Direct Mail Yellow Letters
In this do-everything-digital world, it is easy to abandon the old paper-based marketing when talking about advertising. As it may seem a little outdated, direct mail remains the most authentic way to get your message across and connect with your customers.
The same is the case with the direct mail yellow letters!
A yellow letter is a method to communicate with sellers, customers, prospects, and more. It may seem quaint on the surface but, it is one of the most effective direct mail strategies available. Yellow letters work the best when crafted correctly, as per SOC regulations.
This strategy is the best when talking to grab the attention of various property owners and track down consistent sales opportunities.
Here in this guide, you will learn all about the yellow letter strategy. We will also shed some light on what does SOC compliance means when talking about direct mail marketing.
So, let’s dive in!
What are Direct Mail Yellow Letters?
Yellow Letter is a strategy used by many businesses, marketers, and individuals. These letters are bright-colored and lined assets delivered to the desired list of recipients through the US Postal Service.
Additionally, such marketing pieces are generally handwritten on yellow legal pads. The main idea behind using yellow papers is to evoke a sense of personalization towards the recipient. Furthermore, the handwritten font will make the recipients feel special.
Now, this will eventually boost your brand reputation!
Yellow letters are even more powerful when coupled with automation tools or platforms like PostGrid. It helps you stand out from thousands of generic letters that your prospects tend to receive quite often.
PostGrid streamlines the process and ensures that your direct mail yellow page campaign fulfills all the SOC 2 compliance requirements before reaching out to your recipients.
Benefits of Direct Mail Yellow Letter
There are many benefits of using yellow letters. However, some are tangible, whereas some have psychological nature. Here are some of the many reasons for choosing yellow letters for your business:
High Leads & Rate of Conversions
With the proliferation of various digital marketing channels like social media, email marketing, and more, yellow letters are still liked and used by many today. It is because people prefer receiving personalized mail.
According to research, 41% of American citizens look forward to receiving direct mail every day. Additionally, according to a study by USPS, nearly 34% of companies prefer using direct mail for customer retention. The study also states that the Yellow Letters has high conversion rates than generic mail pieces.
Ease of Personalization
Yellow letters can easily cut through those overflowing email inboxes that generally annoy the customers every now and then. Also, one of the best things about the direct mail yellow letter campaign is that people still enjoy receiving personalized letters, postcards, and other assets.
Yellow letters are highly produced by industries like banking, real estate, finance & insurance, and more. They prefer using yellow letters because it looks and feels like a personalized letter.
The yellow-lined paper can be easily seen through various envelopes, generating curiosity among prospects. After all, it is not your typical direct mail printed on white and sent using those conventional white-colored envelopes.
It is Measurable
You can easily track the performance of direct mail yellow letter marketing campaigns. It is as simples as listing down who called or contacted back through digital platforms through your yellow letter. And, with this comes the ability to rectify and improvize your campaign by ensuring that it provides you with the desired outcomes.
Creating Direct Mail Yellow Letters As Per SOC Regulations
Now that you know the basics of Yellow letter marketing, here is a step-by-guide to formulate your first Direct Mail campaign:
Know Your Targets:
It is always best to start with your direct mail campaign by identifying your target audience. Generally, this involves sketching down the motivated prospects in your niche market. Such individuals are the ones who can be easily convinced to try your products or services.
Take notes of the requirements of your existing customers to target the new ones through your direct mail campaign. By doing so, you have a high chance of successfully converting your prospects into leads.
Try to understand why they should consider using your services or products and approach the yellow letter with utmost priority. Keep the content of your letters simple as it will help relate to the customer reading the same.
The aspects above will eventually help your business to build a long-lasting connection with customers. And will also boost your brand value.
Writing Note Your First Draft
Once done sketching down your target audience, it is time to move ahead and create your first draft. All you need here is to follow these simple steps:
- Content-Length: Long and irrelevant messages might bore your recipient. Therefore, keep your letter short and to the point. Make sure your letter is less than 100 words. And, when they contact, this is when you can explain your products and services in detail.
- Using Right Words: Again, short and meaningful letter content will do the trick here for you. Remember, your prospects will lose interest if your yellow letter is hard to understand.
- Add-in Important Information: So do not forget to add in your information like contact details, email, website, etc. This way, your prospects can get in touch with you.
Creating the Yellow Letters
Below are a few options that you can explore. Also, these factors highly depend on the number of letters you wish to send along with the time you have:
- Write It By Yourself: This route is taken by many businesses who wish to target a smaller target audience or have a limited budget.
- Hire a Professional: If you do not have time to write the letters yourself, hire someone to do the job.
- Use the Photocopy Technique: You can save a lot of your time by writing down the body of the letter. Just leave spaces to add the details of your customers. Make copies and send them to the desired destinations.
- Use an Automated Tool: An automated direct mail tool can help you save time and mountains of greens. Platforms like Postgrid is the best solutions for you if you wish to sen heaps of letter without worrying about the hassles. Just integrate the tool and get a hold of your direct mail yellow letter campaign like never before.
Tracking Down The Essence: Your Crucial Data
This strategy serves as the essence of every campaign. It also helps you to track and evaluate the performance of your direct mail yellow letter campaign. Here, you need to track the metrics that include the following:
- Number of letters you send
- How often do you send your yellow letters?
- Since you have been sending out the yellow letters.
Track down the responses that you are getting via phone calls, emails, direct mail, etc. Always ensure to answer calls and respond to your emails quickly. Try to find out what your customers want and by when.
Also, if you are not getting any sort of response, look at your already established strategies and improvise your yellow letter accordingly.
Conduct A Split Test
A split test helps you to polish your techniques to boost your response rate. Start by sending out two different yellow letters to the prospects of the same demographic. Make sure that each set of yellow letters have a different message and template design.
Find out which letter sets provide you with a response rate and repeat the same technique with other prospects.
Direct Mail Yellow Letters and SOC 2 Type 2 Certifications
SOC is also known as System and Operations Controls. It was developed by the American Institute of Certified Public Accountants (AICPA). SOC regulations are established to regulate the security of various organizations that tend to store or process data.
The SOC 2 Type 2 certification is designed to provide you with support with a sense of internal controls, security, availability, and more. It also helps keep data confidentiality involved in several processes.
In simple words, SOC regulations give you peace of mind by keeping your data safe while working with a SOC 2 Compliant company like PostGrid.
SOC Regulations and Direct Mail Yellow Letters: Working Hand-in-Hand
This means that the companies tend to operate as per the SOC 2 compliance requirements. Let us break that down for you. Here is how SOC 2 and direct mail work together:
- Data & Process Security: It evaluates whether the processes and systems of the company are protected from malicious access. This includes both logical and physical aspects of your direct mail yellow letters campaign.
- Availability and Accessibility: It refers to the availability and accessibility of the system, services, and products that are committed by the company.
- Operations & Integrity: It reflects the completeness, validity, accuracy, and authenticity of the system when talking about data processing.
- Protection & Confidentiality: This principle addresses the ability of the system to protect and keep the data or information of the customer highly confidential.
- Data Privacy: It ensures that all the data collected is used and retained according to the SOC 2 compliance requirements, keeping all the privacy-related commitments in mind.
SOC 2 Compliance Essentials
By now, you must be acquainted with what does soc compliance means! If you have ever attended a security seminar, you will understand that security is not as simple as it sounds.
As a matter of fact, it involves installing several software systems that generally we set and tend to forget. Keeping this in mind, we have listed some essentials related to SOC 2 compliance and data security management:
- Tech Stack and Infrastructure: To create a pro-level direct mail yellow letter campaign, you need to ensure that you have the best tech stack that works. It includes hardware, networking infrastructure, software solutions, CRM, and more.
- Well-Versed Team of Professionals: For a successful yellow letter campaign, make sure that you involve experienced personnel such as operators, developers, compliance teams, and dedicated managers.
- Tech-Procedures: Try involving automated tools and manual processes associated with the operations of a direct mail campaign.
- Data Management: Make sure all the required data is used and maintained accurately. Also, while creating a yellow letter campaign, everything related to transactions streams, addresses, files, customer databases, and more must be safe and secure.
When administering SOC 2 Type 2 certified audit, try going through the third-party reviews to understand how everything is implemented throughout the process. All the activities must be documented as part of SOC 2 regulations. Also, you must record all the non-conformities keeping the risk involved as a priority.
PostGrid Your A SOC 2 Compliant Platform
Yes, this is true! PostGrod is a SOC 2 compliant service provider. The platform is committed to providing a secured Direct Mail API solution that evolves based on your requirements. As part of their commitment, PostGrid maintains monthly & yearly audits, development, and execution. It is all done to ensure high-level security measures and testing of their processes.
To Wrap Up
The more digitally advanced the industries get, the more your customer craves personalized and trustworthy modes of communication. Here, a direct mail yellow letter campaign serves as a bridge between automation, marketing, and one-on-one interactions.
Yellow letters are a little expensive, but these are considered the most effective & efficient forms of direct mail marketing techniques. This unique strategy helps you to cut through a super-crowded marketplace and find those prospects, deals, and more that require a more personalized touch.
Are you still in the market looking for that perfect SOC 2 Compliant Platform?
You might have plenty of capital with an extensive customer base and network or even unmatched marketing skills.- These all are useless if you are not sure how to find the best and profitable opportunities. To do so, you need to work with a robust platform like PostGrid.