Address Autocomplete: What is it and How to Use It by PostGrid
Nowadays, every brand offering any products or services has a website. In fact, they also have their offerings listed on other websites from where their customers can make purchases. With high online shopping rates, the ordering and checkout process is expected to be quick, simple, and on-demand. However, the address filling part can be tiresome and annoying to your customers, which will demotivate them to buy anything.
PostGrid’s address autocomplete service helps save time, prevent typing errors, and provide accurate addresses for fast and smooth deliveries. It provides type-ahead results, which allows a user to enter their complete address in just a few keystrokes. Our API automatically populates the entire shipping form. When a customer starts entering their address on your website, the API will present a list of address suggestions. The customer will only have to select their address, and all the fields will be automatically filled. Baymard Institute stated that the average rate of cart abandonment on online shopping websites is 69.57%. Out of all the people who abandon their carts, 21% leave because the checkout process is lengthy. This problem can adversely affect a business. PostGrid’s address autocomplete service helps people complete their checkouts and helps brands get high conversion ratios.
Talking about direct mail campaigns, many companies think that the process of conducting it is hectic and time-consuming. In reality, our address autocomplete and address verification service enables you to plan, print quickly, and send direct mails very easily. Our address verification API tracks your direct mails from time-to-time and provides complete mailing accuracy.
- Improve user experience and increase conversions
- Reduce the number of steps required to checkout
- Avoid address typing and spelling errors to conduct faster deliveries
- Build brand image through quick services
- Send out direct mails at the right addresses to increase responses and ROI
What is PostGrid's Address Autocomplete?
One of the purposes of PostGrid’s address autocomplete services is to assist you in successfully conducting direct mail campaigns. Our platform not only assists and guides you in getting it executed but helps you get good returns through it. Address autocomplete tool will prevent you from entering wrong addresses through its type-ahead processing. It will autocomplete your details in a couple of strokes, saving a lot of time and effort. This automated step enables you to capture and store thousands of addresses in one go correctly.
Direct mails are one of the most well-known methods to connect directly with your existing and potential customers. It erases off all the distractions and secondary medium of communicating. These campaigns allow you to click on a personal level and create a special bond with your audience. Nurturing the relationships this way, in turn, expands your pipeline and gives you better sales. Direct mail campaigns are highly effective and successful when done accurately. Our address autocomplete helps with this accuracy part. It allows you to enter all the data and build high-quality mailing lists precisely. Furthermore, the quality of the mailing lists decides the response rates and ROI. Hence, by providing address autocomplete service, PostGrid does its part of helping your campaigns to succeed.
You can also use our address autocomplete service to improve the users’ shopping experience on your website. This step is another important purpose of our API. PostGrid’s address autocomplete API helps your website get ahead of the user and predict their address in just a couple of keystrokes. It conveniently allows users to enter their address and complete checkout. It is crucial that your customers are still interested in purchasing your products after adding them to the cart. Our address autocomplete provides a helping hand to your website to keep them interested and prompt them to complete the transaction.
Features of PostGrid’s Address Autocomplete
Improving the checkout process for your users has become the need of the hour. Luckily, PostGrid has got you covered with its address autocomplete service. You can now make the process fast, simple, and fun. Additionally, while sending direct mails, be assured that they are being delivered to the right addresses. PostGrid’s address autocomplete service extensively takes care of it. There are many high-tech features of this tool that will help you get everything done in seconds. Our address autocomplete API is in-built to process several commands at a time and give the desired results in the blink of an eye. We have incorporated the USPS and other trusted data sources’ addresses to show you accurate search results. Get a well-planned offline marketing campaign quickly and effectively executed with our address autocomplete service.
Ability to Handle Scale Commands
For conducting direct mail campaigns, you will have to look up and run searches for thousands of addresses. Your team or your customers need not manually enter all these details. You can rather use our address autocomplete service, and let it automatically do the task of completing all of your data. It is capable of identifying the address within a few keystrokes. It doesn’t matter if you want to enter a single address or many, PostGrid’s address autocompletes will help you make it quick and accurate.
Our API has been built in a way that allows it to handle and process several API commands at the same time. When you use our address autocomplete, you can be assured that it is scalable and can get the job done in just a few seconds. There will be no crashes or slowdowns. It improves customer experience on your website. Also, with the help of fast processing, and personalization, you will be able to attract lots of orders at the same time. It will ultimately help you boost sales and increase your annual revenues. Our address autocomplete can easily handle millions of orders at the same time.
Address Parsing and Standardization
Our restful API can clean addresses that are drafted poorly. Typically, users tend to enter their address quickly in any format that comes to their mind. They might forget to enter some essential details like a landmark or simply miss out on blank spaces, numbers, and alphabets. PostGrid’s address autocomplete will navigate these poorly entered addresses and correct all misspellings, missed characters, and capitalizations. It quickly returns the address that is closest to the user. This step considerably avoids wastages caused by shipments that are lost or misplaced due to wrong addresses. All the addresses are standardized according to the standard format of the USPS. This verification helps maintain consistency. All the components like street, area, zip code, and city, will be automatically parsed and filled in the respective fields.
The address autocomplete also helps you to detect the type of address that has been entered. Mostly, orders on residential addresses are charged with low postal rates. Your customers will surely be delighted and satisfied if the API detects their address and charges postal rates accordingly. This accuracy and professionalism of the companies motivate the users to order from your website again.
While sending out direct mails to your audience, you can also use the address autocomplete and parsing tool to quickly make an accurate mailing list. You can build new mailing lists too. If you enter the name of a place or zip code, the free form search will return suggestions that can be added to your mailings lists. PostGrid’s address autocomplete service also accommodates international addresses spread all across the US and Canada. This move helps businesses with cross-border transactions.
Making Use of Geolocation
Geolocations make the entire process of entering addresses easy and quick. That’s because it takes the user’s public IP address into account while autocompleting their mailing address. When you start entering an address, this feature automatically displays the one closest to the user’s IP address. This step reduces the work of searching and selecting from hundreds of other addresses to make the process much faster.
Most of the address autocomplete tools might not consider your customers’ geolocation, making it challenging to select the correct addresses for mailing. When geolocation is not in function, the returned results will show you addresses from all over the country, which can create confusion and lead to irritation among the users. Hence, the geolocation feature in our address autocomplete service helps users to locate and select their correct address quickly using their IP address.
Imagine having to enter an address that resembles many other addresses. It would be very frustrating and time-drenching—that’s exactly when geolocating comes into the picture to help you out. When you have planned a direct mail campaign and want to enter thousands of addresses, geolocation will help you get addresses only around a specific locality. You can use location filters to narrow down your searches.
Geolocations are basically used for personalization and improved user experience. It will help you get more conversions from the visitors to your website and less cart abandonment.
Secondary Units and PO Boxes
A lot of address autocomplete APIs do not suggest apartment and floor numbers. They stop completing the address at the building’s name. Hereby, your users will have to enter their floor and room numbers manually. Though this might not sound like much of an inconvenience, it actually is. Some users may forget to add in their details. This incomplete information leads to delayed deliveries, which may hamper the image of a company. The missed details in the addresses might also cause wrong deliveries or misplaced shipments.
PostGrid’s address autocompletes will help you locate every apartment, suite, room, and floor. The API also suggests internal units for the users to select. Hence, front-door accuracy can be achieved for smoother deliveries. There are several secondary units within a building. Having these units validated by an address autocomplete tool is essential. PostGrid gets it done for you and helps you to deliver your direct mails and complete orders accurately.
Additionally, our address autocomplete service handles all the PO boxes in the country. There are millions of PO boxes in the US. These must also be kept in consideration while entering addresses. Our service will help you select the address around the exact PO box number you are looking for. However, the API will also give the option of manually entering and editing the details. It is a combination of manual and automatic options to provide enough flexibility to your users.
Providing Valid Addresses
PostGrid’s address autocompletes API will upfront point out addresses that aren’t real. It usually happens when you enter an invalid address that doesn’t exist. The API will show no suggestions or correct suggestions as per the search but will not autocomplete the invalid address. It allows you to enter only real addresses in your system and to cleanse your data. Besides, you can avoid wastages caused by returned orders that occur due to invalid addresses.
Many autocomplete tools show invalid addresses as real addresses. It will merely autocomplete the rest of the valid address details. In this case, your direct mails will reach the city, locality, or even the building. But, it will be impossible to deliver them as the addresses are not real. PostGrid takes this pressure away by providing only valid addresses. With our API, you can force customers to provide a valid address for completing their orders. It’ll guarantee that the address is correct, and there are absolutely no returned shipments.
If your address autocompletes tool doesn’t have this feature, your staff will end up having to contact the customers and ask them for their correct address. It’ll waste much time and create a fuss in your customers’ minds. On the other hand, our address autocomplete service eradicates the extra tasks of finding and correcting the addresses.
Test and Live Keys With Complete API Library
You will be given API keys for test and live environments to completely explore the uses of our address autocomplete service. The test environment is designed for you to test out all the features and check the API calls’ performance before using them in the live environment. Addresses entered in one environment will be kept different from the other environment. Once you complete checking all the API features in the test environment, you can make it live on your website.
For switching between environments, you will have to use the specific key of that particular environment. You can find these API keys through your dashboard. The simulations in the test environment facilitate the API’s performance. You will also get access to the complete API library for using the keys in your language or format.
PostGrid’s address autocomplete powered by our Address Verification API enables you to integrate it with your tools and CRM. By incorporating it, you will be able to use it on your tools directly. The integration eases how you conduct your direct mail campaigns, as all the data gets automatically extracted from your web pages, social media handles, and other tools. Triggered marketing campaigns require such integrations. Our address autocomplete service will verify and validate all the addresses extracted from your CRM through the integrations.
Benefits of Using PostGrid's Address Autocomplete
PostGrid’s address autocomplete service offers various benefits, including saving time, cost, efforts, and getting accurate results on every search. It reduces frustrations caused by data entry errors and leads to positive, fruitful, and effective direct mail campaigns.
Time and Cost Saving
A lot of time is saved when your employees don’t have to enter all the addresses completely. Our address autocomplete tool comes to your help enabling auto-completion within a few keystrokes. All you have to do is start typing an address. Our API will identify and complete the address automatically. An address autocomplete API also needs to verify all the addresses to be useful. It works by matching all the inputted addresses with the database of trusted sources, like USPS. It automatically matches and verifies each and every address. This saves a lot of time for your employees and helps them enter the addresses quickly and verify them simultaneously. PostGrid takes care of both autocompleting and verifying your addresses.
Our address autocomplete tool’s features ensure that all the addresses are deliverable, and there are no lost shipments. In the larger picture, you need not waste your money on lost packages and incur any losses. Moreover, you don’t have to pay additional fees to autocomplete the addresses while sending direct mails online through PostGrid. Thus, our service is both time-saving and cost-effective. We understand that time is money for businesses, so it is a clear win-win – as every minute you save, by not manually entering the addresses, can be used to increase sales.
You can quickly identify and sort errors beforehand. Without an address autocomplete tool, you will not be able to identify the mistakes until the direct mails are shipped and a problem occurs. In getting your direct mails delivered, you may have to call up your customers and confirm their address. This makes the process lengthy and also puts brand loyalty at risk. Address autocomplete makes the process shorter and saves your team from putting in extra efforts. Furthermore, it avoids sending multiple direct mails to one address. Altogether, PostGrid’s address autocomplete service will help you cut down costs for reassigning jobs, wasted postal rates, and various other resources.
The primary step of getting lead to buyer conversions is to get enough responses from a direct mail campaign. Before this step, your direct mails must get responses. For your campaign to get responses, it is absolutely required that your direct mails reach the intended people in the first place. You need to make sure that all your efforts and resources are directed towards your goals. Therefore, it is of utmost importance that your direct mails reach your audience.
For getting a direct mail campaign executed, marketers plan on the collaterals, designs, texts and decide on some exciting offers. There is a lot of planning that goes into direct mail campaigns. After planning on all these things, it will be very disheartening if your direct mails are lost or returned. PostGrid’s address autocomplete tool makes sure that all your direct mails are delivered on time and to the right people. This feature completes the prime step of your campaign. From here, you are sure to get some responses that will be converted into sales. Therefore, our address autocomplete service ultimately serves to fetch you assured conversions and ROI.
Narrows Down Address Search
Address autocomplete significantly narrows down the address search for you. It will present the results in a few keystrokes as you start typing. Also, the addresses that are shown are near your geographical area. This narrows down the correct address from among various addresses in other areas. It acts as a filter to make things faster and simpler.
For example, you are looking for a street named ‘The First Street.’ There are a lot of streets in the US with that name. If you start entering it in an address autocomplete tool, it will show results from all over the country. You will have to manually search and select the one you are looking for. It will take up a lot of time, which kills the purpose of the tool. Though it will autocomplete any address that you select, it still takes significant time to make that selection. With PostGrid’s address autocomplete service, you can either select the area directly through the location filter or let it automatically identify it by using the user’s IP address to show results. By using geolocation, our platform quickly shows you ‘The First Street’ that is closest to your area. Hence, the address search is automatically narrowed down from hundreds to one.
Enables Flexible and Free-Form Searching
Your users can start typing any part of their address and still get results. Supposedly, you enter a zip code or the name of a city. The address autocomplete feature will show you all the relevant search results. All the apartments, streets, and areas that come under that zip code or city will be shown. This is useful for saturated marketing where you wish to send direct mails to everyone in a particular area. You don’t even need a mailing list. You can easily build one with our address autocomplete service. Just start typing the area’s name, which you want to target, and select all the addresses in that area, and add to your list. Saturated marketing greatly reduces the postal rates and helps you to target an area completely.
Brands use saturated marketing for better segmentation and targeting. For example, ABC company is coming up with an event and wants to conduct a direct mail campaign for promoting that event. They wish to get maximum coverage from the audience staying in that particular locality, where the event is supposed to take place. Here, they will make use of saturated targeting for sending out direct mails. In this situation, free-form searching enables you to get addresses from a specific area for conducting the campaign. Therefore, PostGrid’s address autocomplete service will not only complete your addresses but will also help you to add addresses to your mailing lists.
PostGrid’s address autocomplete is also available through our address verification software that gives high-quality results under all circumstances. The quality of the autocomplete will be the same, whether you enter a single address or a thousand addresses. It accurately searches through all the addresses similar to the one you typed and will locate the exact one. Also, the addresses will appear in a standard USPS format to make it easily deliverable. It prevents delays that occur due to incorrect formats that are difficult to read. Along with standardizing, it will also verify and validate all the addresses. In the process of verifying, it is made sure that the address is correct and accurate. Validation is done to ensure that the address exists.
Our address autocomplete service instantly identifies a mistake when an invalid address is entered. For example, the user enters 503, Sunshine Avenue. In reality, there is no apartment with that number on that street. There are only two apartments on that street, numbered 500 and 502. Most addresses autocomplete tools ignore these mistakes, and complete the rest of the address. This leads to returned or failed deliveries. Also, this faulty data will always cause failed shipments until the error is identified and corrected. PostGrid’s address autocomplete only shows high-quality results that are cent percent valid and accurate. You can, therefore, have cleansed data all over your system.
Reduces Manual Inputs
Manual efforts are always prone to mistakes, delays, and biases. Moreover, a company will have to employ someone to do these data entry jobs. This will lead to more expenditures and less accuracy. The person who is on the job will have to give in a lot of hours and efforts to enter complete addresses manually. Such tasks are monotonous and tiresome in nature. It affects the morale of the employees. The one who carries out this task will be affected mentally and physically by continuously doing the same work. The others will be affected by poor campaign performance due to incorrect addresses in the mailing lists.
PostGrid’s address autocomplete tool reduces manual efforts and increases the precision level. Precision guarantees that there will be no lost direct mail delays. It is a positive assurance to plan and conduct a direct mail campaign. The better you prepare for a campaign, the better will be the performance. Address autocomplete backs up your campaign with easily, quickly, and accurately entered addresses. It will efficiently help in getting increased responses and a high rate of ROI. Using PostGrid’s direct mail automation platform, you can plan and execute a direct mail campaign anytime. You don’t need to have mailing lists, completed addresses, or cleansed data. Just get started with PostGrid, and you can find everything you need for a campaign at your fingertips.
Your website defines your brand image deeply. Every feature on your website has the capability to grab or lose your customer’s attention. Adding our address to complete API to your website would emphasize that you are really invested in providing a good user experience. The checkout process will be very simple for your users. PostGrid’s API helps you improve both shopping and shipping experience for your customers. This will result in mouth publicity and enhanced customer relationships. This is one of the best methods to gain the trust of your audience and build brand loyalty.
Our address autocomplete assures that the users enter their entire address within a few keystrokes, and you have all the details that are needed. This makes the work easy for the company and its customers. With our secure API, you can always have updated addresses stored for increased speed and accuracy. All these things help you offer an exceptional buying experience to your clients so that they keep reordering. You can also add customizations to this tool according to your requirements. Your address forms can be matched with the look and feel of your website. It enhances the overall visual experience and helps attract more customers.
Why Can't You Rather Use Google Places Autocomplete API?
While Google seems to provide promising results with its address autocomplete tool, it is not entirely something that you can rely on. There are several reasons why Google’s map features may be good for some purposes but not good to use for direct mail marketing. We have compiled the differences between our address autocomplete service and Google’s places API.
Quality of Data
PostGrid’s address autocomplete tool allows you to have access to high-quality mailing lists with thousands of addresses. These are verified using geolocation and the address records from the USPS. Our API combines a number of sources and methods to standardize and verify the addresses in your mailing list. Using this service, companies can have data with deliverable addresses and can be a part of their marketing campaigns. We make use of NCOA (National Change of Address) to update addresses regularly. It filters out the old addresses and replaces them with new and correct ones.
Google, on the other hand, provides data that could be either faulty or completely non-existent. They collect data from worldwide sources, and these sources are not trained in data processing. Google relies on volunteers, crowdsourcing, and street view vehicles for collecting addresses. Also, their data is not updated from time to time, hampering the quality.
PostGrid’s address autocomplete has no additional costs if you are using it for the campaign. The cost of the direct mail campaign is the only price that a company has to pay. You can refer to our address autocomplete service as complementary with the direct mail packages. Hence, you don’t have to pay anything extra for completing your addresses or verifying them. Once you initiate a campaign and start entering addresses, the feature is automatically activated and is in-built on our platform. However, our API costs, individually, are also considerably lower than other addresses of autocomplete tools.
Google charges its users for services like mass address autocomplete. The users have to provide card details before a project. Hence, if you are using Google’s address autocomplete for conducting your direct mail campaigns, you will end up spending a lot on every individual campaign.
Data on Internal Units
When you are planning to print and send out direct mails to your audience, it is obvious that you will need to have their complete address. This address is required to consist of everything from the city’s zip code to apartment, suite, and floor numbers. PostGrid readily allows you to look up for the units within buildings for a quick and improved experience. You don’t even have to enter the unit numbers manually. PostGrid’s address autocomplete service has got you covered. Furthermore, when users are ordering something from your website, this feature will help them complete the checkout in seconds.
Google readily provides ballpark accuracy. You are good to go with its API if you are looking for a particular building on a particular street. However, it will never assist you with internal units like an apartment, room, suite, and floor numbers. Now, imagine having to send direct mails to thousands of people and not getting their apartment numbers. This will restrain you from having a successful campaign as there will be multiple delivery failures and delays. It will also cost you great losses. PostGrid helps you avoid these kinds of problems and strives to make your direct mail campaigns a huge success.
Users ought to make some typing errors and spelling mistakes while manually entering addresses into a system. It can not be avoided even after careful address entries. Automation takes this problem away as there are no manual entries required. Moreover, PostGrid’s address autocomplete service instantly identifies and corrects the errors instantly whenever someone mistakenly enters the wrong address. Also, we understand that people tend to enter addresses in different formats. Hence, our platform also standardizes your addresses according to the local postal requirements. This makes the data entry efficient, quick, and simple. It greatly increases the overall user experience.
While Google’s address autocomplete software provides accuracy at some levels, its API is unable to identify and process spelling and typing mistakes. If your customer enters some incorrect details of an address, it will assume that it is right and only autocomplete the further information. It means that there is absolutely no guarantee that the API is returning the right results. It makes the process hectic and frustrating.
PostGrid’s API is very easy to understand, and the set-up is quick and simple. There are no complicated procedures to get it started and running. When you make an account with PostGrid and start using its features, you will be guided to set-up the address autocomplete tool. This will not take up much of your time.
Google’s address autocomplete needs more technical expertise as compared to ours. Also, the procedure could be long and exhausting.
PostGrid’s address autocomplete is much better than that of Google, if we considering all the points mentioned above. It is simpler to use, easier to understand, and far more accurate.
How to Use PostGrid's Address Autocomplete API?
Use PostGrid’s API to add the address autocomplete feature to your forms and websites, where users have to enter their addresses. Our restful API has predictable and functional URLs that will help you populate the address fields accurately and quickly.
Authentication and Requests
Every request that is made to PostGrid’s API is secured. These requests should be made only over HTTPS. Proper construction of URLs while making requests helps make the process faster.
Responses and Actions
Responses have a header indicating the status of your request, accompanied by a certain numeric value. This number tells you about the thing that needs checking while writing the code. Every response has a ‘results’ column that contains this code.
- 401 indicates an invalid API
- 403 indicates that the request is forbidden due to insufficient permissions
- 404 indicates that the request you made was not found
- 409 indicates that there are too many requests made from the same server. You can avoid it by adding the IP address of your server.
- 200 indicates that the request is successfully processed, and a JSON object is returned.
The action fields decide what actions are required to be performed by the API on the input address. There is a check action that determines whether the data is valid and existent. It also makes some corrections and additions, if required. The verify action will let you match the addresses with your database. Our API is designed to verify according to the postal addresses obtained through USPS. You can make the selections and fill up the fields using the API keys. This will determine the actions that will take place on your website where the addresses have to be entered.
All the asset URLs returned by PostGrid’s API are functional signed links and are served over the HTTPS interface. These links expire in a period of 30 days. A fresh signed URL is generated whenever a GET request is made.
There are a lot of things you can do using the API keys. Make sure to test all the API calls in the test environment prior to adding it to your website. Use our open API library to input details in any format. There are a lot of customizations available, which will help you decide the look of the address fields on your website or forms.
Why PostGrid’s Address Autocomplete is Safe to Use?
PostGrid’s direct mail automation platform complies with all data privacy and security laws. It readily follows the guidelines laid down by HIPAA, PIPEDA, GDPR, PHIPA, and SOC-2 laws. At every step, confidentiality is maintained, and data processing is securely carried out. We understand your privacy concerns over an address autocomplete tool. Our feature is in-built to keep your addresses intact and private. There is absolutely no data restrained by the platform. The companies themselves are the sole owners of their mailing lists and addresses. When you add our address autocomplete API to your forms, your customers can be assured that various data security laws protect their details.
When you start entering an address, the keystrokes are not recorded by our platform. Moreover, the returned results are also shown only to you. You can save, store, export, and use these addresses in any way you want. We make use of Amazon Web Services for easy, quick, and safe hosting.
- Use PostGrid’s Address Autocomplete Service to Complete, Standardize, Validate, and Verify All the Addresses in Your Mailing Lists
- Get Your Data Entry Done Accurately and Quickly
- Make Your Direct Mail Campaigns a Huge Success by Reaching Out to Your Audience at the Correct Addresses
- Save Your Users From Frustrations by Providing Them With Quick, Simple, and Precise Address Autocomplete to Complete Their Checkout Process
To conclude, PostGrid readily provides address autocomplete service as part of its automation solutions. You can plan and conduct your direct mail campaigns with ease, convenience, and accuracy. It levels up your direct mail marketing and assures a guaranteed ROI. The performance of a direct mail campaign depends on the engagements and the returns. These are both likely to increase when you reach out to people without any delays and delivery failures. It will also reduce your overall costs and allow you to plan accurate budgets with no hidden losses.
The advanced geolocating, internal designating, and error-correcting features have added to our address autocomplete service’s effectiveness. It makes conducting marketing campaigns, fun, easy, and productive. You can make sure that all your direct mails are delivered so that you don’t miss even a single lead. PostGrid’s direct mail automation platform with services like address autocomplete tool makes sure that you achieve all the objectives of conducting a campaign.
Furthermore, don’t miss a single customer on your website. Increase conversion rates by taking out the frustration to enter addresses. Make your website appealing by adding the address autocomplete API, and keep your customers satisfied and happy.