Direct Mail

How Much Does A Forever Stamp Cost

By 14 September 2025May 21st, 2026No Comments
Forever Stamp Cost

How Much Does a Forever Stamp Cost in 2025: USPS Postal Service Stamp Prices

In 2022, USPS created a record of shipping 12.9 million First-Class Mail pieces. Also, the usage was quite high in 2021. It means US individuals and businesses used 12.9 million stamps. 

Despite rumors that people no longer use postal services, this figure proves that many still rely on the Post Office to send and receive items. 

Hence, learning how much does a Forever stamp cost makes sense! You can use these stamps to send documents, postcards, letters, bills, invoices, and other correspondence. 

Forever Stamp Cost

The best part is First-Class Mail is the most affordable mailing service for sending on-demand mailers. And every Forever stamp lets you send one First-Class Mail item under one ounce. 

This blog helps you understand the cost (Forever stamp) and how to use it. Also, it discusses the methods to send direct mail using the postal services.

How Much Does a Forever Stamp Cost in 2025?

USPS hiked the cost Forever stamp to 68 cents—up from 66 cents, the rate between July 2023 and January 2024. It planned the hike to take effect from January 21 earlier this year. USPS’s governor of the postal services approved the hike earlier in January. 

It is the third price hike by the USPS within one year, and you can expect another hike by five cents in July 2024. The Post Office has clarified that this increase is the result of inflation. It has to adjust the First-Class Mail prices to keep its operations running smoothly. 

Please note that it is the 18th stamp price modification since 2000. Though many Americans have diverted their communication channels using email and social media, they still use snail mail. 

Recently, USPS announced three price modifications: July 2022, January 2023, and July 2023. However, it was different in the 1900s in the U.S. The Forever stamp rate only saw three to four hikes every decade between 1970 and 2000.

How does this matter to businesses? Well, individuals have reduced using traditional mail, not companies. Many organizations use mailings for promotional, transactional, and compliance communications. It has reduced the competition in the direct mail sector, making it apt for breaking through the cluster and directly connecting with decision-makers. 

Hence, even if the Forever stamp rate increases regularly, they can adjust it using the high ROI on direct mailings. 

Here are other stamp price increases: 

  • The price of sending domestic postcards goes up to 53 cents from 51 cents. 
  • Metered 1-ounce envelopes now cost 64 cents, up from 63 cents. 
  • USPS also increased postage to send insured packages and Certified Mail items. 
  • Sending postcards and 1-ounce letters to global destinations costs $1.55, up by five cents. 

Knowing how much does a book of Forever stamps costs can simplify managing expenses. You can use PostGrid’s direct mail API to print and ship your postcards, invoices, statements, letters, and other mailpieces at reasonable prices. 

What Are Forever Stamps?

Forever stamps are First-Class Mail postage instruments. You can buy them online from the USPS website or visit the Post Office to purchase them in bundles and save money. The best part is that Forever stamps allow you to use them at the same prices lifelong because they are non-denominational.

Imagine you buy a stamp today for 68 cents, which is the cost Forever stamp. If the rates increase to $1 after a year, you can still use the same stamp to send your 1-ounce letters or postcards. You don’t need to pay extra postage. It is why many people and companies stock up on stamps at low rates, primarily in rolls.

However, users face restrictions because they must pay surcharges or attach an extra stamp if their letters and postcards weigh slightly more than one ounce. 

Please note that the postage depends on many factors (aside from the mailer’s weight). You must consider its origin, shipping destination, size, shape, and preferred mailing option. Any add-ons also cost extra.

Learning how much does a roll of Forever stamps costs could help you plan your First-Class mailing better, which lets you send 

Forever Stamps - The History

Before USPS introduced stamps in 1847, the postal employees would take the mailers to the Post Office. The Postmaster would write the postage on the envelope or package’s upper right corner based on the number of sheets and the estimated distance. Senders could pay the complete or partial postage in advance or have the carrier collect it from the recipient. 

Consequentially, USPS created many stamps, like the Forever and commemorative stamps. You can also find semipostals, non-denominated stamps, and self-adhesives. 

The primary purpose of making stamps last forever is to eliminate the trouble of throwing away stamps whenever USPS hikes the prices. Senders also wanted a solution to not buy stamps repeatedly after every rate increase. The concept of Forever stamps helped reserve these postage instruments. 

The first Forever stamp was available to use on April 12, 2007. At the time- it was equal to the First-Class Mail postage, which was 41 cents. 

The initial Forever stamps had the phrase, “USA FIRST-CLASS FOREVER.” They also had an image of the Liberty Bell. Later, they dropped the additional words, leaving the “Forever” tag. 

However, please remember that you can also send Priority Mail, Priority Mail Express, Certified Mail, and other shipments using Forever stamps. You don’t need to visit the Post Office to buy different stamps; just add two or more stamps to cover the postage. 

Another interesting fact is that USPS only sold these stamps individually. Hence, you didn’t need to know how much does a roll of Forever stamps cost because bulk purchases didn’t exist. 

The Post Office started selling stamps in bundles or coils on December 1, 2010. 2015 was the first year when USPS allowed senders to pay the cost of Forever stamp to ship letters, postcards, etc. 

Where do I Buy Stamps at the Forever Stamp Rate?

USPS allows users to easily buy stamps from anywhere around them, including pharmacies, office supply stores, grocery shops, gas stations, banks, etc. Luckily, these places don’t charge extra. 

Additionally, you can select from different stamp designs. Most shops have many collections you can choose from based on the holidays or other occasions. Furthermore, stores like Target, Costco, and others sell stamps at legitimate prices. 

However, you might need to pay shipping charges over the Forever stamp rate if you order it online via a digital store. Hence, check these additional charges beforehand to avoid paying a fortune to have the shops send the coils to your doorstep.

How to Leverage Forever Stamps to Send Your Mailers?

Many people visit the Post Office at specific intervals, like after a week or month. They buy coils of stamps at the cost of Forever stamps based on their daily usage. It allows them to send postcards, checks, or letters whenever required without requiring you to order stamps online at the last minute. However, please follow the exact USPS-prescribed guidelines when placing stamps or writing the delivery address. 

You can stick the Forever stamps on the top right of your packages, postcards, or letters. Please place new stamps only (not the torn or worn-out ones). The automated USPS sorting machines might automatically reject the mailers with torn stamps, leading to mail returns and delays. 

You might pay almost double the Forever stamp rate if your mailpieces weigh more or have irregular shapes. Hence, stock up on denomination stamps to pay standard prices only. 

For example, imagine you must pay $1 for a letter. Denomination stamps will help you to avoid using two Forever stamps, spending almost 36 cents extra. 

Instead of affixing two Forever stamps, use one at the standard cost Forever stamp and use around four 10-c stamps.

How Many Stamps Are Worth Stocking Up On?

Individuals and businesses might have different mailing needs. Thus, how many stamps you must buy depends on

  • How many mail pieces do you send in one day or week?
  • What is your shipping budget?
  • How much does a Forever stamp cost?

You can control your budget well if you know the answers to these questions. If your usage is high and you can afford to send First-Class Mail on demand, you can buy stamps in bulk. Some stores do not sell rolls of stamps. Hence, it is better to call ahead of time before you visit the shop. 

This act allows senders to ship mailers at lower costs than they would originally pay if they bought the stamps individually at the Forever stamp rate. Companies can see significant savings over time. 

You can set a shipping budget aside to consider how many stamps should you buy upfront. For example, if you mail often and have an enormous budget, it is best to order stamps in bulk online. These businesses also have a shipping permit to mail in bulk and might send USPS Marketing Mail instead of relying on First-Class Mail. 

PostGrid’s automated direct mail API allows you to send offline mailers without worrying about how much does a book of Forever stamps costs or putting in hours of your time. We help you get discounted prices. 

Also, you can use many shipping methods to cut costs, like dropshipping, mail commingling, presorting, and adding barcodes. PostGrid allows senders to presort as many items as they want to send to speed up deliveries and maintain efficiency. 

:bulb: Also Read: Where to Buy Stamps

Send Your Offline Mailers With PostGrid and Cut Print and Mail Costs

Buying stamps in bulk might help you manage expenses. However, a direct mail campaign still demands many expenses, like design, printing, etc. You must also pay for stationery, like ink cartridges, labels, etc. 

How can you manage the cost Forever stamp with other expenses?

Automation is the answer! You can leverage direct mail automated services to prepare your mailers in high quality. It lets you perform all tasks online, from printing papers and labeling envelopes to mailing and tracking. 

PostGrid helps businesses in all sectors plan and conduct profitable mailing campaigns without thinking, “How much does a Forever stamp cost?” Since our API or dashboard offers all-in-one solutions, you don’t need to pay for every service separately. It reduces the overall expenses, time, and effort, letting your staff members focus on other things instead of handling printing and logistics. 

Apart from managing expenses, PostGrid offers many advanced features, like API keys, address verification, list compilation, tracking, campaign analytics, HIPAA-level security, etc. 

Sign up to start planning and conducting mailings without worrying about how much does a Forever stamp costs!

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Kevin Villena

Kevin Villena

Kevin Villena is the direct mail automation and address data expert, boasting a decade of experience in the Direct mail industry. Kevin's extensive knowledge in Direct Mail and Address Data makes him an invaluable asset to the PostGrid team. His expertise encompasses developing and executing strategic marketing plans that drive marketing, sales and customer engagement. Kevin's deep understanding of address verification and direct mail logistics ensures that PostGrid's clients receive the most effective and accurate solutions. In his spare time, Kevin enjoys exploring new marketing trends, traveling, and attending industry conferences.