Address verification is a process that compares the address with the official USPS database and other trusted sources to ensure that the addresses are valid. A valid address is a must for the delivery of mails to the intended recipient.

The working mechanism behind the address verification service is to check whether the address exists in the database or not. If the address details do not match the database, then, the address verification service rectifies it to match it according to the standard data present in the USPS database. This ensures authenticated and mail-ready data.

Address Verification Service (AVS) may seem like a perfect way to authenticate the data and make them mail-ready. Still, there is a host of other benefits on offer with address verification. Here are the five reasons why address verification is of utmost importance:

Saves Time

Address verification saves a lot of time, making them an essential tool for your business.

Take this, for example:

You send a package or mail to a prospect. The prospect has mistakenly entered the wrong address, and you ship to the said address. The package is shipped to the wrong address leading to a returned package and undelivered mail.

Such a situation can be frustrating for a company, costing them money and time and affecting the chances of generating leads and turning them into customers. What if you could avail address verification service to authenticate the data at the very first instance? With address validation, you can confirm the address before sending out the package and save time on your hand.

Boost Your Conversion Rate

If you’ve ever been on the side of a customer and tried shopping via the internet, you’ll know how tricky it can get during the checkout process. It’s a prime reason why many users abandon their cart even after adding the products. Adding an address verification service can help you provide your customers with an easy and smooth way to checkout with lesser clicks.

Ensuring the customer has no hassle while checkout will help you endear your brand to the said customer, who may turn out to become one of your long-term stays. Address verification service is a perfect way to increase conversion and generate higher ROI.

Cost-Effective Solution

Remember the example we presented above? Let’s take the same scenario. What if your parcel is returned and you have to re-assign the parcel again with the right address for it to be delivered to the intended user? The entire process will require additional postage, re-assigned personnel, and more, creating a dent in your finance. With the address verification service, the sub-process as this whole can be eradicated, saving you money.

Escalate User Experience

Such has become the time in this internet-savvy modern-day world that even a slight glitch or gimmick in your website can derail your brand image. Creating excellent user interference is a must if you want to uplift your brand image and keep yourself in the back of the customer’s mind. A simple address verification service can work wonders in this case. This can help create an environment of trust in your customers and help you minimize the abandoned carts and bounce rates.

Address verification service smoothes out the entire checkout process, and the shipping, helping escalate the user experience. This can go a long way in nurturing your brand name in the eyes of customers.

To Stand in Line With the Current Times

Take this for a simple example; would you still be happy with a similar shopping experience provided to you that was in the trend 20 years back? The answer would be a straight no. With the advancement in technology, the entire shopping, shipping, and delivery system have evolved quite far.

Being in line with the current trends is one of the significant points to entice customers. You wouldn’t want your customer to think of your company as an outdated one. Adding address verification isn’t merely an optional facility but a need for time. Address verification reduces the total keystrokes needed to complete the checkout process allowing customers an easy and smooth shopping experience.

There are two different ways how address verification services work. One of them is to incorporate the address validation API on your company’s website. This can help you by validating and cleansing the data right at the point of entry. The other way is to upload the lists as per the defined formats, i.e., CSV or excel, into the address verification service provider’s website, where they use batch validation and update.

Here’s how the entire process runs:

Address verification service will naturally sit well with the organization and companies who need to send out direct mails or packages. It is also perfect for the eCommerce industries as they require address validation to help reduce the checkout time for their customers.

Here’s a list of industries and sectors that can benefit from address verification service:

• Retail and Ecommerce
• Car Dealership
• Debt Collection Agencies
• Banks
• Educational Organizations
• Fitness Centers
• Hospitality Industries
• Political Parties
• Real Estate
• Nonprofit Organization

PostGrid is a direct mailing and address verification service provider that helps validate and verify the address with ease. Their address verification service has many benefits over other platforms, some of which we’ll discuss below.

Recognized by USPS

PostGrid is a fully CASS-certified address validation service provider that offers validation in line with the USPS postal requirements. Their solutions comply with all the necessary obligations laid forth by the postal department, making them a good option to opt for. Furthermore, PostGrid is known to offer huge postal discounts on validating addresses.

Highly Scalable

The thing about address verification is that sometimes you may need to conduct a bulk address validation. Finding the right service provider helps you to conduct large scalable validations with ease. PostGrid’s address validation software comes integrated with features to process a million API calls per second. This makes them a great choice for anyone needing to scale their validation tasks now and then. They offer smooth running and interference to the user, ensuring that they derive the desired results with ease.

Easy to Install and Setup

PostGrid has a dedicated support team readily available 24/7 to help the user with the installation and any further inquiries. PostGrid’s address verification software is easy to install and use. Once set up, you can easily start your address validation process in no time.

Ensures Data Privacy

PostGrid abides by the mandate of data privacy and is in line with the laws of HIPAA, SOC-1, SOC-2, and PIPEDA. Using PostGrid’s service, you can rest assured about the data privacy regulations and work standards. The data fields are completely confidential, so your data remains safe and in line with the data compliance rules.

Easy to Integrate

PostGrid has an easy integration option that can be used with over 1600 apps. It has zero-code and Zapier integrations that can be used to connect with other platforms and apps. The easy plug-in feature makes it a one-go start and validates address with efficiency. You can integrate it with any of the eCommerce platforms to authenticate your addresses. It also helps store the addresses for future mailing campaigns.

Competitive Pricing

PostGrid has several plan configurations available for customers based on their preferences. This helps business owners and organizations to bank on the address validation software without any issue of a large outlay. The program comes with volume-based transparent pricing and has no minimum charges. Furthermore, they do not compel the user to any long-term commitments or additional fees that allow them to renew or purchase as per their requirement.

PostGrid’s address verification service is designed to facilitate the users with the right data processing, standardizing, validating, and verifying features. This, in turn, leads to saved time, effort, and resources, enhanced database, improved customer relations, and a clear boost in your ROI. The best part about their service is that they are not just limited to US borders but are well equipped to handle over 240 nations’ address validation with ease. This makes them a great choice to go with for your address validation needs.

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