4 Best Direct Mail Postcard Examples for Your Postcard Marketing Campaign
There are many postcard examples you can follow for direct mail marketing. The best way to attract a new customer is to offer them a discount on their first purchase. Include only one coupon code on the postcard to avoid confusion. This approach creates space on the postcard, allowing for clearer pictures.
Offering customers a free trial of products or services they are genuinely interested in is highly attractive. If you time it right, your target audience is likely to try out the free trial. Giving away free products is similar, but each approach has its own unique benefits. Providing free trials for your services makes sense and can be beneficial for your customers.
Below, we discuss more such postcard examples in detail!
Key Takeaways:
- The postcard examples you collect for inspiration should look attractive and eye-catching to grab the reader's attention. Also, make sure they have a compelling call-to-action that motivates people to take action.
- You can find many examples of direct mailer postcards online. But only a few of them really work well. Knowing what makes a successful postcard can greatly impact your campaign.
- Use postcards that showcase your services clearly to catch the reader's eye. This helps them quickly decide if they need your services now or in the future, so they can either discard or keep your direct mail piece.
- When trying to reconnect with customers, you can use big logos on postcards to grab their attention easily. These postcards also help build loyalty. Even with a condition, offering a free product can motivate customers to redeem it.
Direct Mail PostCard Example #1: First Service Discount
The postcard shown below is one of the best direct mail postcard examples for inducting new customers for your business. The best approach you can take for inducing a customer for the first time is to offer them a discount for your first service or purchase.
Highlight Your Services
The recipient is unlikely to be aware of the services you offer as they may not have ever interacted with your brand. As you can see in the above example, they have specifically listed out their services. Here, they have used a box format that clearly stands out.
The postcard shown above highlights the services so that it can easily grab the user's attention. So, the reader can judge whether or not your services are required for them (or for later) and decide to ditch or save your postcard.
Discount on First Service
A significant area of the postcard is used to showcase the discount offer for first-time buyers. One of the first things we notice about the postcard is the two offers that together take up half the total area of the postcard. Here, both offers are relevant to the target audience.
One of the offers mentioned in the postcard is for a one-year service subscription. However, most people do not tend to opt for a one-year plan straight away. In the meantime, if the recipient is already looking for a landscape service, then they are likely to take up the first service discount offer.
How to Improve The PostCard
One noticeable thing about the postcard above is that the postcard does seem a bit clustered together. Furthermore, the postcard states explicitly that the recipient can only redeem one offer or coupon when ordering.
A better approach would have been to only provide one coupon code in the postcard. Such an approach would make room for white space and avoid any unnecessary confusion for the customers. The additional space could also make room for more extensive and more clear pictures in the postcard.
Also Read: What is Hospitality Marketing?Direct Mail PostCard Example #2: Free Trials
Nothing is more enticing to the customer than a free trial of products or services genuinely interested in. So, as long as you can get the timing right, your target audience will likely take the desired action to access the free trial. However, you would still need to make a convincing case for why they should choose your business over others.
For example, let's consider the postcard shown above. The company offers a changing service for dogs and has created a well-drafted postcard. Now let's see what makes the postcard work for their campaign and what doesn't.
Evenly Distributed Content And White Space
One thing that strikes the reader about this postcard is that the content, including the images, is distributed evenly. Furthermore, the images used in the postcard are big enough to attract the attention of the reader.
It is also worth noting that the image used is relevant to the service offered by the company. So, anyone who owns a dog will instinctively check out the postcard instead of putting it in the bin. Additionally, the white space in this postcard is about the right amount, and the mail does not feel clustered at any place.
Font Size And Color Utilization
Another aspect of the postcard that deserves appreciation in this direct mail postcard example is the use of different font sizes. The postcard uses different font sizes to highlight the critical information in it. Even the font colors are purposefully chosen to grab the attention of the reader.
In this example, you can see that the font for “RISK-FREE 14 DAY TRIAL” on the backside of the postcard is a much bigger size. Furthermore, the font also has a different color from the rest of the content. The red color grabs the reader's attention and conveys the message seamlessly.
Workflow Explanation
The postcard has a short yet comprehensive explanation of its business workflow. Although not every business needs to provide this in their direct mail postcards, it is a good choice for this niche. It is because pet care is a sensitive business and their customers often require reassurance from the service provider.
One thing noticeable about the workflow in the postcard is that it uses short headlines, which alone can convey the business workflow. The explanation of the workflow, on the other hand, is smaller and is aimed at audiences who wish to know more about the process.
Also Read: HVAC Local Direct Mail Marketing
Direct Mail PostCard Example #3: Free Products
Offering free products is very similar to offering free trials, but the truth is that they are both unique in their own way. It makes sense to provide free trials to your customers for the service you offer. As it is necessary to show how your service can help the customer. Furthermore, in free trials for services offered, you have the freedom to avoid complex services by categorizing them as premium.
You should take a similar approach when it comes to offering free products like the one in the postcard shown above. Here, the free product is accessible only when the customer makes a purchase. The intention of offering a free product here is to act as an incentive and not showcase the product's advantages like in free trials.
Branding And Image Utilization
As you look at the postcard above, you can see that the brand logo and the product image (a pizza in this case) are highlighted. Such an approach is ideal for businesses if yours is a well-recognized brand among your target market.
In the case of customer reengagement, you may choose to use large brand logos on postcards that easily catch the reader's eyes. Such postcards are also ideal for boosting customer loyalty. The free product offer is enough to make the customer redeem the offer even though a condition is applied.
You will notice that the image of the product or pizza is as big as the brand logo. Image utilization in this postcard is such that it can easily appeal to the target audience. The large size image is bound to connect with anyone interested in the product.
As a result, the reader will pause and check out the postcard before deciding whether it goes into the bin.
Pitching More Than One Offer
Going through the postcard above, you will notice that the offer mentioned on the backside is different from the one on the front. This is a good practice if you want to try appealing to your customers through different approaches.
Pitching your customers with two entirely different offers enables them to choose whichever one is most suited for them. In most cases, the secondary offers serve as an add-on for further pushing the customer to conversion.
How to Improve The PostCard
Did you notice that one thing is missing from the postcard we have displayed above? In the postcard, the company offers “free cheese bread” to its customers. However, there is no image of the cheese bread anywhere.
Considering that “free cheese bread” is the primary value offering of the direct mail postcard, it would have made sense to include an image of it. These are small details that sometimes go unnoticed even by the recipient but are significant for the campaign's success.
Direct Mail PostCard Example #4: Appeal to The Pain Points
One of the fundamental rules of marketing is to appeal to the customer's pain points and offer them a feasible solution for their problem. The direct mail postcard you see above does precisely this. It doesn't matter how big or small your target audience is as long as you can identify their pain points effectively.
However, understanding the pain points of your customers is harder for some niches compared to others. It is relatively easy to figure out the target audience's pain points in this case because they are generic to the services they offer.
Highlight The Problem And Its Solutions
As you go through the direct mail postcard, you will notice that the company has placed the customer's pain points to catch the reader's attention. Furthermore, the postcards smartly use a question format for raising the pain points to the customer.
The question format is ideal for connecting with the readers and if it's relevant to them, a response is made almost immediately. In addition to this, the font color used for raising the pain points is easily noticeable. This ensures that the points quickly catch the eyes of the reader.
The postcard then uses a box to list the services they offer, which also happens to be the solution to the customer's pain points. This way, the reader can quickly assess whether the company can provide them with the specific service they require.
Categorized Offers
An exciting part of this direct mail postcard is that it does not offer its readers a flat-rate discount offer. Here, the company offers three distinctive services to its customers, and they provide a different discount rate for each of these services. This allows customers to choose the right service for them and enables them to know how much discount they can get from the service provider.
Before and After Pictures
Before and after pictures is a classic marketing strategy to showcase the effectiveness of your product/service. However, you must be careful not to exaggerate it using photoshop and keep your expectations realistic. The postcard you see above does an excellent job of doing this, which is evident from its pictures.
How to Improve The PostCard
The brand's logo takes up more than half of the total space on the postcard's front side. This might be fine for well-established brands or if you are targeting a loyal customer base for your campaign. But, if not, it is best to take a more subtle approach when it comes to using your brand logo.
Similarly, another aspect of the postcard that could use some improvement is the use of white space. The postcard here is so congested that there is barely any white space in it. There is a good chance that the postcard could lose its aesthetic appeal when there is little to no white space available.
How Can You Further Optimize Your Direct Mail Postcards?
There are different ways you can optimize your direct mail postcards further. Although there is little you can do on the creative side, you can still use tools to streamline your direct mail process. Typically this means automating your direct mail operations using CASS-certified direct mail tools like PostGrid.
Personalization
One thing that is lacking in almost all examples of direct mail postcards we examined is personalization. While sending direct mail in bulk, it is hard to personalize each of them separately. However, you can use a direct mail service automation tool like PostGrid to easily personalize your postcards and mail them in bulk.
Automation
Using an advanced automation tool like PostGrid does more than just automate the postcard mailing process. Everything starting from personalization to printing to verifying the addresses can be carried out using PostGrid's advanced direct mail API and platform. This way, you can ensure the optimal result of your direct mail campaign along with maximum deliverability.
Conclusion
Even the most experienced marketers and copywriting professionals prefer going through various marketing postcard examples for inspiration. This enables them to create effective direct mail campaigns that can drag on the desired results.
However, using examples of direct mail postcards with a high success rate can only get you so far. In the end, you will have to make something original out of it. Furthermore, you will also need help from some of the best direct mail companies like PostGrid to streamline your operations.
A direct mail automation tool like PostGrid not only allows you to automate your entire direct mail process but also enables the personalization of bulk mails. In addition to all this, the CASS-certified address verification ensures the maximum deliverability of your direct mail with minimal time.
