Address Verification

Ecommerce Checkout: Best Practices to Increase Conversions

By 26 March 2024April 14th, 2024No Comments

15 eCommerce Checkout Best Practices To Effectively Increase Conversions

Marketing your product tirelessly only to find that the customer abandoned your online store at the checkout is pretty disappointing and heartbreaking! 

But the good news is that it does not have to be that way. The most effective way to minimize the chances of your customers abandoning your website at the last minute is to strategize and follow eCommerce checkout best practices.

integrated direct mail marketing campaign

To understand how it works, you must first understand the concept of checkout abandonment.

Below we look at the eCommerce checkout process and how you can make the most out of it with planned and methodical practices. We will also discuss the common reasons behind checkout abandonments and their solutions, along with the difference between eCommerce checkout and cart abandonment.

What Is Checkout Abandonment In eCommerce?

Checkout abandonment in eCommerce is when a customer starts the checkout process but abandons it before completing the purchase. Using a formula, you can calculate the eCommerce checkout abandonment rate for your eCommerce store. All you have to do is divide the total number of completed transactions by the total of initiated transactions.

It is one of the biggest fears for eCommerce store owners. ECommerce checkout abandonments are sometimes more disheartening than not getting leads. The higher the checkout abandonment rate, the higher the impact on your bottom line. Moreover, these abandonments signify a loss of revenue to your online business.

It is no wonder that every online business wants to minimize its cart and checkout abandonment rates. The truth is that you can still salvage checkout abandonments and boost your conversion rate. Another vital thing to note about eCommerce checkout abandonment is that it is not the same as cart abandonment. 

Learning the difference between cart and checkout abandonment would be best to understand when the customer leaves your conversion funnel. Cart and checkout abandonment happens at different stages in the conversion funnel. Consequently, both cases have different reasons for customers leaving the conversion funnel.

It would be best to improve the checkout experience for your store to prevent the customer from navigating away from your online store.

Related Article: Best Ways to Reduce Abandoned Cart

Why Do eCommerce Customers Abandon During Checkout?

Customers abandoning your eCommerce store is a concern at any point, even if they don't get as far as adding the product to the cart. But when the customer adds a product to the cart, they become a priority target for your business. And as the customer moves up the conversion funnel and enters the eCommerce checkout phase, the customer's priority also increases.

At this point, you know that the customer wants your product that they even went so far as proceed to the checkout. The most important question you must ask yourself is, “Why?” Why did the customer abandon even after reaching the eCommerce checkout stage?

There is no one correct answer to this question because people abandon their checkout for numerous reasons. It can vary depending on several factors, such as the industry, the target audience, etc. More importantly, the reason for eCommerce checkout abandonment can change from one customer to the next.

However, we can give you valuable insight into the most common reasons for eCommerce checkout abandonment, and they are as follows.

Surprise Costs/Charges

eCommerce customers hate surprise costs and charges. The customer will reconsider their decision if the eCommerce checkout's product cost differs from the displayed price. It forces the customer to second-guess the purchase value. As you can imagine, it can often lead the customer to your competitors.

Typically, the additional fee for eCommerce purchases includes shipping costs and taxes. As a consumer, you have also encountered a situation where you found a good deal online. But, once you proceed to the eCommerce checkout, you see an additional shipping cost and immediately abandon the purchase.

No Guest Purchase Option

Another significant reason for eCommerce checkout abandonment is forcing the customer to create an account to place their order. Modern-day consumers crave convenience over anything else. The movement they see that they would have to go through a signup process, they give up.

Consumers find it convenient to sign up to purchase a single product. It is always best to have a guest eCommerce checkout option for your eCommerce website. You can effectively reduce your site's checkout abandonment rate.

Complicated Checkout Process

The shopping experience on an eCommerce site should always be simple and intuitive. Customers should never have to stop and wonder what step to take next during the eCommerce checkout process. Customers expect fast and convenient checkout from your eCommerce site.

Failing to deliver such a checkout process can often lead to checkout abandonments. Make sure that you have a seamless interface to facilitate friction-free checkout. You can improve the checkout experience with features like Address Autocomplete, which automatically detects and fills the user's address.

Restrictions In Shipping

One of the most significant factors in ensuring the best eCommerce checkout experience for your business is delivery. The customer will likely abandon their checkout if they find out that you do not deliver to their address. Usually, the customer finds this out after going through the trouble of entering their address.

In that case, the customer is likely dissatisfied with your eCommerce checkout experience and is unlikely to revisit your business. You can minimize such issues by offering multiple shipping and customized delivery options.

Security Concerns

To complete a purchase on your eCommerce store, the customer must provide you with precious information. Customers are unlikely to type in their personal information on a shady website. Your security measures can impact the eCommerce checkout processes significantly.

Ensuring that the customer feels safe providing their information to your online business by displaying a security badge whenever possible. Providing the best eCommerce checkout experience depends greatly on security and professional-looking checkout pages.

Lack Of Flexible Payment Methods

Offering flexible payment methods is one of the basics in eCommerce transactions. You have the right product, price, and, more importantly, the right customer willing to purchase. But none of it matters if your eCommerce checkout option does not support flexible payment methods.

As you know, eCommerce is a game of convenience, and payment convenience is at the top of the list of eCommerce conveniences. The customer should have the option to choose whichever payment method they prefer to make the purchase. Without payment flexibility, you will likely see high eCommerce checkout abandonment rates.

Errors And Performance Issues 

Another common reason for eCommerce checkout abandonment is your online store's error or performance issues. The bounce rate of a website can increase by a staggering 90% if the page load speed drops from 1 second to 5 seconds. Your checkout page is not immune to this statistic.

Your eCommerce store can get away with minor performance issues. But the customer is unlikely to complete the eCommerce checkout with a sluggish website. Besides that, you must also ensure that your eCommerce store has close to zero downtime or crashes to minimize the abandonment rates.

Related Article: Ecommerce CRO: “X” Conversion Rate Optimization Tips + Tricks to Drive More Sales

What Is The Ideal eCommerce Checkout Flow For Your Business?

By creating the best eCommerce checkout experience for your business, you can stop users from abandoning your website at the last minute. To accomplish this, you need an adequate eCommerce checkout flow that encourages the customer to purchase.

As you know, the eCommerce checkout process includes various steps. Your eCommerce customer has to complete each step to purchase from your online business. Optimize all steps to create an ideal checkout process and improve customer satisfaction.

Every step in the eCommerce checkout process should be frictionless and urge the customer to the next step. It would be best if you make the checkout process as simple as possible so the customers can quickly make their purchases. The basic checkout process in an eCommerce store includes the following steps.

Step 1: Browsing Products And Adding To Cart

The eCommerce checkout process begins from the moment the customer adds a product or product to the cart. But to get there, the customer should be able to browse through your website quickly and find the product they want.

Although it is technically not part of the eCommerce checkout process, you must also optimize the product browsing for the customer. Consider adding features like “easy add to cart” to initiate the checkout process quickly.

Step 2: Provide Billing And Shipping Information

The eCommerce checkout process begins after the customer adds the product to the cart and proceeds to checkout. The customer must provide their purchase billing and shipping information in this step. In many cases, the billing and shipping information are the same unless they are making the purchase for someone else or to a different address.

Providing the billing and shipping information is also the most time-consuming part of the eCommerce checkout process. It is best to use PostGrid's Address Autocomplete API to make this step more convenient for the customer. Our solution suggests verified addresses from the USPS address database based on the text input of your customers.

Many people often abandon their checkout if they must type in their address a second time. Our solutions ensure it does not happen on your eCommerce store. Besides that, the customer can also view the billing details and check whether the price matches the price on the product page. 

Step 3: Preview Order

In this step, the customer gets to preview the order details. It includes everything from the breakdown of the bill to the shipping address. Once you reach this stage in the eCommerce checkout process, the chances of abandonment become less.

Moreover, if you use PostGrid's API for suggesting verified addresses, there is no scope for a manual error either. It optimizes the significant aspects of the eCommerce checkout process. Additionally, it ensures the customer does not have to back and forth to edit their shipping information.

Step 4: Payment Processing

The payment step is another crucial step in the eCommerce checkout process. Integrate all primary payment methods into your eCommerce store. Your eCommerce store should have a different payment option to facilitate customer payment.

Card payments, mobile wallets, and COD are some of the more popular options that your eCommerce store must have. Suppose the customer needs help finding their desired payment option. In that case, they can still abandon the eCommerce checkout process even at this stage. 

Step 5: Order Confirmation

The order confirmation is the final stage in the eCommerce checkout process. You have already received your payment, and there is no chance of checkout abandonment happening anymore. However, you still need to reassure the customer that you received their order. It tells the customer that the payment went through and will soon receive whatever product or service they purchased.

Remember that the eCommerce checkout process is not the same in every case. The steps above explain the general idea behind the checkout process. For instance, digital products such as antivirus software do not require shipping details from the customer. Similarly, the checkout process can vary for other products and industries. 


Cart Abandonment VS Checkout Abandonment

As we mentioned, eCommerce checkout abandonment and checkout abandonment are different. However, both of them do have some similarities. For instance, checkout and cart abandonment involve the customer abandoning a sale. Typically, both abandonments happened due to some form of friction in the conversion process.

The primary difference between eCommerce checkout and cart abandonment is when they drop the purchase in the conversion funnel. In cart abandonment, the customer adds an item to their cart when they browse through your eCommerce store. But the customer leaves the product in the cart and never proceeds to checkout.

In checkout abandonment, the customer adds the item to the cart and proceeds to checkout. However, the customer drops the purchase decision during the eCommerce checkout process. As you can see above, there are various stages in the checkout process, and the customer can abandon their purchase decision at any stage.

There are numerous reasons customers may abandon their purchase decision, and we discussed the major ones above. Now, the only thing you need to do is to learn how you can optimize the eCommerce checkout process and minimize abandonments.

Related Article: Direct Mail for Retail and eCommerce

15 eCommerce Checkout Best Practices For Your Business

Now, you know what eCommerce checkout abandonment is and how it's different from cart abandonment. We also discussed some of the most common reasons behind checkout abandonment. All that's left for us to do is explain how you can minimize checkout abandonment for your eCommerce business.

Below we discuss some of the best practices for eCommerce checkout you can follow to ensure a friction-free checkout experience. The more streamlined your checkout experience, the better will be your conversion rate. So, make it a point to follow as many best practices as possible to minimize checkout abandonment and boost conversions for your online business.

Here are some of the best practices for eCommerce checkout you may use:

#1 Automatically Suggest Verified Addresses During eCommerce Checkout

One of the most inconvenient things about purchasing from a new eCommerce store without an account is filling out the shipping details. It is usually the most lengthy information that goes into the form. More often than not, if the page refreshes or accidentally closes, the customer will likely abandon the eCommerce checkout rather than fill in the address again.

Hence, ensuring this doesn't happen in your eCommerce store is in your best interest. Fortunately, there is a simple solution to this problem. You can use PostGrid's address verification software to suggest verified addresses from the USPS's official address database. Our system detects the user's text input and IP address to offer particular postal addresses to them during eCommerce checkout.

PostGrid's address verification solution only suggests standardized and verified addresses during eCommerce checkout. It means you can ensure the accuracy of the postal addresses. Our API can integrate seamlessly with all major CRM solutions, including HubSpot, Salesforce, and more. Your business also sees a better ROI with more accurate deliveries and minimum return rates.

Use PostGrid's address verification solution for more than just suggesting verified addresses to your customers. It can streamline various aspects of your eCommerce business, including order fulfillment. Besides eCommerce checkout, PostGrid's address verification solution can help you with the following.

  • It is easy and convenient for account creation to process.
  • We have a personalized eCommerce shopping experience.
  • POS or Point of Sale optimization.
  • It comes with the most accurate customer record management.
  • Order management optimization.
  • And more.

#2 Mobile eCommerce Checkout Optimization

Every modern eCommerce business must set up its business for easy and convenient mobile access. Over 60.9% of all website traffic is from mobile devices. People always remember things randomly and search for them online. It could be information regarding a product or the product itself. Such customers should be able to go through eCommerce checkout using their mobile devices quickly.

Imagine the sales and revenue it can cost you if you still need a mobile-optimized website. Moreover, eCommerce checkout best practices require you to optimize the user experience on mobile devices as much as your web interface. It means any advanced feature in the web interface should have the same or similar functionality in mobile devices.

You can use many eCommerce checkout best practices to enhance your eCommerce business's mobile experience. Besides making your website mobile optimized, you can also create a dedicated app for iOS and Android platforms. Remember to streamline your mobile app’s user experience, primarily for checkout.

You can integrate PostGrid address verification API with your mobile app. Our advanced solution offers a Zapier integration allowing PostGrid to connect with more than 1600 apps. You can use our Address Autocomplete API to make the shopping experience convenient for the user. The system automatically detects and suggests verified addresses during the eCommerce checkout process.

It is an excellent way to ensure that your customers can easily make purchases without the trouble of lengthy typing addresses. Using PostGrid's solution, you can significantly enhance your eCommerce checkout experience and create a good impression on your customers.

#3 Use Direct Mail To Lead Customers To eCommerce checkout 

In most cases, the challenge in executing a successful eCommerce checkout without abandonment is getting the customer to the checkout process. But what if you bypass the lengthy process and take the customer to checkout? With personalized direct mail, you can lead the customer directly to the checkout page using a QR code.

The process here is simple. You send a personalized marketing mailer to your customers using PostGrid's direct mail automation software. The system can help you create a customized letter for your audience and send it to them without any manual involvement. Your audience can use the QR code printed on the mailer to take themselves to the eCommerce checkout page.

However, this strategy depends significantly on how well you can target your marketing efforts. Customers will likely scan the code and pay if they are sure about the product. Fortunately, PostGrid's address verification solution can help you ensure successful eCommerce checkout for your business.

Our address verification solution has many advanced features, including an advanced geocoding feature. You can access various demographic data and other insights to target your marketing efforts better. As a result, you can present more relevant products to your audience and lead them directly to the eCommerce checkout page.

#4 Facilitate A Guest Checkout Option

In 2023, it is a must for your eCommerce store to have a guest checkout option. Yes, the ultimate goal for any eCommerce company is to have a recurring customer base and enhance retention. But, you can gain nothing from discouraging one-time purchases on your online store with a lengthy eCommerce checkout option.

Implementing a guest checkout feature on your eCommerce website is the best way to boost sales from one-time buyers. Customers can reach your website in various ways. The customer may have seen a social media ad on Instagram, or they Googled a product, and your Google ad popped up. In such cases, it is best to have guest eCommerce checkout features on your website.

Think about it. You already spend money on ad campaigns to bring the customer to your website or sale page. Losing a potential sale because it's mandatory to sign up and create an account is the same as flushing your money down the drain. Ideally, your checkout page best practices should include a guest checkout option precisely for such situations.

The inconvenience of providing their details and going through the whole signup process is enough to discourage a customer. Online businesses use checkout page best practices like Address Autocomplete to help customers simplify the checkout process. Still, requiring your customers to create an account for a simple one-time purchase could do you more harm than good.

#5 Ensure Payment Flexibility

Numerous eCommerce companies are yet to prioritize payment flexibility for a smoother eCommerce checkout experience. Payment integrations can be a complex operation, and it is understandable if you want to put off making significant changes to your store.

Moreover, new and more advanced payment technology keeps releasing every other day, and it is hard to keep up with it. Nonetheless, you must update your eCommerce store with the latest FinTech solutions to provide a seamless eCommerce checkout experience. The customer quickly presses the back button if the payment page does not have their preferred payment option.

For most people, the inconvenience is a big enough reason to abandon their eCommerce payment. Even if the customer is keen on buying the product, and their only payment option is unavailable, the customer's only option is to abandon the purchase. All these can result in a significant number of eCommerce checkout abandonments.

Integrating every single payment method into your eCommerce website is optional. But it would be best to offer diverse options that cover at least all the significantly popular payment options. In other words, your eCommerce checkout process should be flexible enough to support most payment options, such as the following.

  • Card payments
  • Mobile wallets
  • Cash on delivery
  • Credit (for B2B transactions)
  • And more.

#6 Eliminate Surprise Costs/Fees

Another popular reason for eCommerce checkout abandonment is surprise costs and fees. There are many instances where the customer likes the product, proceeds to buy it, and finds hidden charges.

The surprise cost could be a shipping fee, taxes, or something else. Seeing the shipping (or any other additional charges) during checkout can also have a placebo effect on the customer.

There are even instances where the customer buys the product for an overall higher price simply because there is zero shipping cost. If the price difference during checkout is low, you may still get a successful conversion. But it is likely to make the customer second guess your pricing, which can lead to eCommerce checkout abandonment.

There is a fair chance that such customers go online and check the product's price in your competitor's store. If the competitor offers a better deal, the customer will likely buy the product from there. Without the best eCommerce checkout experience, you can lose successful conversions and push the audience to your competition.

The solution here is simple. You must show the final price, including all the additional charges, in the cart itself. You can provide the best eCommerce checkout experience by giving a detailed breakdown of the final order total.

It can include details regarding the subtotal, shipping fees, taxes applicable, and more. Besides minimizing checkout abandonment, it also helps you appear more transparent to the customer and earn their trust.

#7 Use Minimalistic And Simple Designs 

You can use colorful and funky designs for your eCommerce store to make it more attractive. But when it comes to eCommerce checkout, your best approach is to go for a minimalist and simple design. If the customer is already in the checkout session, you no longer need to grab their attention. At this point, it is all about ease of use and convenience.

Your goal is to push them through the conversion funnel and make the payment. And to do this, you must eliminate any design element that could distract the user. Your eCommerce checkout best practices should include removing distracting elements such as headers and footers. Other design elements the customer may find distracting in your eCommerce store include the following.

  • Menu buttons
  • Pop-ups
  • Product recommendations
  • Unnecessary images

Using a simple design, you can smoothly guide the customer through the eCommerce checkout process. It should use an intuitive design where the customer can see through the path they must take to make the purchase. A minimalistic design helps you ensure that the customer reaches the payment page safely without any distractions.

#8 Highlight Security Badges And Seals

One of the best ways to show that your eCommerce business is legit is to feature security badges and seals on your website. It is one of the most effective eCommerce checkout flow best practices because it adds value to your brand's credibility. For example, let's say that a new audience comes to your website. The customer has no idea about your brand and is entirely new to it.

In this case, it is only understandable if the customer is reluctant to make the payment. Now, imagine that your website needs a better interface or that your eCommerce checkout process needs to be more put together. Such a design could easily have the customer second-guessing your brand's credibility and buying decision.

The best way to avoid misunderstanding and enhance your eCommerce brand's credibility is to feature security badges and seals at the checkout. Moreover, it would be best if you made it a point to display these badges and seals throughout the eCommerce checkout process. The customer will notice the security badges and seals and feel more confident to purchase from your online business.

Besides putting the customer at ease, security badges and seals indicate your brand's reliability. Even if the customer abandons the eCommerce checkout process in between for some other reason, it still shows your brand in a good light. If you still need security compliance certification, it is high time you get them now.

#9 Utilize Form Validation, And Error Notifications

This process involves checking the user's information and ensuring the data is valid. The form allows you to alert the user if they need to add or correct any information. It is excellent to improve the checkout experience on your eCommerce site. Typically, the user can only proceed from the field page after filling in all the elements.

One of the benefits of including form validation in eCommerce checkout forms is that it allows you to ensure the data is correct. But there is a catch. The degree of correctness of the data can vary depending on the tools you use. Typically, the form fields are great for detecting numbers and verifying them. You can also add capabilities to the form to avoid using special characters in specific areas.

PostGrid's address verification solution can do a similar job for you. You can use our Address Autocomplete feature to enable users to fill in their postal addresses almost effortlessly. And the best part is that you get verified and reliable addresses for your eCommerce business, enhancing your order fulfillment capabilities. It is a must-have eCommerce checkout feature for your online store.

Error notification involves alerting the customer if the data they entered is wrong. Typically, the form fields turn red to indicate inaccurate data. Moreover, the customer can only proceed to the eCommerce checkout process once they correct the mistake. It is one of the most efficient ways to validate your eCommerce transactions.

#10 Provide Timely Customer Service

Customer support is a big part of eCommerce, and you must pay attention to it under any circumstances. It is necessary to boost conversions and sales at the correct time and plays a crucial role in the eCommerce checkout process.

Imagine a customer faces some form of difficulty in completing a purchase on your eCommerce store. The customer could quickly abandon your site and search for a similar or better deal online. But the timely interference from your customer support could soon turn the situation around in your favor. Including customer support as one of your checkout best practices is essential.

Consider creating a knowledge base to support your customers and answer FAQs. Besides that, consider using a call center and live chat support to help your user with their eCommerce checkout process. Make it a point to reach out to them first in case you detect a checkout abandonment and follow up on the same.

Typically, businesses follow up on cart and checkout abandonment with a personalized message. Although you can send this message via email, it is best to use a personalized postcard or letter for better results. Direct mail has a tremendous open rate of 90% and has the best chance of getting a positive response from the customer. You can use a similar approach to salvage eCommerce checkout abandonments.

#11 Implement A Progress Indicator 

The complexity of your eCommerce checkout process can vary depending on the industry and the type of product you sell. Sometimes, the checkout process only involves a single page, which is ideal for minimizing checkout abandonment rates. However, for many online businesses, the checkout process is multi-page or multi-step.

Consider implementing a progress indicator if your eCommerce checkout process has multiple pages or steps. By doing so, you can simplify the checkout process for the user and make the review easier for them. It allows the user to accurately track where in the checkout process they are currently in and know when it will get over.

Most users find the eCommerce checkout's progress indicator very helpful and make shopping more convenient. More importantly, the progress indicator serves as a guide that takes the customer through the process. It ensures the customer knows how soon they can purchase the product from their online store.

#12 Build Trust With Your Prospective Customers

Your eCommerce checkout best practices should include various steps to enhance and grow trust in your brand. You can build trust among prospective and current customers in several ways. Ensure the customer knows you are there for them if they need your help. It means having excellent customer support ready to serve the customer at any time of the day.

One way you can earn the trust of your customers and prospects is to feature customer testimonials. We are talking about more than just your website. You can use testimonials wherever it is possible to do so. For example, you can feature snippets of testimonials in your direct mail campaigns. Positive testimonials can significantly impact brand perception and help minimize eCommerce checkout rates.

You can add a QR code or link to your case studies in the marketing mailer. The customer can scan the same and see that your company is legit. Although this strategy is not directly applicable as one of the eCommerce checkout best practices, the end effects are the same. Carefully targeting your audience can tremendously impact such direct mail campaigns.

Besides that, you must ensure easy access to customer support to gain customer trust. Real-time chat options and phone support are always desirable for an eCommerce business. The more ways your customers can reach out to you for help, the more legit your business appears to the customer. And it is all the more reason to ensure best practices for eCommerce checkout.

#13 Use Discount Coupons And Promo Codes

Discounts and promo codes are one of the best checkout process best practices you can implement for your online store. However, it is tricky to design the area where customers can input discount codes. The thing about discount codes or voucher is that everyone wants them. So what happens if a customer without a discount code notices the area for providing the discount code?

The customer may look for a discount code online, and in the end, they may not return. Hence, the trick is to make the area for providing the discount code prominent without looking too obvious. The discount coupon or promo code is an excellent way to avoid eCommerce checkout abandonments. After all, no one wants to waste a great discount coupon.

Also, consider sending the discount coupon via direct mail. PostGrid offers a fully automated direct mail API to send personalized postcards and letters to your customers. You can include a document coupon or promo code in the mailer. It can help you improve the eCommerce checkout by forcing the customer to use the code before throwing it away.

By doing so, direct mail can add a sense of urgency to your discount coupon or promo code. You can even include a QR code in the mailer that takes the customer directly to the eCommerce checkout page. But this approach only works if you can target customers with high precision. PostGrid's advanced solution can help you with this.

#14 Get Only The Information You Need

Another way to ensure eCommerce checkout flow best practices for your business is to collect only the necessary information from your customers. The approach is to always ask for the bare minimum information from your customers. For example, you don't need to know details like the customer's favorite colors or an alternate phone number for the signup.

Added steps can significantly impact user convenience, which could be enough reason for the customer to abandon the eCommerce checkout process. The more information you require from the customer, the more time they have to spend on checkout. A significant number of your customers arrive at the checkout page by an impulse decision.

Spending too much time on the eCommerce checkout page is enough to make customers second-guess themselves. Hence, asking for unnecessary information from the customer could lead to a loss of sales and harm your ROI. To ensure this does not happen, you must only collect the bare minimum details from the customer.

You can further enhance the customer journey by implementing features like Address Autocomplete. By doing so, the customer can fill in their address details with a minimum number of keystrokes. Moreover, there is no risk of data discrepancy in eCommerce checkout because the information is directly from the USPS database.

Information such as the customer's email and delivery address are essential for order fulfillment. PostGrid for eCommerce can ensure the accuracy of the data you collect and provide the utmost convenience during the eCommerce checkout process.

#15 Send An Order Confirmation

Providing an order confirmation to customers is one of the best checkout process practices for your store. You must start paying attention to the customer soon after they make their payment for a purchase. Consider sending them an order confirmation message to ensure a memorable shopping experience for your customers.

Most companies send their order confirmation via email, but you can choose any convenient channel. But you have to make sure that the customer gets the message. A more efficient channel for such checkout process best practices is direct mail. It can add a personal touch to your order confirmation message.

Use PostGrid's direct mail API to send order confirmation letters to your target audience automatically. Moreover, you can use our advanced ecommerce address verification solution to ensure the deliverability of your notes. It means you will never have to stop and wonder whether your customer received your mail.

That's not all. You can use the order confirmation to provide all the necessary purchase details. It can include details like a breakdown of the product's total cost, delivery estimates, and other relevant information. As a result, you effectively enhance your overall eCommerce checkout process and even encourage loyalty in your one-time customers.

Also Read: Bulk Batch Address Verification Services 

Boosting Successful Conversions Using PostGrid's Address Verification Solution

PostGrid offers one of the most effective address verification software programs to enhance the eCommerce checkout experience for your customers. Our advanced solutions include helpful features like Address Autocomplete and Geocoding to improve your eCommerce conversions.

At PostGrid, our Address Autocomplete feature can suggest validated addresses in USPS's address database during the eCommerce checkout. Doing so makes the checkout process significantly more convenient because people hate typing in their lengthy addresses.

With PostGrid, customers can type the beginning of their address and get a list of postal address suggestions. Our automated solutions ensure that the address data you obtain from the eCommerce checkout process is valid and deliverable.

The address verification API can integrate seamlessly with your website and CRM solution. Also, our Zapier integration allows you to use PostGrid's advanced capabilities across 1600+ apps.

That's not all. You may use our automated direct mail services to direct the customer to your eCommerce checkout page. With the advanced geocoding capability of PostGrid's address verification solution, you can better target your marketing campaigns and lead the customers directly to the checkout page.

Talk to our experts now and learn how to implement eCommerce checkout best practices for your business with PostGrid's address verification solution!

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