. Companies use location data from social media to get deeper useful insights. For example, real-time data is vital for various clever use cases.

Increasing New Use Cases:

Before, only a fistful of industries used location intelligence in their operations. The COVID-19 pandemic had a crucial role in finding innovations for different use cases of this technology. More companies are exploring innovative use cases to improve their business process. This new interest is making location intelligence a profound trend in the IT world.

Managing the COVID-19 Pandemic:

This pandemic was the main reason behind the increasing demand for geographically-relevant information. More people understood the potential of maps and their value as an effective communication tool. Location intelligence solutions have a significant role in helping governments and medical authorities. They were able to create COVID-19 dashboards with relevant information and key statistics. It gave us precise knowledge about cases, recovery rates, fatalities, medical centers, etc.

Developing Smart Cities:

You can get actionable insights to improve private and public sectors with location intelligence. It can help administrations to identify various patterns and make strategic decisions. Policymakers can use geospatial data for urban planning, transportation, environment preservation, natural disasters, etc.

Location intelligence is already helping city developers. They are creating conservating projects and sustainable green spaces. It can also play a vital part in city planning with 3D technologies.

Personalization of Customer Experience:

Everyone wants to feel exclusive and valuable with a unique customer experience. Successful businesses use tailored brand messaging to grow their customer base. Accurate location intelligence helps them to understand user behavior.

For example, restaurants and retail stores rely on location intelligence. It helps in activating some functionalities from their app. It helps them to increase footfall and attract existing customers. Their shopping experience can also become more immersive and tailored.

Indoor Mapping:

It is also becoming increasingly famous with location intelligence from WiFi networks, GPS apps, and beacons. Individuals can get geospatial views of various infrastructures, including airports, auditoriums, halls, factories, plants, etc.

Effective Disaster Management:

Natural disasters often lead to colossal economic losses worldwide. Real-time information with location intelligence can be useful in disaster management. Authorities can work for prevention, mitigation, response, and relief.

With location data intelligence, authorities can manage disasters like wildfires or tornadoes. It would help them to make informed decisions in a critical environment.

Checking the deliverability of addresses is also vital for businesses. It helps them to reduce their postage costs, delays, and lost mail. Here’s where address validation comes into play,

Address Validation with Location Intelligence

An address validation service is vital for maintaining a customer database. Location Intelligence uses the fast-calculating capability of modern platforms to provide delivery information on locations. You can use this data for marketing, commerce, and communication.

Location intelligence is like a needle in a haystack. The bigger picture comes with address validation platforms like PostGrid.

So what must you do to take the best advantage of location intelligence?

First, you must select the ideal geocoding service to get location intelligence services. It would help your organization to make more strategic decisions.

PostGrid’s Address Verification API also provides a geocoding service that helps you to drive meaningful insights from location data. You can use our platform for autocompleting, verifying, validating, and standardizing addresses to local postal standards.

Implementing Location Intelligence to Businesses from Any Industry

Whether you are running a retail business or a healthcare organization, our geocoding service is ideal for any business to get complete and accurate location intelligence. It helps them to integrate products and reach any customer, no matter where they live.

PostGrid enhances your global and local insights simultaneously, giving you a competitive advantage. Any organization, regardless of size, location, or sector, can boost its conversions with our help.

Moving Your Business to The Next Level with PostGrid Location Intelligence

Are you tired of relying on inaccurate location information? Get real-time location insights with PostGrid address verification API and achieve your goals.

Going Global with Your Business

We cover more than 245 countries and regions to give you insights from a global audience. Reaching an international customer base is incredibly easy with PostGrid.

Reduction of Failed Deliveries

A business could suffer a great deal from a failure to deliver. Enhanced data cleansing methods empower your organization to verify addresses in a blaze.

Transform Your User Experience

You can make your customer experience exceptional by leveraging location intelligence from our address verification API. It also helps you to save time and money.

Improve Customer Conversion

With the help of our innovative technology, you can optimize your customers’ journey to increase customer conversions and completeness. Increase profits and the potential of your business.

Features That Make Our Location Intelligence Services Incredible

Businesses prefer using our API to gather critical customer insights, expertise, and services. These features make us a trustworthy location intelligence provider;

Rest API

There’s no need to worry about ease of use or implementation with PostGrid. We make everything simpler with our REST API. Integrate the address verification API with any popular programming language. We give you the most accurate location intelligence.

Canada Post & USPS Certification

Ensure accurate address data with Canada Post (SERP) and USPS (CASS) certifications. These certifications help you to gain precise location data intelligence.

Premise Level Data

The certifications from USPS and Canada Posts help you to correct addresses to the premise level. Thus, you can ensure that the address format of your database is correct.

Developer Support

Access knowledge-rich developer guides, API docs, and support docs. It would help your developers while using our API.

Smooth & Easy Integrations

Integrate our API with any popular CRMS, marketing automation tools, or more. There’s no need to have technical skills for smooth integrations.

SLA & Uptime Guaranteed

PostGrid gives you an uptime guarantee of 99% with 24/7/ 365 customer support. Smoothly gather location intelligence without any interruptions.

PostGrid Geocoding: Discovering Corresponding Locations for Addresses

  • Use our API to locate corresponding coordinates for each address from your address database.
  • Rely on our API for location intelligence and analytics. For example, you can understand your customers’ density in different locations. It would let you optimize your marketing campaigns.
  • We can give you location intelligence in CSV or JSON formats.
  • Save your address data and location information without any restrictions or extra charges.

What are Some Best Practices for Geocoding and Location Intelligence that We Recommend?

It is vital for a business to consider these practices to achieve successful use of location intelligence;

Gather Accurate and Complete Address Data 

It is the most critical step to ensure precise geocoding with our API. We recommend you collect adequate and accurate data. Your data comprise street name and number, city, state, and postal code. Your geocoding process would have more accurate results with high-quality address data.

Standardize Your Address Data

Do you have to have accurate and consistent results? It becomes vital to format your addresses in a standardized format for location intelligence. Avoid any misspellings, typos, or redundant information.

Handling the Errors and Exceptions

You might encounter various errors and exceptions in the geocoding process. Handle them gracefully to give users precise and informative error messages.

Optimizing the Queries

Geocoding is often a resource-intensive process. Thus, it would help if you optimized your queries to reduce API usage and enhance performance. We recommend batch queries, catch results, and decrease redundant queries for better location intelligence.

Acknowledge Data Privacy

Only some people want to share their location data. Thus, you must respect this and collect only the least data necessary for location intelligence. Businesses have to adhere to security protocols and data privacy regulations.

Keep Up With Our API Changes

We constantly update our API to maintain the accuracy and relevancy of address data. It would help if you considered looking at our API documentation to learn about the updates and features in advance.

Signup now to access trustworthy location intelligence software.

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