Nowadays, every brand offering any products or services has a website. In fact, they also have their offerings listed on other websites from where their customers can make purchases. With high online shopping rates, the ordering and checkout process is expected to be quick, simple, and on-demand. However, the address filling part can be tiresome and annoying to your customers, which will demotivate them to buy anything.

PostGrid’s address autocomplete service helps save time, prevents typing errors, and provides accurate addresses for fast and smooth deliveries. It provides type-ahead results, which allow a user to enter their complete address in just a few keystrokes. Our API automatically populates the entire shipping form.

When a customer starts entering their address on your website, the API will present a list of address suggestions. The customer will only have to select their address, and all the fields will be automatically filled. Baymard Institute stated that the average rate of cart abandonment on online shopping websites is 69.57%. Out of all the people who abandon their carts, 21% leave because the checkout process is lengthy. This problem can adversely affect a business.

PostGrid’s address autocomplete service helps people complete their checkouts and helps brands get high conversion ratios.

Talking about direct mail campaigns, many companies think that the process of conducting them is hectic and time-consuming. In reality, our address autocompletes and address verification service enables you to plan, print quickly, and send direct mail very easily. Our address verification API tracks your direct mails from time to time and provides complete mailing accuracy.

• Improve user experience and increase conversions
• Reduce the number of steps required to checkout
• Avoid address typing and spelling errors to conduct faster deliveries
• Build brand image through quick services
• Send out direct mails at the right addresses to increase responses and ROI

One of the purposes of PostGrid‘s address autocomplete services is to assist you in successfully conducting direct mail campaigns. Our platform not only assists and guides you in getting it executed but helps you get good returns through it.

Address autocomplete tool will prevent you from entering wrong addresses through its type-ahead address processing. It will autocomplete your details in a couple of strokes, saving a lot of time and effort. This automated step enables you to capture and store thousands of addresses in one go correctly.

Direct mails are one of the most well-known methods to connect directly with your existing and potential customers. It erases all the distractions and secondary mediums of communicating. These campaigns allow you to click on a personal level and create a special bond with your audience. Nurturing the relationships this way, in turn, expands your pipeline and gives you better sales.

Direct mail campaigns are highly effective and successful when done accurately. Our address autocomplete helps with this accuracy part. It allows you to enter all the data and build high-quality mailing lists precisely.

Furthermore, the quality of the mailing lists decides the response rates and ROI. Hence, by providing an address autocomplete service, PostGrid does its part in helping your campaigns to succeed.

You can also use our address autocomplete service to improve the users’ shopping experience on your website. This step is another important purpose of our API.

PostGrid’s address autocomplete API helps your website get ahead of the user and predict their address in just a couple of keystrokes. It conveniently allows users to enter their addresses and complete checkout. It is crucial that your customers are still interested in purchasing your products after adding them to the cart. Our address autocomplete provides a helping hand to your website to keep them interested and prompt them to complete the transaction.

PostGrid’s address autocomplete service offers various benefits, including saving time, cost, effort, and getting accurate results on every search. It reduces frustrations caused by data entry errors and leads to positive, fruitful, and effective direct mail campaigns.

Time and Cost Saving

A lot of time is saved when your employees don’t have to enter all the addresses completely. Our address autocomplete tool comes to your help enabling auto-completion within a few keystrokes. All you have to do is start typing an address. Our API will identify and complete the address automatically. An address autocomplete API also needs to verify bulk addresses to be useful. It works by matching all the inputted addresses with the database of trusted sources, like USPS. It automatically matches and verifies each and every address. This saves a lot of time for your employees and helps them enter the addresses quickly and verify them simultaneously. PostGrid takes care of both autocompleting and verifying your addresses.

Our address autocomplete tool’s features ensure that all the addresses are deliverable, and there are no lost shipments. In the larger picture, you need not waste your money on lost packages and incur any losses. Moreover, you don’t have to pay additional fees to autocomplete the addresses while sending direct mails online through PostGrid. Thus, our service is both time-saving and cost-effective. We understand that time is money for businesses, so it is a clear win-win – as every minute you save, by not manually entering the addresses, can be used to increase sales.

You can quickly identify and sort errors beforehand. Without an address autocomplete tool, you will not be able to identify the mistakes until the direct mails are shipped and a problem occurs. In getting your direct mail delivered, you may have to call up your customers and confirm their addresses. This makes the process lengthy and also puts brand loyalty at risk.

Address autocomplete makes the process shorter and saves your team from putting in the extra effort. Furthermore, it avoids sending multiple direct mails to one address. Altogether, PostGrid’s address autocomplete service will help you cut down costs for reassigning jobs, wasted postal rates, and various other resources.

Increased Conversions

The primary step of getting lead-to-buyer conversions is to get enough responses from a direct mail campaign. Before this step, your direct mails must get responses. For your campaign to get responses, it is absolutely required that your direct mails reach the intended people in the first place. You need to make sure that all your efforts and resources are directed toward your goals. Therefore, it is of utmost importance that your direct mails reach your audience.

For getting a direct mail campaign executed, marketers plan on the collaterals, designs, and texts and decide on some exciting offers. There is a lot of planning that goes into direct mail campaigns. After planning on all these things, it will be very disheartening if your direct mail are lost or returned.

PostGrid’s address autocomplete tool makes sure that all your direct mails are delivered on time and to the right people. This feature completes the prime step of your campaign. From here, you are sure to get some responses that will be converted into sales. Therefore, our address autocomplete service ultimately serves to fetch you assured conversions and ROI.

Narrows Down Address Search

Address autocomplete significantly narrows down the address search for you. It will present the results in a few keystrokes as you start typing. Also, the addresses that are shown are near your geographical area. This narrows down the correct address from among various addresses in other areas. It acts as a filter to make things faster and simpler.

For example, you are looking for a street named ‘The First Street.’ There are a lot of streets in the US with that name. If you start entering it in an address autocomplete tool, it will show results from all over the country. You will have to manually search and select the one you are looking for. It will take up a lot of time, which kills the purpose of the tool. Though it will autocomplete any address that you select, it still takes significant time to make that selection.

With PostGrid’s address autocomplete service, you can either select the area directly through the location filter or let it automatically identify it by using the user’s IP address to show results. By using geolocation, our platform quickly shows you ‘The First Street’ that is closest to your area. Hence, the address search is automatically narrowed down from hundreds to one.

Enables Flexible and Free-Form Searching

Your users can start typing any part of their address and still get results. Supposedly, you enter a zipcode or the name of a city. The address autocomplete feature will show you all the relevant search results. All the apartments, streets, and areas that come under that zip code or city will be shown. This is useful for saturated marketing where you wish to send direct mails to everyone in a particular area. You don’t even need a mailing list. You can easily build one with our address autocomplete service.

Just start typing the area’s name, which you want to target, select all the addresses in that area, and add them to your list. Saturated marketing greatly reduces the postal rates and helps you to target an area completely.

Brands use saturated marketing for better segmentation and targeting. For example, ABC company is coming up with an event and wants to conduct a direct mail campaign for promoting that event. They wish to get maximum coverage from the audience staying in that particular locality, where the event is supposed to take place. Here, they will make use of saturated targeting for sending out direct mail. In this situation, free-form searching enables you to get addresses from a specific area for conducting the campaign. Therefore, PostGrid’s address autocomplete service will not only complete your addresses but will also help you to add addresses to your mailing lists.

High-Quality Results

PostGrid’s address autocomplete is also available through our address verification software that gives high-quality results under all circumstances. The quality of the autocomplete will be the same, whether you enter a single address or a thousand addresses. It accurately searches through all the addresses similar to the one you typed and will locate the exact one. Also, the addresses will appear in a standard USPS format to make them easily deliverable. It prevents delays that occur due to incorrect formats that are difficult to read. Along with standardizing, it will also verify and validate all the addresses. In the process of verifying, it is made sure that the address is correct and accurate. Validation is done to ensure that the address exists.

Our address autocomplete service instantly identifies a mistake when an invalid address is entered. For example, the user enters 503, Sunshine Avenue. In reality, there is no apartment with that number on that street. There are only two apartments on that street, numbered 500 and 502. Most address autocomplete tools ignore these mistakes, and complete the rest of the address. This leads to returned or failed deliveries. Also, this faulty data will always cause failed shipments until the error is identified and corrected. PostGrid’s address autocomplete only shows high-quality results that are cent percent valid and accurate. You can, therefore, have cleansed data all over your system.

Reduces Manual Inputs

Manual efforts are always prone to mistakes, delays, and biases. Moreover, a company will have to employ someone to do these data entry jobs. This will lead to more expenditures and less accuracy. The person who is on the job will have to give in a lot of hours and effort to enter complete addresses manually. Such tasks are monotonous and tiresome in nature. It affects the morale of the employees. The one who carries out this task will be affected mentally and physically by continuously doing the same work. The others will be affected by poor campaign performance due to incorrect addresses in the mailing lists.

PostGrid’s address autocomplete tool reduces manual efforts and increases the precision level. Precision guarantees that there will be no lost direct mail delays. It is a positive assurance to plan and conduct a direct mail campaign. The better you prepare for a campaign, the better will be your performance. Address autocomplete backs up your campaign with easily, quickly, and accurately entered addresses. It will efficiently help in getting increased responses and a high rate of ROI. Using PostGrid’s direct mail automation platform, you can plan and execute a direct mail campaign anytime. You don’t need to have mailing lists, completed addresses, or cleansed data. Just get started with PostGrid, and you can find everything you need for a campaign at your fingertips.

Branding

Your website defines your brand image deeply. Every feature on your website has the capability to grab or lose your customer’s attention. Adding our address to complete API to your website would emphasize that you are really invested in providing a good user experience. The checkout process will be very simple for your users. PostGrid’s API helps you improve both the shopping and shipping experience for your customers. This will result in mouth publicity and enhanced customer relationships. This is one of the best methods to gain the trust of your audience and build brand loyalty.

Our address autocomplete assures that the users enter their entire address within a few keystrokes, and you have all the details that are needed. This makes the work easy for the company and its customers. With our secure API, you can always have updated addresses stored for increased speed and accuracy. All these things help you offer an exceptional buying experience to your clients so that they keep reordering. You can also add customizations to this tool according to your requirements. Your address forms can be matched with the look and feel of your website. It enhances the overall visual experience and helps attract more customers.

While Google seems to provide promising results with its address autocomplete tool, it is not entirely something that you can rely on. There are several reasons why Google’s map features may be good for some purposes but not good to use for direct mail marketing. We have compiled the differences between our address autocomplete service and Google’s places API.

Quality of Data

PostGrid’s address autocomplete tool allows you to have access to high-quality mailing lists with thousands of addresses. These are verified using geolocation and the address records from the USPS. Our API combines a number of sources and methods to standardize and verify the addresses in your mailing list. Using this service, companies can have data with deliverable addresses and can be a part of their marketing campaigns. We make use of NCOA (National Change of Address) to update addresses regularly. It filters out the old addresses and replaces them with new and correct ones.

Google, on the other hand, provides data that could be either faulty or completely non-existent. They collect data from worldwide sources, and these sources are not trained in data processing. Google relies on volunteers, crowdsourcing, and street view vehicles for collecting addresses. Also, their data is not updated from time to time, hampering the quality.

Pricing

PostGrid’s address autocomplete has no additional costs if you are using it for the campaign. The cost of the direct mail campaign is the only price that a company has to pay. You can refer to our address autocomplete service as complementary to the direct mail packages. Hence, you don’t have to pay anything extra for completing your addresses or verifying them. Once you initiate a campaign and start entering addresses, the feature is automatically activated and is in-built into our platform. However, our API costs, individually, are also considerably lower than other addresses of autocomplete tools.

Google charges its users for services like mass address autocomplete. The users have to provide card details before a project. Hence, if you are using Google’s address autocomplete for conducting your direct mail campaigns, you will end up spending a lot on every individual campaign.

Data on Internal Units

When you are planning to print and send out direct mails to your audience, it is obvious that you will need to have their complete address. This address is required to consist of everything from the city’s zip code to apartment, suite, and floor numbers. PostGrid readily allows you to look up the units within buildings for a quick and improved experience. You don’t even have to enter the unit numbers manually. PostGrid’s address autocomplete service has got you covered. Furthermore, when users are ordering something from your website, this feature will help them complete the checkout in seconds.

Google readily provides ballpark accuracy. You are good to go with its API if you are looking for a particular building on a particular street. However, it will never assist you with internal units like an apartment, room, suite, and floor numbers. Now, imagine having to send direct mails to thousands of people and not getting their apartment numbers. This will restrain you from having a successful campaign as there will be multiple delivery failures and delays. It will also cost you great losses. PostGrid helps you avoid these kinds of problems and strives to make your direct mail campaigns a huge success.

Input Errors

Users ought to make some typing errors and spelling mistakes while manually entering addresses into a system. It can not be avoided even after careful address entries. Automation takes this problem away as there are no manual entries required. Moreover, PostGrid’s address autocomplete service instantly identifies and corrects the errors instantly whenever someone mistakenly enters the wrong address. Also, we understand that people tend to enter addresses in different formats. Hence, our platform also standardizes your addresses according to the local postal requirements. This makes the data entry efficient, quick, and simple. It greatly increases the overall user experience.

While Google’s address autocomplete software provides accuracy at some levels, its API is unable to identify and process spelling and typing mistakes. If your customer enters some incorrect details of an address, it will assume that it is right and only autocomplete the further information. It means that there is absolutely no guarantee that the API is returning the right results. It makes the process hectic and frustrating.

Implementation

PostGrid’s API is very easy to understand, and the setup is quick and simple. There are no complicated procedures to get it started and running. When you make an account with PostGrid and start using its features, you will be guided to set up the address autocomplete tool. This will not take up much of your time.

Google’s address autocomplete needs more technical expertise compared to ours. Also, the procedure could be long and exhausting.

PostGrid’s address autocomplete is much better than that of Google, if we consider all the points mentioned above. It is simpler to use, easier to understand, and far more accurate.

Use PostGrid’s API to add the address autocomplete feature to your forms and websites, where users have to enter their addresses. Our restful API has predictable and functional URLs that will help you populate the address fields accurately and quickly.

Authentication and Requests

You must authenticate all your API requests. And to do it, all you have to do is use the API keys found on your dashboard in the settings section. The dashboard will be accessible to you once you create an account on our platform. PostGrid authenticates all the requests using your API keys copied from the dashboard, and you can paste them on your website. The 401 error code will be displayed if you enter an invalid key.

Basically, there are two categories of API keys. The secret API keys must be used confidentially only on your web servers. This secret key can make requests and get authenticated through PostGrid without any restrictions. The other type is the publishable API key. It can be used on platforms like JavaScript without exposing the secret key or any other details.

However, it is recommended that you make more use of the secret key for ensuring maximum privacy. Both of these types have separate keys to use in the test and live environments. To access the API, you will need to enter the key as your username and keep the password field blank.

Every request that is made to PostGrid’s API is secured. These requests should be made only over HTTPS. Proper construction of URLs while making requests helps make the process faster.

Responses and Actions

Responses have a header indicating the status of your request, accompanied by a certain numeric value. This number tells you about the thing that needs checking while writing the code. Every response has a ‘results’ column that contains this code.

• 401 indicates an invalid API
• 403 indicates that the request is forbidden due to insufficient permissions
• 404 indicates that the request you made was not found
• 409 indicates that there are too many requests made from the same server. You can avoid it by adding the IP address of your server.
• 200 indicates that the request is successfully processed, and a JSON object is returned.

The action fields decide what actions are required to be performed by the API on the input address. There is a check action that determines whether the data is valid and existent. It also makes some corrections and additions, if required. The verify action will let you match the addresses with your database. Our API is designed to verify according to the postal addresses obtained through USPS. You can make the selections and fill up the fields using the API keys. This will determine the actions that will take place on your website where the addresses have to be entered.

All the asset URLs returned by PostGrid’s API are functional signed links and are served over the HTTPS interface. These links expire in a period of 30 days. A fresh signed URL is generated whenever a GET request is made.

Geocoding

PostGrid’s address autocomplete API includes the geocoding API as well. Geocoding converts every address into coordinates for precisely locating it. Geocoding is essential to using the geolocation feature of the API. It works by entering an address and running a search in the GIS (geographical information system). You can access it through HTTP through your publishable API keys. You can use your publishable API keys on Python, PHP, Javascript, and Elixir libraries. When you access the API, you will be able to view the list of all supported libraries.

There are a lot of things you can do using the API keys. Make sure to test all the API calls in the test environment prior to adding them to your website. Use our open API library to input details in any format. There are a lot of customizations available, which will help you decide the look of the address fields on your website or forms.

To conclude, PostGrid readily provides address autocomplete service as part of its automation solutions. You can plan and conduct your direct mail campaigns with ease, convenience, and accuracy. It levels up your direct mail marketing and assures a guaranteed ROI. The performance of a direct mail campaign depends on the engagements and the returns. These are both likely to increase when you reach out to people without any delays and delivery failures. It will also reduce your overall costs and allow you to plan accurate budgets with no hidden losses.

The advanced geolocating, internal designating, and error-correcting features have added to our address autocomplete service’s effectiveness. It makes conducting marketing campaigns, fun, easy, and productive. You can make sure that all your direct mails are delivered so that you don’t miss even a single lead. PostGrid‘s direct mail automation platform with services like the address autocomplete tool makes sure that you achieve all the objectives of conducting a campaign.

Furthermore, don’t miss a single customer on your website. Increase conversion rates by taking out the frustration to enter addresses. Make your website appealing by adding the address standardization API, and keep your customers satisfied and happy.